• 한국산학기술학회논문지
• /
• 제7권3호
• /
• pp.404-408
• /
• 2006

본 논문에서는 생태축조블록(전면블록)과 타이바로 사용되는 이형철근 그리고 앵커블록과 이형철근 사이의 연결강도를 속채움재료를 콘크리트, 흙, 쇄석으로 달리하여 실험을 통해 구하였다. 실험결과에 따르면 생태축조블록과 이형철근의 연결에 있어서는 속채움 재료로 콘크리트를 사용한 경우 연결강도가 타이바의 허용인장력보다 큰 반면 속채움 재료로 흙 또는 쇄석을 사용한 경우에는 연결강도가 타이바의 허용인장력과 비슷하거나 작게 측정되었다. 앵커블록과 타이바의 연결에 있어서는 속채움 재료로 쇄석을 사용하였는데 연결강도는 타이바의 허용인장력보다 크게 측정되었다.

• 한국생활과학회지
• /
• 제16권5호
• /
• pp.1007-1019
• /
• 2007

The purpose of this study is to investigate the effect of achromatic shirt and chromatic tie combination on image of menswear. This experiment was designed by shirt color(N9, N7, N4, N2), tie color(red, orange, yellow, green, blue, purple), tie tone(vivid, light, dull, dark), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 96 upper body photographs and 26 7-point bi-polar adjectives were used to evaluate the image. The subjects of this research were 480 male and 480 female college students. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 4 image factor: potency, activity, attractiveness, and visibility. Shirt color, tie color, tie tone influenced on the 4 image dimension greatly by interaction as well as independently. Dull or dark tone tie had an effect on the formation of potency image. And white color shirt, vivid or light tone tie had an effect on the formation of activity image. White or black shirt had a positive effect on attractiveness, and black shirt or vivid tone tie was effective for visible image.

• 한국콘크리트학회:학술대회논문집
• /
• 한국콘크리트학회 2001년도 봄 학술발표회 논문집
• /
• pp.821-826
• /
• 2001

This paper presents four types of strut-tie model design approaches of structural concrete through the anchorage zone design of a post-tensioned concrete I-beam. The differences and distinctive feature of each approach in terms of structural type of selected strut-tie model, external force acting on strut-tie model, effective strength of concrete strut, and strut-tie model design procedure are analyzed and compared. The outcomes of present study enable structural designers to understand the merits and demerits of each strut-tie model design approach, and thus to conduct reasonable and accurate design of structural concrete.

• 한국콘크리트학회:학술대회논문집
• /
• 한국콘크리트학회 1997년도 가을 학술발표회 논문집
• /
• pp.737-742
• /
• 1997

In this paper the effect of tie wire in lap spliced bars is investigated by experiment. The variables considered in the beam behaviors are beam dimension, lapped splice length and numbers of tie wire. 3 test pieces having the same variables consist one series and a total of 6 series ar tested. The test results show the beam behavior is not affected by numbers of tie wire but by the manner of tie. It was revealed hat the load bearing capacity of the beam is increased when the tie wire is extended to top bar.

• 한국건축시공학회:학술대회논문집
• /
• 한국건축시공학회 2014년도 추계 학술논문 발표대회
• /
• pp.188-189
• /
• 2014

Nowadays, many research execute about sandwich-insulation wall for durability of wall and retaining insulation performance. But sandwich-insulation, different exterior and interior insulation, need to form-tie which supporting both side form. And because of it penetrate concrete wall, it is worried about thermal-bridge phenomenon to form-tie. So, this research classify penetration type and buried type and analysis thermal-phenomenon of each type's form-tie and insulation performance. As a result, all form-tie type little occur thermal-bridge but penetration form-tie have superior insulation performance and low U-value.

• Asia Marketing Journal
• /
• 제16권2호
• /
• pp.39-57
• /
• 2014

There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution) mechanisms as the usual marketing 4Ps mixed (Varadarajan 1986). At present, however, little is known about the nature of tie-in promotion as a cooperative sales promotion comparing three other levels. The primary goal of this study is to examine the effect of consumer - tie-in promotion relationship on loyalty. The construct of consumer - tie-in promotion relationship is based on the previous research on consumer-brand relationship. In addition, this study divides the concept of loyalty into host brand loyalty and partner brand loyalty to reflect the characteristics of tie-in promotion including program in order to determine the effect of the consumer - tie-in promotion relationship on loyalty. The results showed that the three dimensions of the consumer - tie-in promotion relationship (i.e., commitment, intimacy, and interdependence) had significantly positive effect on program loyalty. The effect of program loyalty is significantly on both host and partner brand loyalty. This study empirically tested the relationships among consumer - tie-in promotion relationship, program loyalty, host brand loyalty, and partner brand loyalty, and then compared with the difference in the suggested model for the target customers and non-target customers. As a result, for target customers, intimacy and interdependence among dimensions of consumer - tie-in promotion relationship had significantly positive influence on program loyalty. In case of non-target customers, however, commitment and interdependence among dimensions of consumer - tie-in promotion relationship had significantly positive influence on program loyalty. Also, program loyalty had significantly positive impact on host brand loyalty and partner brand loyalty in both target and non-target customers. This study has significance in that it addresses the need to identify research and academic implications by analyzing the consumer - tie-in promotion relationship to determine the relationship between tie-in promotion and loyalty, which has not been clearly described by previous studies. Furthermore, this study builds a foundation for firms and managers actively using tie-in promotion to establish tie-in promotion strategies that can maximize loyalty for both host and partner brands from the consumers' point of view.

