Browse > Article
http://dx.doi.org/10.9716/KITS.2015.14.2.231

Experience Innovation and Business Strategy : Design for User Experience(UX) in New Product Development(NPD)  

Shin, Youngsoo (연세대학교 HCI Lab)
IM, Chaerin (연세대학교 HCI Lab)
Lee, Sunwha (연세대학교 HCI Lab)
Kim, Jinwoo (연세대학교 HCI Lab, 경영학과)
Publication Information
Journal of Information Technology Services / v.14, no.2, 2015 , pp. 231-251 More about this Journal
Abstract
User Experience (UX) and Experience Innovation have been emphasized in the process of New Product Development (NPD). However, previous works which were conducted within the theme of UX mostly focused on the fragmentary aspects of user's experience in a specific usage-context only. For this reason, it is always hard to deal with questions on how to define the abstract concept of UX and how to apply this important keyword in actually NPD process both for satisfying potential users and for setting a market strategy. To address this issue, we focused on the fact that UX has an aspect of composition like pattern and structure. It means that we can understand the context of UX with clarifying characteristics of relations between user and experiential objects. Also, we referred to two sub-concepts of Complexity, Density and Centrality, as representative characteristics of relations in usage-context. Based on this theoretical background, we attempted to find UX design principles and concepts for NPD from the actual example cases of products and services in the real market. From these whole study process, we expect that our findings could have implications for academic and practical areas within the theme of Human-Centered Innovation.
Keywords
User Experience(UX); Experience Innovation; New Product Development(NPD); Composition of Experience; Complexity;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Abras, C., D. Maloney-Krichmar, and J. Preece, "User-centered design", Bainbridge, W. Encyclopedia of Human-Computer Interaction, Thousand Oaks, Sage Publications, Vol.37, No.4, 2004, 445-456,
2 Ahn, H.C. and H.Y. Lee, "A Study on the Social Commerce in Smartphone Environment", Journal of Information Technology, Vol.14, No.1, 2015, 145-158, (안현철, 이형용, "스마트폰 환경에서 소셜커머스 사용에 대한 연구", 한국IT서비스학회지, 제14권, 제1호, 2015, 145-158.)
3 Alba, J.W. and A. Chattopadhyay, "Salience Effects in Brand Recall", Journal of Marketing Research, Vol.23, No.4, 1986, 363-369,   DOI
4 Atzori, L., A. Iera, G. Morabito and M. Nitti, "The Social Internet of Things(SIOT)-When Social Networks Meet the Internet of Things : Concept, Architecture and Network Characterization", Computer Networks, Vol. 56, No.16, 2012, 3594-3608.   DOI
5 Baddeley, A., "Working Memory", Science, Vol. 255, No.5044, 1992, 556-559.   DOI
6 Bailey, J.E. and S.W. Pearson, "Development of a Tool for Measuring and Analyzing Computer User Satisfaction", Management Science, Vol.29, No.5, 1983, 530-545.   DOI
7 Baldwin, C., C. Hienerth, and E. Von Hippel, "How User Innovations Become Commercial Products : A Theoretical Investigation and Case Study", Research Policy, Vol.35, No.9, 2006, 1291-1313.   DOI
8 Bandura, A. and R. Wood, "Effect of Perceived Controllability and Performance Standards on Self-Regulation of Complex Decision Making", Journal of Personality and Social Psychology, Vol.56, No.5, 1989, 805.   DOI
9 Blau, P.M., "Exchange and Power in Social Life" Transaction Publishers, 1964.
10 Block, N., "Consciousness Explained by Daniel C. Dennett", The Journal of Philosophy, Vol.90, No.4, 1993, 181-193.   DOI
11 Bosch-Sijtsema, P. and J. Bosch, "User Involvement throughout the Innovation Process in High-Tech Industries", Journal of Product Innovation Management, 2014 doi:10.1111/jpim.12233   DOI
12 Brown, T., "Change by Design" HarperCollins e-books, 2014,
13 Bunting, M., "Proactive Interference and Item Similarity in Working Memory", Journal of Experimental Psychology : Learning, Memory, and Cognition, Vol.32, No.2, 2006, 183,   DOI
14 Cagan, J. and C.M. Vogel, "Creating Breakthrough Products : Innovation from Product Planning to Program Approval", Ft Press, 2002.
