• 제목/요약/키워드: Theme Setting

검색결과 73건 처리시간 0.031초

기업광고 표현의 주제설정에 관한 연구 (A Study on the Theme Setting for Corporate Advertising Creativity)

  • 정창준
    • 한국디자인학회:학술대회논문집
    • /
    • 한국디자인학회 1999년도 춘계 학술발표대회 논문집
    • /
    • pp.88-89
    • /
    • 1999
  • 기업광고의 궁극적 목적은 마케팅 커뮤니케이션을 지원하여 제품이나 서비스의 판매에 도움을 얻고자 하는 것이며, 장기적이고 누적적이며 일관된 Massage의 형태로 이루어져야만 상품. 서비스 광고와 연계한 Synergy효과를 이를 수 있다. (중략)

  • PDF

역사·문화 테마파크 개발을 위한 성공모델 설정 -한국 문화 테마파크를 사례로- (Success Model Setting for Historical, Cultural Theme Park Development -With an Example of Korean Culture Theme Park-)

  • 권기창
    • 한국콘텐츠학회논문지
    • /
    • 제15권2호
    • /
    • pp.151-162
    • /
    • 2015
  • 테마파크는 일정한 주제로 재미와 감동을 느낄 수 있도록 만들어진 공연 전시 이벤트가 이루어지는 복합적인 공간이다. 최근 지방자치단체에서는 지역경제 활성화를 목적으로 테마파크를 많이 계획하고 있다. 따라서 본 논문에서는 한국문화테마파크를 사례로 역사 문화 테마파크를 만들기 위한 방안으로 성공요소를 도출한 후 개발모델을 설정하였다. 문헌 연구와 사례조사를 통해 정체성과 일관성 있는 테마 설정, 재미와 감동을 주는 프로그램, 고객의 요구를 반영한 편리한 지원시설, 집객력 향상을 위한 차별화된 마케팅, 주변 문화자원과 연계한 입지 및 메시지를 전하는 공간, 민간주도형 사업추진 및 운영주체, 시장세분화 전략에 따른 타깃설정, 수요예측을 성공요소로 도출하였다. 이와 같은 요소들이 상호 긴밀하게 연결 및 조화가 되어야만 테마파크가 성공적으로 운영되어 지역경제 활성화에 기여할 수 있다. 또한 테마파크가 지속적인 성장을 하기 위해서는 운영단계에서 나타나는 문제점을 끊임없이 개선해나가야 하며 시대적 상황과 관람객의 눈높이에 맞게 콘텐츠 보강이 지속적으로 이루어져야 한다.

테마 파크의 Y세대 외국인 학생 이용객들이 느끼는 감정, 만족도, 행동의도에 영향을 미치는 요인 분석: 선웨이 라군을 중심으로 (Factors influencing Generations Y's Emotion, Satisfaction, and Future Behavioral Intention among International Students at Theme Park: The Case of Sunway Lagoon)

  • 이상협
    • 한국조리학회지
    • /
    • 제23권7호
    • /
    • pp.11-19
    • /
    • 2017
  • The objective of this research was to identify the factors that affects the customer's satisfaction and dissatisfaction of theme parks. This research focused on Sunway Lagoon. The reason Sunway Lagoon was selected was because of the vast number of visitors in Sunway Lagoon for the last few years. It enables the researchers to acquire sufficient amount of information to conduct a research. The factors which affects the customers' satisfaction are the behavior of the generation Y; service experience evaluation, perceived price, emotions, and servicescape. The limitation of this research was inadequate time to perform in-depth investigation on the research. The research study implemented qualitative research, thus the interview was used as a data collection. Since Sunway Lagoon was selected as the research setting, the face-to-face interview with 10 participants was conducted in the setting. This research is vital because it enables the organizations to determine factors that influence the customer's satisfaction and future behavioral intentions. As a result, organizations are able to achieve higher levels of customer satisfaction as well as promoting customer loyalty.

