• 유통과학연구
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• 제11권12호
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• pp.71-81
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• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• 보건행정학회지
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• 제26권1호
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• pp.24-29
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• 2016

Background: Socio-economical status, represented by poverty, is a potent factor in predicting health status, because preventable illness and death occurs due to poverty and socio-economical situation. This study aims to provide information towards on the correlation between poverty and self-rated health in consideration of elements of health behaviors and family and friend support in Philippines. Methods: Data was collected on 15th to 28th of February 2011 by using structured questionnaire through interview method. Study area is Antipolo and Tondo in Manila, Philippines. Sample size was 1,100 but only 658 cases was analyzed due to incomplete questionnaire. Results: Results show that the poverty has direct negative influence on self-rated health, while the presence of family and friend support decreased negative influence. And through the analysis of mediated moderation model, similarly poverty has also indirect negative effect on self-rated health by health behaviors and family and friend support. Especially, regular exercise was found to be a major variable that mediates poverty and self-rated health. Conclusion: In conclusion, to improve the self-rated health state of respondents need to provide emotional support especially from family and friends. Also regular exercise should be encouraged by raising health awareness through continuous health education and promotion for the residents in order to develop health behaviors.

• 한국식생활문화학회지
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• 제38권1호
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• pp.61-72
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• 2023

In this study, we identified the differences in food content watching habits and nutrition quotient in adolescent (NQ-A). A total number of 811 subjects were surveyed to establish their general characteristics, food content watching habits, and NQ-A using a self-administered questionnaire. In addition, the mediating effect of watching motivation between the type of food content watched and the NQ-A score was determined. The classification by the type of the food content mainly watched showed that 405 participants (49.9%) watched the Mukbang content, 244 (30.1%) the Cookbang content, and 162 (20.0%) another contents. Among the content watching motives in the Cookbang content group, information acquisition and enjoyment were predominant, whereas emotional satisfaction had the lowest frequency. Compared to the Mukbang content group, when the Cookbang content group mediated information acquisition motivation, the scores of the total, diversity, balance, and practice of NQ-A score areas increased. Compared to the Mukbang content group, the score in the moderation area decreased when the Cookbang content group mediated enjoyment motivation. If food content with accurate information and interesting content are produced and used for adolescent nutrition education, the education will be highly effective.

• 경영과정보연구
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• 제36권5호
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• pp.175-193
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• 2017

본 연구는 BtoB 기업 간 거래에서 형성된 사회적 자본(social capital)이 기업성과에 미치는 영향을 지식흡수역량의 매개적 조절효과를 중심으로 연구모형을 검증하였다. 즉, 사회적 자본의 각각의 차원이 기업성과에 어떠한 영향을 미치는지를 검증하였다. 기존선행연구에서 제시하지 않은 사회적 자본의 각 차원간의 관계를 검증함으로써 사회적 자본 중 어떠한 요소가 기업성과에 영향을 미치는지를 확인하였다. 또한 지식흡수능력에 따라 기업성과에 미치는 영향에 대해 다양한 방법으로 분석하여 제시하였다. 연구결과를 요약하면 다음과 같다. 첫 번째, 사회적 자본을 3가지 차원으로 구분하였다. 즉, 구조적 차원, 관계적 차원 그리고 인지적 차원으로 구분하여 각 구성요소간의 관계를 검증하였다. 먼저 구조적 차원이 관계적 차원에 영향을 미쳤으며, 관계적 차원이 인지적 차원에 긍정적인 영향을 미치는 것으로 나타났으며 마지막으로 구조적 차원 또한 인지적 차원에 영향을 미치는 것으로 나타났다. 이는 선행연구에서 한계점으로 지적되었던 것을 검증했다는 것에 의미가 있다. 두 번째, 사회적 자본의 각각의 구성요소들이 지식흡수역량에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 지식흡수역량이 기업성과에 긍정적인 영향을 미치는 것으로 나타났으며 지식흡수역량의 중요성을 확인한 결과 사회적 자본과 기업성과 사이에서의 매개된 조절 효과도 있음을 확인하였다. BtoB 거래에서 축적된 사회적 자본을 어느 정도 흡수하는가에 따라 두 기업의 성과는 분명 다를 수 있음을 의미한다.

• 대한물리치료과학회지
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• 제31권2호
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• pp.75-89
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• 2024

Background: The purpose of this study is to examine the mediating effect of life satisfaction and moderating effect of physical activity on the effect of adolescents' perceived positive parenting on depressed. In addition, the present study explores the role of life satisfaction and physical activity in the relationship between adolescents' perceived positive parenting and depressed, which may help in the reduction and control of adolescent depressed. Design: This study utilizes data from the 2021 Korean Children and Youth Panel Survey. Methods: First, positive parenting attitudes have a significant positive effect on life satisfaction. Second, life satisfaction has a significant negative effect on depressed. Third, life satisfaction has a mediating effect on the relationship between positive parenting and depressed. Fourth, physical activity has a significant negative effect on depressed. Fifth, physical activity has a moderating effect on the relationship between life satisfaction and depressed. Finally, this study confirmed the mediating effect of life satisfaction and moderating effect of physical activity on the relationship between positive parenting attitudes and depressed. Conclusion: This study confirmed that life satisfaction and physical activity are positive resources for depressed in adolescents. Therefore, a system that promotes a positive outlook on life and voluntary physical activity is necessary to prevent and overcome depressed. In addition, it shows the need for arts and physical education as well as entrance examination-oriented subjects in the curriculum. The results of this study may provide a basis for the therapeutic approach of mental health physiotherapy in the treatment of adolescent depressed.

