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http://dx.doi.org/10.22156/CS4SMB.2021.11.04.035

The Type of Attachment of e-commerce Users Impact on the Intention to Accept Technology  

Choi, Jun-seok (Division of Big Data & Content Convergence, Namseoul University)
Kim, Seong-jun (Division of Big Data & Content Convergence, Namseoul University)
Kwon, Do-Soon (Division of Liberal Arts, Chungwoon University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.4, 2021 , pp. 35-45 More about this Journal
Abstract
The e-commerce industry using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in the e-commerce industry. This study aims to identify the attachment types of e-commerce users and to demonstrate the relationship between the PPerceived Usefulness, and Perceived Ease of Use by TAM. In order to empirically verify the research model of this study, a survey was conducted on ordinary people with experience using e-commerce and path analysis was conducted by using PLS to analyze its Internal consistency, Confirmatory factor analysis, Discriminant validity and Goodness-of-fit verification. As a result, a significant relationship between Perceived Stability, Perceived Usefulness, and Perceived Ease of Use was identified, could verify the association with the TAM and Acceptance Intention.
Keywords
Electronic Commerce; e-commerce; Attachment; Technical Acceptance Intention; Technical Acceptance Model;
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