15 Campbell, D.J., "Task Complexity : A Review and Analysis", Academy of Management Review, Vol.13, No.1, 1988, 40-52.   DOI
16 Calisir, F. and F. Calisir, "The Relation of Interface Usability Characteristics, Perceived Usefulness, and Perceived Ease of use to End-User Satisfaction with Enterprise Resource Planning (ERP) Systems", Computers in Human Behavior, Vol.20, No.4, 2004, 505-515.   DOI
17 Chin, J.P., V.A. Diehl and K.L. Norman, "Development of an Instrument Measuring User Satisfaction of the Human-Computer Interface", Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, ACM, 1988, 213-218.
18 Choi, M.S., J.H. Im and J. Kim "Improving the use of Kimchi Refrigerator's Inner Space Based on the User Behavior Study", Korean Society of Basic Design and Art, Vol.12, No.6, 2011, 417-425. (최민숙, 임지현, 김진, "사용자 행동 연구를 기반으로 한 김치냉장고 내부 공간 사용성 제안", 기초조형학연구, 제12권, 제6호, 2011, 417-425.)
19 Cox, T.H. and S. Blake, "Managing Cultural Diversity : Implications for Organizational Competitiveness", The Executive, Vol.5, No.3, 1991, 45-56.   DOI
20 Closs, David J., A. Mark, M.S. Jacobs and G.S. Webb. "Toward a Theory of Competencies for the Management of Product Complexity : Six Case Studies", Journal of Operations Management, Vol.26, No.5, 2008, 590-610.   DOI
21 Creswell, J.W. and V.L.P. Clark, "Designing and Conducting Mixed Methods Research", Mathematics Research, 2007.
22 David, G.M. and F. Susan, "Paradoxes of technology : Consumer Cognizance, Emotions, and Coping Strategies", Journal of Consumer Research, 1998, Vol.25, No.2, 123-143.   DOI
23 De Mooij, M., "Global Marketing and Advertising : Understanding Cultural Paradoxes", Sage Publications, 2013.
24 Dewey, J., "Art as Experience", Penguin, 2005.
25 Ehrenberg. A., N. Barnard, and J. Scriven, "Differentiation or Salience", Journal of Advertising Research, Vol.37, 1997, 7-14.
26 Eisenhardt, K.M., "Better Stories and Better Constructs : The Case for Rigor and Comparative Logic", Academy of Management Review, Vol.16, No.3, 1991, 620-627.   DOI
27 Falk, A. and U. Fischbacher, "A Theory of Reciprocity", Games and Economic Behavior, Vol.54, No.2, 2006, 293-315.   DOI
28 Frese, M.A., "Theory of Control and Complexity : Implications for Software Design and Integration of Computer System into the Work Place", Universitatsbibliothek, 2008, 313-337.
29 Gaarder, J., "Sophie's world : A Novel about the History of Philosophy", Macmillan, 1994.
30 Frokjaer, E., M. Hertzum and K. Hornbaek, "Measuring Usability : are Effectiveness, Efficiency, and Satisfaction Really Correlated?", In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, ACM, 2000, 345-352.
31 Garrett, J.J., "Elements of User Experience, The : User-Centered Design for the Web and Beyond", Pearson Education, 2010.
32 Gerring, J., "Case Study Research. Principles and Practices", Cambridge, 2007.
33 Gill, T., "Convergent Products : What Functionalities add more Value to the Base?", Journal of Marketing, Vol.72, No.2, 2008, 46-62.   DOI
34 Gripon, V. and C. Berrou, "Sparse Neural Net works with Large Learning Diversity", Neural Networks, IEEE Transactions on, Vol. 22, No.7, 2011, 1087-1096.   DOI
35 Guion, L.A., D.C. Diehl and D. McDonald, "Conducting an in-depth interview", 2011.
36 Han, L.H. and J.C. Ahn, "A Study on the Importance and Satisfaction of Purchase Decision Factor of Smart Phone : Focusing on Chinese Consumers", Journal of Information Technology, Vol.13, No.3, 2014, 275-298. (한려화, 안종창, "스마트폰 구매결정 요인의 중요도와 만족도에 관한 연구", 한국IT서비스학회지, 제13권, 제3호, 2014, 275-298.)