• 서비스연구
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• 제6권4호
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• pp.87-100
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• 2016

본 연구에서 기업지원인식이 업무자율성과 혁신적 생산활동의 관계에서 매개효과가 존재하는 동시에 조절효과도 존재하는 것을 밝히려고 하는데 목적을 두고 있다. 즉, 업무자율성, 혁신적 생산활동, 기업성과 간의 관계에서 기업지원인식이 조절된 매개효과가 존재함을 검정하였다. 가설을 검증하기 위해 중국 천진시에 위치한 물류업체 대상으로 실시하였다. 300부 배포하는 설문 중에서 213부를 회수하여 198부 유효한 답변을 얻었다. 본 연구에서 제안된 가설을 검증하기 위해 SPSS Macro(Preacher, Curran,& Bauer, 2006)를 이용하여 분석을 실시하였는데 연구결과는 다음과 같다. 첫째, 기업지원인식이 업무자율성과 혁신적 생산활동의 관계에서 조절효과가 존재하는 것을 검증하였다. 둘째, 혁신적 생산활동이 업무자율성과 혁신적 생산활동의 결과변수로 여긴 기업성과의 관계에서 매개효과가 존재하는 것을 검증하였다다. 셋째, 이러한 매개효과와 조절효과를 결합한 조절된 매개효과를 검증하였다. 즉, 매개효과가 기업지원 인식이라는 조절변수의 크기에 따라 달라지는지를 검증하였다.

• 대한안전경영과학회지
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• 제17권3호
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• pp.53-63
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• 2015

This study highlights empirically the relationship among major constructs such as accident, fear and anxiety emotion, self-efficacy, and negative spillover of work, focused on the railway drivers. The differentiated factor of this study is in that the experience of accident was posed as exogenous variable. The main statistical tool was Regression. Hypothesis tests based on 201 samples verified that the experience of accidents showed a significant effect on negative spillover of work mediated by fear and anxiety, with moderating effect of self-efficacy between fear and anxiety and negative spillover of work. However, the moderating effect was shown as increasing the degree of negative spillover of work, since the drivers recognized their fear and anxiety accrued by accident experience as uncontrollable. This findings suggest the need for mitigating driver's negative emotion - fear and anxiety - through an introduction of practice such as exemption of settlement obligation in accident site and lowering of the penalty for accident responsibility.

• 복식문화연구
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• 제28권6호
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• 한국콘텐츠학회논문지
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• 제17권10호
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• pp.420-451
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• 2017

본 연구는 진성리더십이 조직 구성원들의 긍정심리자본을 매개로 경쟁적 협력 (coopetition)에 미치는 영향에 대한 효과성을 검증하고, 긍정심리자본의 매개효과가 성과보상연계성에 의해 조절되는 메커니즘을 규명하는데 목적이 있다. 연구결과 긍정심리자본은 진성리더십과 경쟁적 협력 간의 관계에서 매개 역할(간접효과)을 하는 것으로 나타났다. 또한 성과보상연계성은 진성리더십과 정쟁적 협력 간의 관계에서 부(-)적으로 조절하는 조건부직접효과와 진성리더십이 긍정심리자본을 매개하여 경쟁적 협력에 영향을 미치는 관계에서 성과보상연계성에 의해 정(+)적으로 조절되는 매개된 조절효과(조건부 간접효과)가 나타났다. 이를 통하여 본 연구에서는 조직구성원들의 경쟁적 협력을 촉진하는 선행 메커니즘을 실증적으로 규명하였다는데 의의가 있다. 또한 그 동안 상대적으로 연구가 부족하였던 경쟁적 협력에 대한 연구를 개인수준으로 확장하였다는데 의미가 있다.

• 유통과학연구
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• 제12권7호
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• pp.13-21
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• 2014

Purpose - This study reveals antecedent factors to help develop expressway rest areas in which employees were exposed to inferior environments, using Hackman and Oldham's Job Characteristics Theory. Research design, data, and methodology - The survey was conducted on 148 expressway rest area employees in Gyeonggi-do. After excluding questionnaires with invalid responses, 141 questionnaires were analyzed. Results - The sub-factors of job characteristics had a positive influence on the organizational commitment of employees, and organizational commitment had a positive influence on organizational citizenship behavior (OCB). Further, the results of mediation effects showed that organizational commitment and self-leadership were partially mediated. Finally, the results of the moderation effect of self-leadership showed that self-leadership was thought to be vital to let members endeavor to promote the competitiveness of expressway rest areas. Conclusions - The expressway rest area company needed to design jobs to let employees be self-motivated, productive, positive, responsible, and aspirational; job redesign, including job enrichment and job enlargement can be considerably helpful for affirmative influence.