• Title/Summary/Keyword: Thinking styles

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A Study of Thinking Style and Consumption Behavior in Comsumer's Decision Making (소비자의 구매의사결정에 있어 제품별 사고유형과 소비행동에 대한 연구)

  • Choi, Nak-Hwan;Ahn, Ri-Na;Na, Kwang-Jin
    • Science of Emotion and Sensibility
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    • v.14 no.2
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    • pp.279-292
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    • 2011
  • This research explores the differences of two consumption behaviors from the thinking style they elicit. Specifically, we predict that more utilitarian attributes(vs. hedonic attributes) may be used when evaluating utilitarian products whereas more hedonic attributes(vs. utilitarian attributes) may be used when evaluating hedonic products. In addition, this research considered two different thinking styles: rational thinking style and experiential thinking style, and try to find out whether different product attribute information could elicit different thinking style and whether the thinking style has any effect on product evaluation. The data reported in this research demonstrates the following results. Firstly, people use different criteria when judging different types of product. That is, when judging utilitarian product, they are more likely to use utilitarian attribute as evaluation criteria, on the contrary they inclined to use hedonic attribute as evaluation criteria when choosing hedonic product. Secondly, different types of attribute informations could elicit different thinking style. Utilitarian attribute informations elicit rational thinking style whereas hedonic attribute informations elicit experiential thinking style. Finally, if people engage in rational thinking elicited in processing utilitarian attribute informations, the evaluation of utilitarian product is enhanced. But even though people engage in experiential thinking in processing hedonic attribute informations, the evaluation of hedonic product is not improved.

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Study on Users' Housing and Interior Design Needs Affected by Personality Types (사용자 성격유형에 따른 주거공간 실내디자인 요구에 관한 연구)

  • Lee, Hunju;Park, Soobeen
    • Korean Institute of Interior Design Journal
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    • v.22 no.6
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    • pp.88-97
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    • 2013
  • This study aims to find out various users' diverse interior design needs for their housing and interior design through the personality, which is intrinsic and consistent traits of the individual. The survey research followed the literature reviews including personality studies and interior design assessments. 176 undergraduate and graduate students as controlled by age, sex, and major answered the questionnaire. Their housing and interior design attitudes, the semiotic assessment of interior design styles, and interior design preference were compared in accordance with four pairs of preference dichotomy of MBTI (Myers-Briggs Type Indicator): Extraversion -Introversion, Sensing-iNtuition, Thinking-Feeling, Judging-Perceiving. As a result, the framework of housing and interior design needs by the users' personality types are proposed. It shows specific needs for 16 types of personality based on eight preference dichotomy: extroversion-open, introversion-closed, sensing-functional, intuition-emotional, thinking-restricted, feeling-receptive, judging-simple, and perceiving-creative.

Preschoolers' Language Ability, Cognitive Ability, and Peer Relationships by Creative Thinking Group (유아의 창의적 군집유형에 따른 언어능력, 인지능력 및 또래관계에서의 차이)

  • Kim, Seong Hui;Kim, Mi Young;Kim, Kyoung Eun
    • Korean Journal of Child Studies
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    • v.37 no.3
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    • pp.135-146
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    • 2016
  • Objective: This study explored the creative thinking styles of children according to cluster analyses and examined group differences in language ability, cognitive ability, and peer relationships. Methods: The study used the data from the 2012 Panel Study of Korean Children by the Korea Institute of Child Care and Education. The participants comprised 1,681 4-year-olds. Data were analyzed via cluster analyses, ${\chi}^2$ distributions, and ANOVA tests. Results and Conclusion: The results from the cluster analyses based on percentiles of the subfactors of K-FCTYC (Korean Figural Creativity Test for Young Children) indicated four clusters: "divergent creative with openness," "non-creative," "divergent creative," and "multiple creative." Additionally, the four clusters differed by gender, language ability, cognitive ability, and peer relationships.

