• Title/Summary/Keyword: Theme Setting

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A Study on the Theme Setting for Corporate Advertising Creativity (기업광고 표현의 주제설정에 관한 연구)

  • 정창준
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.05a
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    • pp.88-89
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    • 1999
  • 기업광고의 궁극적 목적은 마케팅 커뮤니케이션을 지원하여 제품이나 서비스의 판매에 도움을 얻고자 하는 것이며, 장기적이고 누적적이며 일관된 Massage의 형태로 이루어져야만 상품. 서비스 광고와 연계한 Synergy효과를 이를 수 있다. (중략)

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Success Model Setting for Historical, Cultural Theme Park Development -With an Example of Korean Culture Theme Park- (역사·문화 테마파크 개발을 위한 성공모델 설정 -한국 문화 테마파크를 사례로-)

  • Kwon, Ki-Chang
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.151-162
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    • 2015
  • A theme park is a complex space, in which held is a performance & exhibition event created to make visitors feel fun and a deep impression through a certain theme. Recently, local governments are increasingly planning for theme parks with the aim of local economy revitalization. Accordingly, this paper set up a development model for a Korean culture theme park after deducting success factors for creating a successful theme park through the case of Korean culture theme park. To be concrete, this paper deducted the success factors through literature research and case research as follows: Setting of themes having identity and consistency; programs that can give fun and a deep impression; convenient support facilities reflecting customers' needs; differentiated marketing for progress in customer attraction power; location linked with cultural resources around a theme park and a space for communicating a message; privately-initiated project promotion and the main body of operation; target setting consequent on market segmentation, and demand forecast, etc. A theme park cannot be successfully operated to contribute to local economy revitalization until such success factors should be closely linked and harmonized with each other. In addition, in order for a theme park to make a continued growth, it's required that problems occurring at the operational stage should be endlessly improved, and contents strengthening should be continuously done in line with circumstances of the times and viewers' eye level.

Factors influencing Generations Y's Emotion, Satisfaction, and Future Behavioral Intention among International Students at Theme Park: The Case of Sunway Lagoon (테마 파크의 Y세대 외국인 학생 이용객들이 느끼는 감정, 만족도, 행동의도에 영향을 미치는 요인 분석: 선웨이 라군을 중심으로)

  • Lee, Sang-Hyeop
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.11-19
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    • 2017
  • The objective of this research was to identify the factors that affects the customer's satisfaction and dissatisfaction of theme parks. This research focused on Sunway Lagoon. The reason Sunway Lagoon was selected was because of the vast number of visitors in Sunway Lagoon for the last few years. It enables the researchers to acquire sufficient amount of information to conduct a research. The factors which affects the customers' satisfaction are the behavior of the generation Y; service experience evaluation, perceived price, emotions, and servicescape. The limitation of this research was inadequate time to perform in-depth investigation on the research. The research study implemented qualitative research, thus the interview was used as a data collection. Since Sunway Lagoon was selected as the research setting, the face-to-face interview with 10 participants was conducted in the setting. This research is vital because it enables the organizations to determine factors that influence the customer's satisfaction and future behavioral intentions. As a result, organizations are able to achieve higher levels of customer satisfaction as well as promoting customer loyalty.

A Study on Content Standard of Geographical Education (지리교육내용의 표준설정 방법 - 지적영역을 중심으로 -)

  • 조성욱
    • Journal of the Korean Geographical Society
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    • v.37 no.3
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    • pp.276-291
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    • 2002
  • The contents of geographical education present too inclusive and abstract regard as criteria in an existing curriculum. And geographical education oneself's system is difficult because they are set to the one part of educational side. This study pursuit to make content standard of geographical education based on geography as an alternative. This paper present standard setting up 5 steps. They are Ultimate Theme, Basic Theme, Major Standard, Standard, Detailed Standard. Ultimate Theme is discern geographical education whole : understand of interaction human and environment, understand of place and region, understand of interaction human and region. Basic Theme is concrete of ultimate theme ; geographical skill, physical environment, human environment, place and region, interaction of human and region. Standard is concrete and measurable level of basic theme, it is consist of three steps in Major Standard, Standard, Detailed Standard tv level of specification. Major Standard is consist of 17 item, Standard is 48 item, and Detailed Standard is detailed to unit level.

Experiences of Mothers Participating in Consultant Training to Build an Early Childhood Education Community: Changes in Self-Awareness (유아교육공동체 구현을 위한 컨설턴트 양성과정 참여 어머니의 경험: 자기 인식의 변화)

  • Chung, Kai-sook;Park, Hee-kyung;Son, Hwan-Hee
    • Korean Journal of Childcare and Education
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    • v.15 no.4
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    • pp.83-113
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    • 2019
  • Objective: The purpose of this study was to examine the experiences of mothers who participated in the training of consultants for the purposes building an early childhood educational community. Methods: Participants were 14 mothers in the first phase, 10 mothers in the second phase, and 8 mothers in the third phase. Data were collected from stories shared during the learning community activities. The mothers' experiences were analyzed according to qualitative analysis procedures. Results: Mothers' experiences of participating in the training of consultant for building early childhood educational community were categorized into three themes and seven sub-themes. The first theme was "self as a parent" including "looking inside myself in the parent-child relationships" and "looking inside myself in the relations with other mothers". The second theme was "self as a member of the community" which consisted of "sharing emotions through ritual", "forming communitarian identity through hospitality and solidarity" and "growing as a social mother". The third theme was "self as a educational community consultant" out of which emerged "setting up shared visions", "building practical community competence", and "creating fields of community implementation". Conclusion: The results suggested there are implications for the effective practices of building an early childhood education community and the direction and methodology of parent education.

