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http://dx.doi.org/10.14400/JDC.2016.14.7.355

A Study on Analysis of Design Thinking Type based on Brain Conjugation Area  

Seok, Jae-Heuck (Dept. of Technoproduct Design, Hanyang University)
Han, Jung-Wan (Dept. of Technoproduct Design, Hanyang University)
Publication Information
Journal of Digital Convergence / v.14, no.7, 2016 , pp. 355-362 More about this Journal
Abstract
This research analyzed 'esquisse', that is one of among the visual representation tools of designers in design-thinking process. They were classified into five different types(M, N, O, P, Q) and categorized about preferred type of brain dominance area based on Ned Herrmann's 'Brain 4 division theory'. By contrasting and analyzing five types of sketch tendencies and brain tendencies through Structural left -brain type(M), Emotional limbic-brain type(N), Visual right-brain type(O), Plane expressional right-brain type(P) and Text expressional right-brain type(Q), it was deduced that which utilization the designer with each brain type with various Styles and characteristics shows internally in the design thinking process can be analyzed.
Keywords
Design Thinking; Brain Conjugation Area; Esquisse Analysis; Brain Dominance Thinking; Brain Preference Instrument;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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