지리교육내용의 표준설정 방법 - 지적영역을 중심으로 - (A Study on Content Standard of Geographical Education)

  • 조성욱
    • 대한지리학회지
    • /
    • 제37권3호
    • /
    • pp.276-291
    • /
    • 2002
  • 현행 교육과정의 지리교육내용은 포괄적이고 추상적으로 제시되고 있다. 또한 전체 교육의 일부분으로 설정되기 때문에, 지리교육 자체의 교육 내용 체계화를 이루기 어렵다. 본 연구에서는 현행 교육과정을 보완하고 지리교육 내용을 체계화하는 방법으로, 지리학에 기반을 둔 지리교육 내용의 표준 설정 방법을 제안한다. 지리교육의 표준 설정 방안으로 대주제, 기본 주제, 주요 표준, 표준, 상세 표준을 제시하였다. 대주제는 지리교육 전반을 통찰하는 대개념으로서 '인간과 환경의 상호작용 이해', '장소 또는 지역에 대한 이해', '인간과 장소의 상호작용 이해'의 3개를 선정하였다. 기본 주제는 '지리적 기능', '자연 환경' '인문 환경', '장소 및 지역', '인간과 장소의 상호작용'의 5개를 선정하였다. 표준은 구체적이고 측정 가능한 지리교육내용을 제시하는 단계로서 '주요 표준'표준', '상세 표준'의 3단계로 상세화했다.

유아교육공동체 구현을 위한 컨설턴트 양성과정 참여 어머니의 경험: 자기 인식의 변화 (Experiences of Mothers Participating in Consultant Training to Build an Early Childhood Education Community: Changes in Self-Awareness)

  • 정계숙;박희경;손환희
    • 한국보육지원학회지
    • /
    • 제15권4호
    • /
    • pp.83-113
    • /
    • 2019
  • Objective: The purpose of this study was to examine the experiences of mothers who participated in the training of consultants for the purposes building an early childhood educational community. Methods: Participants were 14 mothers in the first phase, 10 mothers in the second phase, and 8 mothers in the third phase. Data were collected from stories shared during the learning community activities. The mothers' experiences were analyzed according to qualitative analysis procedures. Results: Mothers' experiences of participating in the training of consultant for building early childhood educational community were categorized into three themes and seven sub-themes. The first theme was "self as a parent" including "looking inside myself in the parent-child relationships" and "looking inside myself in the relations with other mothers". The second theme was "self as a member of the community" which consisted of "sharing emotions through ritual", "forming communitarian identity through hospitality and solidarity" and "growing as a social mother". The third theme was "self as a educational community consultant" out of which emerged "setting up shared visions", "building practical community competence", and "creating fields of community implementation". Conclusion: The results suggested there are implications for the effective practices of building an early childhood education community and the direction and methodology of parent education.

A Study on Inclusive Green Growth of South Korea: Focusing on Sustainable Development Goals, Climate Change, and Ecosystem Services

  • Park, Hun;Kang, Sunggoo
    • Proceedings of the National Institute of Ecology of the Republic of Korea
    • /
    • 제2권2호
    • /
    • pp.82-95
    • /
    • 2021
  • Current international negotiation and cooperation for sustainable development are focused on three main themes. The first theme is implementation of Sustainable Development Goals (SDGs). The second theme is development of measures for climate change. The third theme is sustainable management of biodiversity and ecosystem services. In South Korea, responses of government policies and academic studies have been predominantly to one of these three themes. There have not been many integrated efforts to develop countermeasures considering all three international themes. In addition, while "green growth" policies have been setting national agendas for Korea's sustainable development, they must be scrutinized such as why they have not dealt with some parts of these three themes and whether they have ignored one of these themes due to lack of integrated responses. This study finds critical issues in South Korea on how to harmoniously respond to the three themes of international efforts and improve green growth policies. First, to achieve SDGs, the domestic statistical system must be reorganized to track the achievement of "inclusiveness" and "green growth". Second, the climate change response policy should seek inclusion between countries and between social groups. Third, in the field of biodiversity and ecosystem services, it is necessary to establish Korea's identity in global geopolitics and enhance its own traditional ecological knowledge. Fourth, it is necessary to consider how to solve discrepancy between climate change response policies and biodiversity-ecosystem service management policies. Finally, proactive improvement of laws and institutions must occur to promote inclusive green growth.

