Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
권호 표지
DOI QR코드

DOI QR Code

Association between Food Content Watching and Nutrition Quotient in Adolescents (NQ-A) in Seoul

서울 일부 지역 청소년의 음식 콘텐츠 시청과 영양지수(NQ-A)와의 관련성

  • Bo-Mi, Kim (Department of Food and nutrition, Duksung Women's university) ;
  • Kyung-Hee, Kim (Department of Food and nutrition, Duksung Women's university)
  • 김보미 (덕성여자대학교 식품영양학전공) ;
  • 김경희 (덕성여자대학교 식품영양학전공)
  • Received : 2023.01.17
  • Accepted : 2023.02.23
  • Published : 2023.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

In this study, we identified the differences in food content watching habits and nutrition quotient in adolescent (NQ-A). A total number of 811 subjects were surveyed to establish their general characteristics, food content watching habits, and NQ-A using a self-administered questionnaire. In addition, the mediating effect of watching motivation between the type of food content watched and the NQ-A score was determined. The classification by the type of the food content mainly watched showed that 405 participants (49.9%) watched the Mukbang content, 244 (30.1%) the Cookbang content, and 162 (20.0%) another contents. Among the content watching motives in the Cookbang content group, information acquisition and enjoyment were predominant, whereas emotional satisfaction had the lowest frequency. Compared to the Mukbang content group, when the Cookbang content group mediated information acquisition motivation, the scores of the total, diversity, balance, and practice of NQ-A score areas increased. Compared to the Mukbang content group, the score in the moderation area decreased when the Cookbang content group mediated enjoyment motivation. If food content with accurate information and interesting content are produced and used for adolescent nutrition education, the education will be highly effective.

Keywords

Acknowledgement

This work was supported by grants from Duksung Women's University Research 2021.

