• Korea Science and Art Forum
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• v.30
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.116-136
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• 2004

The objective of this study is to analyze the relationship between offline trust and use of online service focusing on Internet banking. For this purpose, we suggest an extended version of Technology Acceptance Model (TAM) that would explain use or acceptance of infer]nation technology especially in Internet based service areas. In order to connect offline trust with Internet banking use, TAM is extended by adding two variables - technical competence for security services that is one facet of trust on the bank's security technology and security risk that would influence use, perceived usefulness and perceived ease of use. Empirically our model is well proved with low significance level.

• Journal of the Korea Convergence Society
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• v.10 no.1
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• pp.141-148
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• 2019

In this study, the Technology Acceptance Model (TAM) was applied to explore the process of using card news. Card news users are found to be active in searching and selecting appropriate news for themselves, information seeking style and news literacy were established as antecedent variables that can influence card news usage. A survey of 400 university students with experience of using card news was conducted. For statistical analysis, SEM was conducted. The analysis showed that information seeking style significantly affects perceived ease of use (PEU) and that news literacy influences neither PEU nor PU. PEU was found to have a significant effect on PU, and both PEU and PU had a significant effect on recommendation intention.

• The Journal of Society for e-Business Studies
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• v.10 no.3
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• pp.135-157
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• 2005

Based on literature relating to the theory of planned behavior(TPB) and the TAM, this study extends the applicability of the TAM in a mobile banking context, by adding one trust-based construct('perceived credibility') and two resource-based constructs('perceived efficacy' and 'perceived cost') and technical suitability constructs to the model, while paying careful attention to the placing of these constructs in the TAM's existing nomological structure. Data collected from 182 users in Korea were tested against the extended TAM, using the structural equation modeling approach. The results strongly support the extended TAM in predicting users intentions to adopt mobile banking. Several implications for IT/IS acceptance research and mobile banking management practices are discussed.

• Journal of Convergence for Information Technology
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• v.11 no.4
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• pp.35-45
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• 2021

The e-commerce industry using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in the e-commerce industry. This study aims to identify the attachment types of e-commerce users and to demonstrate the relationship between the PPerceived Usefulness, and Perceived Ease of Use by TAM. In order to empirically verify the research model of this study, a survey was conducted on ordinary people with experience using e-commerce and path analysis was conducted by using PLS to analyze its Internal consistency, Confirmatory factor analysis, Discriminant validity and Goodness-of-fit verification. As a result, a significant relationship between Perceived Stability, Perceived Usefulness, and Perceived Ease of Use was identified, could verify the association with the TAM and Acceptance Intention.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.9
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• pp.613-620
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• 2020

The development of mobile Internet services allows more consumers to adopt smartphones as their primary communication device. This study focused on the application of the Technology Acceptance Model (TAM) to determine the willingness of batik and textile craftsmen to use smartphones. The population of this study was batik and textile craftsmen in the Bayat, Klaten, Central Java, Indonesia. A total sample of 243 people had answered 30 questions on the questionnaire with a 5-point Likert scale. The results of data analysis using GSCA software showed that, from eight hypotheses proposed, two hypotheses had not been supported. Technical support was not significant for the ease-of-use. It is because the damage experienced can be easily resolved by a repair shop. The findings reinforce the importance of training during the implementation of new technology. This training can make the users understand how to use new technology. The findings of this study strengthen the theory of TAM. Management support further influences the usefulness. This finding supports the theory of Igbaria technology acceptance. However, social influence did not significant influence the usefulness. This was because this study was conducted when the smartphone was no longer said to be a new technology.

• Journal of Information Technology Services
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• v.7 no.1
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• pp.63-87
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• 2008

This study investigates the effects of individual and group level factors on the use of GSS (Group Support System) and task performance from GSS use. GSS facilitates the group work, so that GSS adoption is not necessarily influenced only by individual perceptions on information systems as TAM insists. Adaptive Structuration. Theory (AST) joins with TAM in our study to explain the adoption and success from GSS use. AST contends that the success of IS is not necessarily the technical fit between tasks and technology, instead the political outcome among user socializations. We found that collected data from 303 individual IT staffs in a national bank. Our results demonstrate that traditional theories on TAM (Technology Acceptance Model) need to be refined, when considering the TTF(task-technology fit). TTF render high influences on PU(perceived usefulness). PEU(perceived ease of use) and FOA(faithfulness on appropriation). And FOA influences highly on our dependent variable. Implications and directions for future research are discussed.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.615-631
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• 2019

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

• Korean Journal of Construction Engineering and Management
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• v.22 no.6
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• pp.3-14
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• 2021

In the Chinese construction industry, the utilization of Building Information Modeling (BIM) aims to increase the total output of the construction industry by solving the problem of inefficient interoperability in the construction industry. In 2011, the Chinese Ministry of Housing and Urban-Rural Development despite the technical advantages of BIM and the government policy, the BIM adoption rate in China is lower than 45%. Meanwhile, as the South Korean construction industry is a step ahead of its Chinese counterpart in introducing and utilizing BIM, it is expected that BIM is more actively utilized and accepted in South Korea than in China. According to a comparative study based on the hype-cycle theory, South Korea is at a more advanced stage of introducing BIM, than in China. This study aimed to suggest how to increase BIM utilization rates in China. To this end, this study comparatively analyzed factors affecting BIM acceptance between China and South Korea. For the comparative analysis of the BIM acceptance factors between China and South Korea, literature reviews on the technology acceptance model (TAM) and BIM acceptance model were carried out, and based on that, the BIM acceptance factors were classified. Other BIM acceptance factors were also added and considered, as they reflected Chinese national characteristics and construction industry. As for the derived BIM acceptance factors, construction project participants, especially actual BIM users in China and South Korea, were targeted for the survey. A t-test using SPSS 22.00 was carried out to identify significant differences in data. Finally, based on the t-test results, this study suggested ways of improving the BIM utilization rate in China. Based on the findings, this study is expected to contribute to activating BIM adoption in the Chinese construction industry and also to set a theoretical foundation for future studies on BIM utilization in the industry.

• Journal of Information Technology Services
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• v.17 no.3
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• pp.139-156
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• 2018

Smart tolling, which improved the drawbacks of the existing high-pass system, was developed and built through the Smart Highway R & D project in 2007. In order to successfully introduce and spread Smart Tolling, it is need to analyze factors that affected by intent to use. This study conducted research based on literature studies and empirical studies, and developed a research model to analyze factors affecting the users' intention of smart tolling system based on technology acceptance model (TAM) and value based acceptance model. The main variables of the research model are service characteristics (convenience, reliability), technical characteristics (flexibility, stability), environmental characteristics (switching cost, effectiveness of policy) and intention to use. To test the hypotheses set in this study, frequency analysis, exploratory factor analysis, and confirmatory factor analysis were performed using the SPSS 22.0 program statistical package and AMOSS 18.0. The convenience and reliability presented by service characteristics did not affect the intention to use of smart tolling service.