A Study on Inclusive Green Growth of South Korea: Focusing on Sustainable Development Goals, Climate Change, and Ecosystem Services

  • Park, Hun;Kang, Sunggoo
    • Proceedings of the National Institute of Ecology of the Republic of Korea
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    • v.2 no.2
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    • pp.82-95
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    • 2021
  • Current international negotiation and cooperation for sustainable development are focused on three main themes. The first theme is implementation of Sustainable Development Goals (SDGs). The second theme is development of measures for climate change. The third theme is sustainable management of biodiversity and ecosystem services. In South Korea, responses of government policies and academic studies have been predominantly to one of these three themes. There have not been many integrated efforts to develop countermeasures considering all three international themes. In addition, while "green growth" policies have been setting national agendas for Korea's sustainable development, they must be scrutinized such as why they have not dealt with some parts of these three themes and whether they have ignored one of these themes due to lack of integrated responses. This study finds critical issues in South Korea on how to harmoniously respond to the three themes of international efforts and improve green growth policies. First, to achieve SDGs, the domestic statistical system must be reorganized to track the achievement of "inclusiveness" and "green growth". Second, the climate change response policy should seek inclusion between countries and between social groups. Third, in the field of biodiversity and ecosystem services, it is necessary to establish Korea's identity in global geopolitics and enhance its own traditional ecological knowledge. Fourth, it is necessary to consider how to solve discrepancy between climate change response policies and biodiversity-ecosystem service management policies. Finally, proactive improvement of laws and institutions must occur to promote inclusive green growth.

Ambivalent Reading on the Story of the Colonialism in The Piano

  • Park, Seung Hyun;Nam, Jae Il
    • International Journal of Contents
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    • v.9 no.4
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    • pp.86-91
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    • 2013
  • The Piano, directed by Jane Campion in 1993, became a sensational movie with a special theme focusing on gender and sexual identity, when it won Palme d'Or in the Cannes Film Festival at the same year. Most of the critics discuss the representation of Victorian sexual repression in the colonial setting. But the critical acclaim tends to view the existence of the Maori people and the colonial setting as the backdrop of the narrative, although this colonial background is constructed as a medium to accelerate the release of the repressed passion. Regarding the race issue as a compelling discourse that gets left out of "feminist" accounts, this paper analyzes The Piano, focusing on both how the story of colonialism is constituted in the film and how the film represents ambivalent images of the Maori people, the native of New Zealand.

Development Strategies for Rural Tourism in Nam Hae (남해군 농촌관광의 기본방향과 추진전략)

  • Choi Kuk-Hyon;Kim Ho
    • Korean Journal of Organic Agriculture
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    • v.13 no.3
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    • pp.261-279
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    • 2005
  • This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

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Students Whose Mothers Are Nurses' Experiences of Choice of Major in Nursing (어머니가 간호사인 간호대학생의 전공 선택경험)

  • Kim, Joo Hyun;Kim, Hyun Ju;Park, Eun Young
    • The Journal of Korean Academic Society of Nursing Education
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    • v.23 no.2
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    • pp.194-204
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    • 2017
  • Purpose: The purpose of this study was to understand the choice experiences of students majoring in nursing and whose mothers were nurses. Methods: The participants of this study were 12 students, six male and six female. Data were collected via an in-depth personal interview. The collected data were analyzed with Colazzi's phenomenological methodology. Results: A core theme of 'Natural choice as my major' emerged. In addition, we found the following three theme clusters: 1. My choice; 2. Expanding relationship between Mother and I; 3. Journey with mother. Conclusion: The results of this study show that the mothers of nursing students who were nurses themselves were good role models. They could influence their children to choose nursing as a profession. Also, they affected or are affecting their children to be colleagues in the same way. If we could provide good working environments for nurses, the next generation will also choose nursing as a profession and ultimately establish a family line. An educational setting is required to provide better professional nursing conditions for the next generation.

Experience Innovation and Business Strategy : Design for User Experience(UX) in New Product Development(NPD) (경험 혁신과 경영 전략 : 신제품 개발 과정에서의 사용자 경험 디자인(Design for User Experience))

  • Shin, Youngsoo;IM, Chaerin;Lee, Sunwha;Kim, Jinwoo
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.231-251
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    • 2015
  • User Experience (UX) and Experience Innovation have been emphasized in the process of New Product Development (NPD). However, previous works which were conducted within the theme of UX mostly focused on the fragmentary aspects of user's experience in a specific usage-context only. For this reason, it is always hard to deal with questions on how to define the abstract concept of UX and how to apply this important keyword in actually NPD process both for satisfying potential users and for setting a market strategy. To address this issue, we focused on the fact that UX has an aspect of composition like pattern and structure. It means that we can understand the context of UX with clarifying characteristics of relations between user and experiential objects. Also, we referred to two sub-concepts of Complexity, Density and Centrality, as representative characteristics of relations in usage-context. Based on this theoretical background, we attempted to find UX design principles and concepts for NPD from the actual example cases of products and services in the real market. From these whole study process, we expect that our findings could have implications for academic and practical areas within the theme of Human-Centered Innovation.