References

  1. An ST, Lim YJ, Lee HN. 2020a. A content analysis of eating show (Mukbang) programs on television and online program content in South Korea. Korean J. Broadcast. Telecommun. Stud., 34(4):39-79
  2. An ST, Lim YJ, Lee HN. 2020b. A study of viewers' comments on online Mukbang videos. A big-data analysis of perceptions toward eating behavior. Korean J. Journal. Commun. Stud., 64(2):269-310 https://doi.org/10.20879/kjjcs.2020.64.2.007
  3. Cho EH. 2020. A study on the trend and the cultural phenomenon of mukbang. J. Korea Contents Assoc., 20(9):68-85 https://doi.org/10.5392/JKCA.2020.20.09.068
  4. Choi MJ, Kim KH. 2021. Use and characteristics of youtube journalism content. Korea Press Foundation, Seoul, Korea, pp 15-16
  5. Das JK, Salam RA, Thornburg KL, Prentice AM, Campisi S, Lassi ZS, Koletzko B, Bhutta ZA. 2017. Nutrition in adolescents: physiology, metabolism, and nutritional needs. Ann. N.Y. Acad. Sci., 1393(1):21-33 https://doi.org/10.1111/nyas.13330
  6. Hong H, Lee Y, Lee HR. 2020. A study on the effect of ASMR video viewing motivation on viewing satisfaction and continued viewing intention. J. Speech Media Commun. Res., 19(2):97-127
  7. Jang HJ. 2021. The effect of YouTube content quality of the mukbang channel on viewing satisfaction: focusing on the moderating effect of the food dietary lifestyle. Culin. Sci. Hosp. Res., 27(11):206-216
  8. Jin JX, Hwang HS. 2019. Effects of the food web casting on college student's viewing happiness and attitude towards obesity. J. Internet Comput. Serv., 20:103-111
  9. Kang EK, Lee JH, Kim KH, Yun YH. 2020. The popularity of eating broadcast: Content analysis of "mukbang" youtube videos, media coverage, and the health impact of "mukbang" on public. Health Inform. J., 26(3):2237-2248 https://doi.org/10.1177/1460458220901360
  10. Kang H, Kim CY. 2020. SNS utilization of youth and use as a learning tool. Journal of Korea Multimedia Society., 23(1):93-101 https://doi.org/10.9717/KMMS.2020.23.1.093
  11. Kang HJ, Yun SW, Lee HM. 2021. Dietary life and mukbang and cookbang-watching status of university students majoring in food and nutrition before and after COVID19 outbreak. J. Nutr. Health., 54(1):104-115 https://doi.org/10.4163/jnh.2021.54.1.104
  12. Kang MJ, Cho CH. 2020. A study on use motivation, consumers' characteristics, and viewing satisfaction of need fulfillment video contents (Vlog/ASMR/Muk-bang). Jour. of KoCon.a., 20(1):73-98
  13. Kim DM, Kim BM, Kim KH. 2022. The mediating effects of food content watching motivation on the between watching time and nutrition quotient of adolescents in Seoul, Korea. Nutr., 14(19):3901
  14. Kim H, Lee J, Hwang J, Kwon S, Chung HR, Kwak T, Kang M, Choi Y. 2017. Development of NQ-A, nutrition quotient for Korean adolescents, to assess dietary quality and food behavior. J. Nutr. Health., 50:142-157 https://doi.org/10.4163/jnh.2017.50.2.142
  15. Kim HY, Koo B. 2017. A study on the relationship among viewing satisfaction, food involvement, and chef's social status of audience in TV cooking programs. J. Tour. Leisure Res., 29(3):421-436
  16. Kim OS. 2016. Effects of watching 'cookbang' program on behavioral motivations. Korean J. Food Cook. Sci., 32(6):773-781 https://doi.org/10.9724/kfcs.2016.32.6.773
  17. Kim SK, Kim J, Kim H, An S, Lim Y, Park H. 2020. Association between food-related media program watching and dietary behaviors in Korean adolescents. Korean Public Health Res., 46(3):31-46
  18. Lee YS, Jo KY, Jung HK, Ahn HS, Kim C. 2017. Nutrition through the life cycle. 4th ed. Gyomoonsa, Paju, Korea, pp 266-299
  19. Milosavljevic D, Mandic ML, Banjari I. 2015. Nutritional knowledge and dietary habits survey in high school population. Coll. Antropol., 39(1):101-107
  20. Moon JS, Lee SY, Nam CM, Choi JM, Choe Bk, Seo JW, Oh K, Jang MJ, Hwang SS, Yoo MH, Kim YT, Lee CG. 2008. 2007 Korean National Growth Charts: review of developmental process and an outlook. Clin. Exp. Pediatr., 51(1):1-25 https://doi.org/10.3345/kjp.2008.51.1.1
  21. Nam HY, Jung B. 2021. A comparative study of the dietary behavior of adults aged 20 and over according to the mukbang viewing time. Korean J. Community Nutr., 26(2):93-102 https://doi.org/10.5720/kjcn.2021.26.2.93
  22. Ngqangashe Y, Backer CJS. 2021. The differential effects of viewing short-form online culinary videos of fruits and vegetables versus sweet snacks on adolescents' appetites. Appetite., 166:105436
  23. Oh MH. 2019. Effects of the use of food-related content on dietary behaviors and dietary self-efficacy of high school students in Seoul and Gyeonggi areas. Master's degree thesis, Sookmyung Women's University, Korea, pp 6
  24. Park SK. 2020a. How the attractiveness and credibility of mukbang youtubers affect consumer attitude toward products. J. OOH Advert. Res., 17(4):77-97 https://doi.org/10.22993/JOA.17.4.202011.77
  25. Park SY. 2020b. A study on factors affecting use motivation and preference in TV food program viewing. J. Korea Contents Assoc., 20(7):534-546
  26. Rounsefell K, Gibson S, McLean S, Blair M, Molenaar A, Brennan L, Truby H, McCaffrey TA. 2020. Social media, body image and food choices in healthy young adults: A mixed methods systematic review. Nutr. Diet., 77(1):19-40 https://doi.org/10.1111/1747-0080.12581
  27. Salam RA, Bhutta ZA. 2015. 2.7 Adolescent nutrition. World Rev. Nutr. Diet., 113: 122-126 https://doi.org/10.1159/000367879
  28. Song HG. 2021. The influence of content attributes of mukbang and provider on satisfaction and behavioral intention. Culin. Sci. Hosp. Res., 27(1):29-41 https://doi.org/10.20878/CSHR.2021.27.1.003
  29. Strand M, Gustafsson SA. 2020. Mukbang and disordered eating: A netnographic analysis of online eating broadcasts. Cult. Med. Psychiatry, 44(4):586-609 https://doi.org/10.1007/s11013-020-09674-6
  30. Yang SF, Kim YB, Han HK. 2019. A comparative study on the cognition of negative effect of consumption of mukbang shows on the daily lives of 20s youths in Korea and China. J. North-east Asian Cult., 1(61):117-139 https://doi.org/10.17949/JNEAC.1.61.201912.007
  31. You SO, Shin GH, Kim SJ. 2021. Does mukbang watching really affect obesity? focusing on the factors related to health and mukbang watching. Korean. J. Journal. Commun. Stud., 65(2):205-240 https://doi.org/10.20879/kjjcs.2021.65.2.006
  32. Yun SW, Kang HJ, Lee HM. 2020. Mukbang and cookbang-watching status and dietary life of university students who are not food and nutrition majors. Nutr. Res. Pract., 14(3):276-285 https://doi.org/10.4162/nrp.2020.14.3.276
  33. Ministry of science and ICT & National information society agency. 2021. 2020 Inteonesiyongsiltaejosa (Report No. NIA VIII-RSE-C-20064). Available from: https://www.nia.or.kr, [acessed 2022.12.09.]