Creativity Styles of Elementary Science Gifted Students (초등과학영재들의 창의성 유형 분석)

  • Park, Shin-Gyu;Chung, Won-Woo;Park, Young-Kwan;Hong, Soon-Cheon;Park, Kyung-Me;Kim, Jung-Wook
    • Journal of Gifted/Talented Education
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    • v.21 no.4
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    • pp.885-905
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    • 2011
  • The purpose of this study is to examine creativity styles of elementary science gifted students through the Torrance Tests of Creative Thinking (TTCT). For this study, the TTCT-Figural Form A was used, with data form 206 elementary science gifted students, which included 56 urban students, 115 suburban students, and 35 rural students. Confirmatory factor analyses were conducted to examine a two-factor model of creativity styles based on Kim's (2006). Level of creativity was analyzed on the basis of the creativity styles and the numbers of creativity styles were analyzed according to region, grade, and gender. The results are as follows: Factor innovative was loaded by fluency and originality; factor adaptive loaded by elaboration, abstractness of titles, and creative strength; and both factor innovative and factor adaptive loaded by resistance to premature closure. The percentage of adaptive styles is higher than the innovative styles. Urban had more adaptors than rural. There were more adaptors in 6th grade than 5th grade. Gifted female adaptors had significantly higher creative potential than gifted male adaptors and gifted female innovators also showed higher creative potential than gifted male innovators. Creativity styles can give more information about individuals' strengths and weakness so that do an important role in understanding characteristics of gifted students.

A Study on Analysis of Design Thinking Type based on Brain Conjugation Area (두뇌활용영역에 따른 디자인 사고 유형 분석에 관한 연구)

  • Seok, Jae-Heuck;Han, Jung-Wan
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.355-362
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    • 2016
  • This research analyzed 'esquisse', that is one of among the visual representation tools of designers in design-thinking process. They were classified into five different types(M, N, O, P, Q) and categorized about preferred type of brain dominance area based on Ned Herrmann's 'Brain 4 division theory'. By contrasting and analyzing five types of sketch tendencies and brain tendencies through Structural left -brain type(M), Emotional limbic-brain type(N), Visual right-brain type(O), Plane expressional right-brain type(P) and Text expressional right-brain type(Q), it was deduced that which utilization the designer with each brain type with various Styles and characteristics shows internally in the design thinking process can be analyzed.

A Study of Similarity between hair Styles of Chosun and france at the End of Eighteenth century (18세기 미 조성과 프랑스 두발양식의 유사성 연구)

  • 구남옥
    • Journal of the Korean Society of Costume
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    • v.42
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    • pp.207-222
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    • 1999
  • This study is a thesis based on the fact that at the end of eighteenth century similar change in hair style appeared in Chosun and France which are located very far almost the opposite side of the earth. We can see that very exaggerated and big hair styles of those days in both countries became exceptionally reduced and changed to practical shapes through (an order prohibiting to make large hair style using wigs) is case of Chosun and through the France Revolution in case of France. Outwardly the abobe mentioned change may seem to be caused by such brave and outward convention as the prohibition order and the revolution. however I think that more basic cause of such change from big and splendid hair styles of those days to simple styles was because of many people's sympathy with the necessity of improving various social and economical problems caused by the luxurious and even prodigal situation of those days before the change and additionally because of such pragmatic thought as Positivism of chosun and illuminism of france. In case of france the change in hair style occurred for such a short period of time around the France Revolution(1789) that we can even that the change occurred in a day. However in case of Chosun such change became fixed at the time of king Suncho prohibiting to make large hair style using wigs (1756-1788) was announced. in case of France such change in hair style was mainly because of change of thought caused by people's self-consciousness. But in case of Chosun under the situation where common people's way of thinking about sumptuous moods and beauty was not changed unvoluntary and compulsory change was asked by the King's order so a lot of time seemed to have been necessary for the change in hair style to become fixed as a nationwide common and general custom.