• Computers and Concrete
• /
• 제16권3호
• /
• pp.357-380
• /
• 2015

In this study, a simple indeterminate strut-tie model which reflects complicated characteristics of the ultimate structural behavior of continuous reinforced concrete deep beams was proposed. In addition, the load distribution ratio, defined as the fraction of applied load transferred by a vertical tie of truss load transfer mechanism, was proposed to help structural designers perform the analysis and design of continuous reinforced concrete deep beams by using the strut-tie model approaches of current design codes. In the determination of the load distribution ratio, a concept of balanced shear reinforcement ratio requiring a simultaneous failure of inclined concrete strut and vertical steel tie was introduced to ensure the ductile shear failure of reinforced concrete deep beams, and the primary design variables including the shear span-to-effective depth ratio, flexural reinforcement ratio, and compressive strength of concrete were reflected upon. To verify the appropriateness of the present study, the ultimate strength of 58 continuous reinforced concrete deep beams tested to shear failure was evaluated by the ACI 318M-11's strut-tie model approach associated with the presented indeterminate strut-tie model and load distribution ratio. The ultimate strength of the continuous deep beams was also estimated by the experimental shear equations, conventional design codes that were based on experimental and theoretical shear strength models, and current strut-tie model design codes. The validity of the proposed strut-tie model and load distribution ratio was examined through the comparison of the strength analysis results classified according to the primary design variables. The present study associated with the indeterminate strut-tie model and load distribution ratio evaluated the ultimate strength of the continuous deep beams fairly well compared with those by other approaches. In addition, the present approach reflected the effects of the primary design variables on the ultimate strength of the continuous deep beams consistently and reasonably. The present study may provide an opportunity to help structural designers conduct the rational and practical strut-tie model design of continuous deep beams.

• Computers and Concrete
• /
• 제2권4호
• /
• pp.267-291
• /
• 2005

To date, many studies have been conducted for the analysis and design of reinforced concrete members with disturbed regions. However, prestressed concrete deep beams have not been the subject of many investigations. This paper presents an evaluation of the behavior and strength of three pre-tensioned concrete deep beams failed by shear and bond slip of prestressing strands using a nonlinear strut-tie model approach. In this approach, effective prestressing forces represented by equivalent external loads are gradually introduced along strand's transfer length in the nearest strut-tie model joints, the friction at the interface of main diagonal shear cracks is modeled by the aggregate interlock struts along the direction of the cracks in strut-tie model, and an algorithm considering the effect of bond slip of prestressing strands in the strut-tie model analysis and design of pre-tensioned concrete members is implemented. Through the strut-tie model analysis of pre-tensioned concrete deep beams, the nonlinear strut-tie model approach proved to present effective solutions for predicting the essential aspects of the behavior and strength of pre-tensioned concrete deep beams. The nonlinear strut-tie model approach is capable of predicting the strength and failure modes of pre-tensioned concrete deep beams including the anchorage failure of prestressing strands and, accordingly, can be employed in the practical and precise design of pre-tensioned concrete deep beams.

• Management Science and Financial Engineering
• /
• 제7권1호
• /
• pp.1-26
• /
• 2001

Assume a company sells two products (a and B) in a retail market. the company adopts a specific promotion mechanism, Tie-in Promotion, in which product A's promotional discount coupon is distributed whenever a consumer purchases product B. Product A will later e sold at a markdown price when consumers eventually take the opportunity to redeem the coupon. in the integrated tie-in promotion and stocking policy, we assume managers of two products coordinate by sharing information on the demand forecast and deciding the order quantities and tie-in promotion program to maximize joint profits. The optimal integrated tie-in policy is analyzed. The integrated tie-in promotion model is then compared with two other base models: (1) a decentralized Newsboy model in which no promotion is considered, and (2) an individual promotion model in which managers design a promotion program to promote one of the two products directly. The factors that make an integrated tie-in promotion a better approach are studied.

• 한국지진공학회논문집
• /
• 제21권1호
• /
• pp.21-29
• /
• 2017

Purpose of this study is to investigate structural behavior of the rectangular hollow column with various transverse reinforcement details. Experimental variables are diameter, arrangement details and lateral spacing of cross tie. A total of 66 column specimens have been prepared and tested under axial compressive load. Test results showed that behaviors of column specimens were different depending on the cross tie details. Specimens with cross tie wrapping longitudinal steel and transverse steel have greater strength and ductility than specimens with cross tie wrapping the longitudinal steel.