Ambivalent Reading on the Story of the Colonialism in The Piano

  • Park, Seung Hyun;Nam, Jae Il
    • International Journal of Contents
    • /
    • 제9권4호
    • /
    • pp.86-91
    • /
    • 2013
  • The Piano, directed by Jane Campion in 1993, became a sensational movie with a special theme focusing on gender and sexual identity, when it won Palme d'Or in the Cannes Film Festival at the same year. Most of the critics discuss the representation of Victorian sexual repression in the colonial setting. But the critical acclaim tends to view the existence of the Maori people and the colonial setting as the backdrop of the narrative, although this colonial background is constructed as a medium to accelerate the release of the repressed passion. Regarding the race issue as a compelling discourse that gets left out of "feminist" accounts, this paper analyzes The Piano, focusing on both how the story of colonialism is constituted in the film and how the film represents ambivalent images of the Maori people, the native of New Zealand.

남해군 농촌관광의 기본방향과 추진전략 (Development Strategies for Rural Tourism in Nam Hae)

  • 최국현;김호
    • 한국유기농업학회지
    • /
    • 제13권3호
    • /
    • pp.261-279
    • /
    • 2005
  • This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

  • PDF

어머니가 간호사인 간호대학생의 전공 선택경험 (Students Whose Mothers Are Nurses' Experiences of Choice of Major in Nursing)

  • 김주현;김현주;박은영
    • 한국간호교육학회지
    • /
    • 제23권2호
    • /
    • pp.194-204
    • /
    • 2017
  • Purpose: The purpose of this study was to understand the choice experiences of students majoring in nursing and whose mothers were nurses. Methods: The participants of this study were 12 students, six male and six female. Data were collected via an in-depth personal interview. The collected data were analyzed with Colazzi's phenomenological methodology. Results: A core theme of 'Natural choice as my major' emerged. In addition, we found the following three theme clusters: 1. My choice; 2. Expanding relationship between Mother and I; 3. Journey with mother. Conclusion: The results of this study show that the mothers of nursing students who were nurses themselves were good role models. They could influence their children to choose nursing as a profession. Also, they affected or are affecting their children to be colleagues in the same way. If we could provide good working environments for nurses, the next generation will also choose nursing as a profession and ultimately establish a family line. An educational setting is required to provide better professional nursing conditions for the next generation.

경험 혁신과 경영 전략 : 신제품 개발 과정에서의 사용자 경험 디자인(Design for User Experience) (Experience Innovation and Business Strategy : Design for User Experience(UX) in New Product Development(NPD))

  • 신영수;임채린;이선화;김진우
    • 한국IT서비스학회지
    • /
    • 제14권2호
    • /
    • pp.231-251
    • /
    • 2015
  • User Experience (UX) and Experience Innovation have been emphasized in the process of New Product Development (NPD). However, previous works which were conducted within the theme of UX mostly focused on the fragmentary aspects of user's experience in a specific usage-context only. For this reason, it is always hard to deal with questions on how to define the abstract concept of UX and how to apply this important keyword in actually NPD process both for satisfying potential users and for setting a market strategy. To address this issue, we focused on the fact that UX has an aspect of composition like pattern and structure. It means that we can understand the context of UX with clarifying characteristics of relations between user and experiential objects. Also, we referred to two sub-concepts of Complexity, Density and Centrality, as representative characteristics of relations in usage-context. Based on this theoretical background, we attempted to find UX design principles and concepts for NPD from the actual example cases of products and services in the real market. From these whole study process, we expect that our findings could have implications for academic and practical areas within the theme of Human-Centered Innovation.