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Textuality and Vision : Visual Narrative of Ancient Chinese Literature Art Focused on Narratology's Viewpoint (중국 고대예술의 도상서사와 시각문화 연구 -회화의 이시동도법과 만화의 칸의 상호 해석-)

  • Jo, Jeong-rae;Huang, Kuo-Li
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.779-790
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    • 2016
  • This study is to exhibit the iconographic narrative and visual culture of ancient Chinese art. The focus of the study is the composite integration of literature and graphic forms, in particular the heterochronous expression of different scenarios of scenes occurring in different time periods in pictures of ancient art. The unity of their origins with picture narration and comic art creation is the fusion of our modern times. The ancient Chinese understanding of visual art includes the traditional style of images and their symbolic meanings. Among artistic narrative expression, imagery contemplation and visual presentation have significance. Artistic thinking is inseparable from visual articulation. It is a rational thought process through creative language interpretation in visual media of imagery narratives. The characteristics of ancient imagery thinking and the way of presenting sequential incidents in the form pictures is a creative space of time. This is the spatial thinking of modern comic art, which is demonstrated through acceptance in artistic styles. Image narration needs new forms and media styles, including integrating with cultural values as aesthetic communication is necessary.

The categorization process of convergence products: rule-based? or similarity-based? (융합제품의 범주화과정: 규칙기반? 외형적 유사성기반?)

  • Yoon, Chal-Hyuk;Peon, So-Yeon;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.279-285
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    • 2012
  • This study classified the categorization process of convergence products as a rule-based and a similarity-based categorization process. And we examined that how the categorization process was determined according to information types(visual vs. visual + verbal) about the components of two prototypes before convergence and thinking styles(holistic vs. analytic). The result of this study showed: (1) The rule-based categorization process appeared more in case of visual information with verbal information than only visual information. (2) Analytic thinkers chose a rule-based categorization process more than holistic thinkers. These findings provide the theoretical and practical implications to comprehend the categorization process of convergence products and the judgement for consideration set from various convergence products.

Students' Field-dependency and Their Mathematical Performance based on Bloom's Cognitive Levels

  • Alamolhodaei, Hassan;Hedayat Panah, Ahmad;Radmehr, Farzad
    • Research in Mathematical Education
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    • v.15 no.4
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    • pp.373-386
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    • 2011
  • Students approach mathematical problem solving in fundamentally different ways, particularly problems requiring conceptual understanding and complicated strategies. The main objective of this study is to compare students' performance with different thinking styles (Field-dependent vs. Field independent) in mathematical problem solving. A sample of 242 high school males and females (17-18 years old) were tested based on the Witkin's cognitive style (Group Embedded Figure Test) and by a math exam designed in accordance with Bloom's Taxonomy of cognitive level. The results obtained indicated that the effect of field dependency on student's mathematical performance was significant. Moreover, field-independent (FI) students showed more effective performance than field-dependent (FD) ones in math tasks. Male students with FI styles achieved higher results compared to female students with FD cognitive style. Moreover, FI students experienced few difficulties than FD students in Bloom's Cognitive Levels. The implications of these results emphasize that cognitive predictor variables (FI vs. FD) could be challenging and rather distinctive factor for students' achievement.

A Study to the Coping Patterns of Cancer Patients (암환자의 대처양상에 관한 연구)

  • 김복련;김영혜;김정순;정인숙;김주성
    • Journal of Korean Academy of Nursing
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    • v.33 no.3
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    • pp.321-330
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    • 2003
  • Purpose: This was to describe the emotions that patients face when diagnosed with cancer to know the problems and coping styles that cancer patients experience during the treatment. Method: The qualitative method was used for this study. The participants were 90 cancer patients at five general hospital in Pusan, Korea. Data were collected by interviews with a semi-structured questionnaire from November 2000 to June 2001, and were analyzed using the modified constant comparative method. Result: The most common emotions on the diagnosis of cancer were shock(36.7%), followed by despair(25.6%), acceptance(24.4%), denial(l8.9%), complaint(16.7%), and fear(8.9%). The problems identified were the unpleasantness and physical discomfort related with the treatment(50.0%), the feelings of burden(41.1%), finance/occupation(38.8%), and fear of the future(26.6%). Coping styles to problems that the subjects have faced on the course of the treatment were compliance(36.6%), health care(31.l %), positive thinking(22.2%), despair/avoidance( 15.5%), seeking social support( 6.6%), information seeking(3.3%) and self-control(2.2%). Conclusion: It is very important to develop nursing interventions which can mitigate shock that patients experience, can help cancer patients to have hope for the future and to positively cope with cancer.