Browse > Article
http://dx.doi.org/10.20878/cshr.2016.22.7.002

Impact of Types of Food Tourism Experience on Purchase Intention and Visitor's Satisfaction: Focused on Participants at Dae-gu Food Tour Expo  

Park, Jang Soo (Division of Tourism Management, Hanyang University)
Ha, Heon-Su (Dept. of Food Service Management and Culinary, Gyeongju University)
Publication Information
Culinary science and hospitality research / v.22, no.7, 2016 , pp. 11-21 More about this Journal
Abstract
The purpose of this study was to analyse the impact of food tourism experience types on purchase intention and further to verify the influence of purchase intention on visitor satisfaction. For these purposes, a survey was given to 233 participants at the $15^{th}$ Daegu Food Tour Expo held from $9{\sim}12^{th}$ June 2016. The studay also carried out analysis of frequency, reliability, and correlation employing SPSS V. 20.0. The findings of the study are as follows. 1) Among 4 factors of food tourism experience types, gourmet, knowledge and healing pursuit groups havd a positive influence on purchase intention, although relation pursuit group had no significant influence on purchase intention. 2) It was discovered that purchase intention had a positive influence on visitor satisfaction. The results shown that food tourists have basic experience of gourmet with paying attention on knowledge and healing, as well. But food tourist has no significant influence on the group of relation pursuit. Accordingly, in order to encourage food tourists to re-visit, it is necessary to continuously develop and improve tour programs with well organized tour destinations and social system.
Keywords
food tour; type of experience; purchase intention; satisfaction of visit;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Ma A (2012). Country Accommodate Cultural Visits Where to go for Visitors Image Satisfied with the Visit Effects. Master's Thesis, Chonnam National University.
2 Martin JP, David G (2001). What Works and for Whom: A Review of OECD Countries Experiences with Active Labour Market Policies. Working Paper.
3 Moon YJ (2009). (The) Influence of Physical Environment of Convention Hotel and Customer Satisfaction and Purchase Intentions. Master Thesis, Kyung Hee University.
4 Park NH (2002). Internet advertising impact on purchase intention website attitudes brand attitude. Hotel Management Studies 11(2):115-132.
5 Park SJ (2016). Study on the importance of food tourism resource zone classification and resource comparison.
6 Peongshaoshe (2014). The Effects of Lifestyle on Conspicuous Consumption and Purchasing Intention of Wedding Fair Participants. Master's Thesis, Honan University.
7 Won YH, Won YM (2007). Food Marketing. Seorim Publisher.
8 Yoo JY, Seo YS (2008). Food tourism service quality and involvement, satisfaction and revisit analysis. Journal of the Korea Tourism Association Conference.
9 Yoon SH (2008). The Influences of Food Tourism Involvement and Community Attachment on Tourism Seeking Traits of Traveled Destination. Doctoral Dissertation, Daegu University.
10 Hall CM, Sharples L (2003). The Consumption of Experiences Consumption? An Introduction to the Tourism of Taste. In Co.
11 Han EK, Yoo JH (2003). A study on the development of index on emotion and relationship for brand equity evaluation. The Korean Journal of Advertising 14(4):37-66.
12 Joo HS (2002). Convention participation motivation, persistence, held, re-join relationship between satisfaction and impact intended. Tourism and Leisure Research 13(2):193-210.
13 Hijalager AM, Richards G (2002). Tourism and Gastronomy (Firsted.). London: Routledge.
14 Jung BC, Goo JO (2013). SNS features and forwarders SNS information characteristics influence corporate management study on purchase. 20(2):251-272.
15 Joe JO (2005). A study on traditional food recognition and preference of university students: With some university students in Seoul city and Gyeonggi province.
16 Kim KH (2016). Effects of Tourism Intention Depending on Food Tourism Preference on Tourism Satisfaction. A Master's Degree Thesis, Sookmyung Women's University.
17 Kim SS (2013). Effects of Golf Exhibition is Also on the Program of the Visit Satisfaction and Purchase Golf Equipment. Master's Thesis, Sejong University.
18 Kwak DJ (2000). The Study on the Satisfaction Degree of Tourists Visiting Kangjin Celadon Cultural Festival. Master's Thesis, Kyonggi University.
19 Kim YE, Yoon HW (2013). A study on service quality determinants affecting satisfaction and intention of revisit in local exhibitions: Focused on international horticulture Goyang Korea 2012. Journal of the Korean Data Analysis Society 15(3).
20 Korea Culture and Tourism Policy Institute (2006).
21 Lee IO (2015). The Study on the Relationship between Food Tourism-related Information Sauce usage, Destination Image, Perceived Risk, and Intention of Food Tour Experience. Doctoral Dissertation, Sejong University.
22 Lee SJ (2005). Awareness of Local Food, and Symbols. A Master's Degree Thesis, Sookmyung Women's University.
23 Lee YJ, Yeo YS (2014). Impact on environmental awareness and consumer value is also ecofriendly ingredients to buy. Tourism Research Journal 28(6):181-199.
24 Lee SM (2012). The Influence of Hallyu Cultural Contents on Image of Korean Tourism and Visit Satisfaction. Master's Thesis, Bae-Jae University.
25 Lee SY (2008). Food Tourism and Food Tourism Resource Inventory, Product Competitiveness Assessment Tool Developed. Thesis, Yonsei University.
26 Lee YJ (2005), World Tourism Year 2005 Research Trends. Gangwon Development Research Institute.
27 Hall, CM, Mitchell R (2001). Wine and food tourism. In: Douglas, N., Derrett, R. (Eds), Special Interest Tourism: Context and Cases. John Wiley, Brisbane, 307-329.
28 Choi KH (2010). A Study on Satisfaction by Visitors' Motivation and Revisiting Intention in the Local Festivals Throught the Visitor's Individuality: Focusing on the Inje Pond Smelt Festival. Master's Thesis, Gwan-dong University.