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http://dx.doi.org/10.15207/JKCS.2019.10.1.141

The effect of information seeking style and news literacy of card news users on recommendation intention: Focused on Technology Acceptance Model (TAM)  

Choi, Myung-Il (Department of Advertising & Public Relations, Namseoul University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.1, 2019 , pp. 141-148 More about this Journal
Abstract
In this study, the Technology Acceptance Model (TAM) was applied to explore the process of using card news. Card news users are found to be active in searching and selecting appropriate news for themselves, information seeking style and news literacy were established as antecedent variables that can influence card news usage. A survey of 400 university students with experience of using card news was conducted. For statistical analysis, SEM was conducted. The analysis showed that information seeking style significantly affects perceived ease of use (PEU) and that news literacy influences neither PEU nor PU. PEU was found to have a significant effect on PU, and both PEU and PU had a significant effect on recommendation intention.
Keywords
Card News; Information Seeking Style; News Literacy; Technical Acceptance Model (TAM); Recommendation Intention;
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Times Cited By KSCI : 2  (Citation Analysis)
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