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http://dx.doi.org/10.9716/KITS.2018.17.3.139

A Study on the Factors Affecting the Intention to Use of Smart Tolling Service  

Hur, Seong-Il (숭실대학교 대학원 경영학과)
Choi, Jeongil (숭실대학교 경영학부)
Han, Kyeong-Seok (숭실대학교 경영학부)
Publication Information
Journal of Information Technology Services / v.17, no.3, 2018 , pp. 139-156 More about this Journal
Abstract
Smart tolling, which improved the drawbacks of the existing high-pass system, was developed and built through the Smart Highway R & D project in 2007. In order to successfully introduce and spread Smart Tolling, it is need to analyze factors that affected by intent to use. This study conducted research based on literature studies and empirical studies, and developed a research model to analyze factors affecting the users' intention of smart tolling system based on technology acceptance model (TAM) and value based acceptance model. The main variables of the research model are service characteristics (convenience, reliability), technical characteristics (flexibility, stability), environmental characteristics (switching cost, effectiveness of policy) and intention to use. To test the hypotheses set in this study, frequency analysis, exploratory factor analysis, and confirmatory factor analysis were performed using the SPSS 22.0 program statistical package and AMOSS 18.0. The convenience and reliability presented by service characteristics did not affect the intention to use of smart tolling service.
Keywords
Hi-Pass; Intelligent Transport System; Intention to Use; Smart Tolling; TAM; VAM;
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