37 Hassenzahl, M. and N. Tractinsky, "User Experience-a Research Agenda", Behaviour and Information Technology, Vol.25, No.2, 2006, 91-97.   DOI
38 Hulme, C. and V. Tordoff, "Working Memory Eevelopment : The Effects of Speech Rate, Word Length, and Acoustic Similarity on Serial Recall", Journal of Experimental Child Psychology, Vol.47, No.1, 1989, 72-87.   DOI
39 Incheon International Airport, "Major Business Performance", 2015, Available at http://www.airport.kr/iiacms/pageWork.iia?_scode=C0507060100 (Accessed March 31, 2015).
40 Ibarra, H., "Network Centrality, Power, and Innovation Involvement : Determinants of Technical and Administrative Roles", Academy of Management Journal, Vol.36, No.3, 1993, 471-501.   DOI
41 Jordan, P.W., "Human Factors for Pleasure in Product Use", Applied Ergonomics, Vol.29, No.1, 1998, 25-33.   DOI   ScienceOn
42 Kang, M.S., S.I. Baek, Y.J. Choi, H.K. Choi and Y.Y. Song, "Service Innovation by Using Service Blueprinting : A Case Study of Incheon Airport", Journal of Information Technology, Vol.7, No.3, 2008, 199-214. (강민수, 백승익, 최윤정, 최형규, 송윤영, "서비스 청사진을 이용한 서비스 혁신 : 인천공항 사례를 중심으로", 한국IT서비스학회지, 제7권, 제3호, 2008, 199-214.)
43 Kim, G.D., "A Study on the Effect of Purchase Attitude Affected by Family Brand : Focused on Kimchi Refrigerator", Journal of Korean Society of Communication Design, Vol.10, 2007, 1-21. (김광덕, "기업 이미지와 패밀리브랜드가 구매태도에 미치는 영향에 관한 연구 : 김치냉장고를 중심으로", 정보디자인학연구, 제10권, 2007, 1-21.)
44 Ko, Y. and H. Lau, "A Detection Theoretic Explanation of Blindsight Suggests a Link Between Conscious Perception and Metacognition", Philosophical Transactions of the Royal Society B : Biological Sciences, Vol.367, No.1594, 2012, 1401-1411.   DOI
45 Korean Click, "Free Data and Ranking", 2014. Available at http://www.koreanclick.com/information/freedata_rankings.php (Accessed March 31, 2015).
46 Kraft, C., "User Experience Innovation", Springer, 2012.
47 Kuniavsky, M., "Smart Things : Ubiquitous Computing User Experience Design Ubiquitous Computing User Experience Design", Elsevier, 2010.
48 Lawson, B., "How designers think : the design process demystified", Routledge, 2006.
49 Kuutti, K., "Activity Theory as a Potential Gramework for Human-Computer Interaction Research", Context and Consciousness : Activity Theory and Human-computer Interaction, 1996, 17-44.
50 Law, E.L.C., V., Roto, M., Hassenzahl, A.P., Vermeeren, and J., Kort, "Understanding, Scoping and Defining User Experience : a Sur vey Approach", In Proceedings of the SIG CHI Conference on Human Factors in Computing systems, 2009.
51 Leung, K., P.T. Koch and L. Lu, "A Dualistic Model of Harmony and Its Implications for Conflict Management in Asia", Asia Pacific Journal of Management, Vol.19, No.2-3, 2002, 201-220.   DOI
52 Lin, N., "Building a Network Theory of Social Capital", Connections, Vol.22, No.1, 1999, 28-51.
53 Liestol, G., "Dynamics of Convergence and Divergence in Digital Media and Learning", In World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, Vol.2006, No.1, 2006, 2902-2909.
54 Marcus, A., "User interface design's return on investment : Examples and statistics. Cost-Justifying Usability : An Update for the Internet Age", 2005, 17-39.
55 McCarthy, J. and P. Wright, "Technology as Experience", Interactions, Vol.11, No.5, 2004, 42-43.   DOI
56 Merriam, S.B., "Qualitative Research and Case Study Applications in Education, Revised and Expanded from, Case Study Research in Education", Jossey-Bass Publishers, 1998.
57 Muylle, S., R. Moenaert, and M., Despontin, "The Conceptualization and Empirical Validation of Web Site User Satisfaction", Information and Management, Vol.41, No.5, 2004, 543-560.   DOI
58 Park, H.S. and H.J. Park, "Essential Condition to Form the Blue Ocean Market Based on the Value Innovation : Cases from Gum and Refrigerator Market", Journal of Global Academy of Marketing Science, Vol.16, No.2, 2006, 55-75. (박현숙, 박항준, "가치혁신에 의한 블루오션 시장 사례에 관한 연구 : 국내 껌, 냉장고 시장 분석", 마케팅과학연구, 제16권, 제2호, 2006, 55-75.)   DOI
59 Norman, D.A., "Emotion and Design : Attractive Things Work Better", Interactions, Vol.9, No.4, 2002, 36-42.
60 Oviatt, S., A. DeAngeli and K. Kuhn, "Integration and Synchronization of Input Modes During Multimodal Human-Computer Interaction", In Referring Phenomena in a Multimedia Context and their Computational Treatment, Association for Computational Linguistics, 1997, 1-13.
61 Park, S.H., S.H. Yoon and K.M. Park, "A Study on Determinants of Growth of Internet Shopping Malls", Yonsei Business Review, Vol.47, No.1, 2010, 21-40. (박성희, 윤승희, 박경민, "인터넷 쇼핑몰의 성장요인 분석", 연세경영연구, 제47권, 제1호, 2010, 21-40.)
62 Prahalad, C.K. and V. Ramaswamy, "The New Frontier of Experience Innovation", Image, 2012.
63 Ratneshwar, S., L. Warlop, D.G. Mick and G. Seeger, "Benefit Salience and Consumers' Selective Attention to Product Features", International Journal of Research in Marketing, Vol.14, No.3, 1997, 245-259.   DOI
64 Reber, R., N. Schwarz and P. Winkielman, "Processing Fluency and Aesthetic Pleasure : Is Beauty in the Perceiver's Processing Experience?", Personality and Social Psychology Review, Vol.8, No.4, 2004, 364-382.
65 Rubin, J. and D. Chisnell, "Handbook of Usability Testing : How to Plan, Design, and Conduct Effective Tests", John Wiley and Sons, 2008.
66 Rust, R.T., D.V., Thompson and R.W. Hamilton, "Defeating Feature Fatigue", Harvard Business Review, Vol.84, No.2, 2006, 98.
67 Strategy Analytics, "Wireless Smartphone Strategies Reports", 2015, Available at http://www.strategyanalytics.com/default.aspx?mod=saservice&a0=91&m=5#1 (Accessed March 31, 2015).
68 Sanders, E.B.N. and P.J. Stappers, "Co-Creation and the New Landscapes of Design", Codesign, Vol.4, No.1, 2008, 5-18.   DOI
69 Savransky, S.D., "Engineering of Creativity : Introduction to TRIZ Methodology of Inventive Problem Solving", CRC Press, 2002.
70 Scott, J., "Social Network Analysis", Sage, 2012.
71 Sweller, J., "Cognitive Load During Problem Solving : Effects on Learning", Cognitive Science, Vol.12, No.2, 1988, 257-285.   DOI
72 Sweller, J., "Cognitive Load Theory, Learning Difficulty, and Instructional Design", Learning and Instruction, Vol.4, No.4, 1994, 295-312.   DOI
73 Taylor, S.J. and R. Bogdan, "Introduction to qualitative research methods : A guidebook and resource", John Wiley and Sons Inc, 1998.
74 Turner III, D.W., "Qualitative Interview Design : A Practical Guide for Novice Investigators", The Qualitative Report, Vol.15, No.3, 2010, 754-760.
75 Veryzer, R.W. and B. Borja de Mozota, "The Impact of User-Oriented Design on New Product Development : An Examination of Fundamental Relationships", Journal of Product Innovation Management, Vol.22, No.2, 2005, 128-143.   DOI
76 Wasserman, S., "Social Network Analysis : Methods and Applications" Cambridge University press, Vol.8, 1994.
77 Winkielman, P., N. Schwarz, T. Fazendeiro and R. Reber, "The Hedonic Marking of Processing Fluency : Implications for Evaluative Judgment", The psychology of evaluation : Affective processes in cognition and emotion, 2003, 189-217.
78 Zviran, M., C. Glezer and I. Avni, "User Satisfaction from Commercial Web Sites : The Effect of Design and Use", Information and Management, Vol.43, No.2, 2006, 157-178.   DOI
79 Yin, R.K., "Case Study Research : Design and methods. Sage Publications", 2013.
80 Zomerdijk, L.G. and C.A. Voss, "Service Design for Experience-Centric Services", Journal of Service Research, Vol.13, No.1, 2010, 67-82.   DOI