• Journal of the Korean Society of Food Culture
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• v.37 no.4
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• pp.279-284
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• 2022

The purpose of this study is to analyze information about dietary information presented in the television broadcast media in order to determine the optimal communication method that will provide desirable information to the general public. To that end, stakeholders were recruited and trained before and during the study. Three airwaves broadcasters and four comprehensive programming channels were monitored for Three months. The results are as follows. In total 172 food and nutrition programs are reported on. As information from the monitored programs was investigated, results showed a frequency of 136 separate informative programs (79.1%) and 36 entertainment programs (20.9%). Second, the broadcasters included are KBS, MBC, SBS, while the channels are TV Chosun, JTBC, Channel A, and MBN. Third, 109 reports (63.3%) were about ingredients & cuisine, followed by 63 reports (36.7%) on health and diet. This research provides transitional knowledge regarding the correlation between dietary information and the media. Moreover, this research contributes to advocating public health by enhancing the quality from broadcast media about dietary information.

• Journal of Communication Design
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• v.57
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• pp.44-53
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• 2016

Expected consumer's consumption propensity affected by advertisement using media facade and how this advertisement can affect consumer response and advertising effectiveness will be examined practically. This research showed TV advertisement and media facade advertisement to each participants of research in order to evaluate consumer response and effectiveness of media facade advertisement and took a survey. Research result, positive response was observed that consumer who were exposed of media facade advertisement showed more positive cognition/emotional response than TV advertisement. And effectiveness of media facade is more than standard. However, product attitude was not statistically positive. Therefore, it can be said that media facade advertisement does not affect positively on product attitude, but it is effective on purchase intention. Next, consumer who is exposed of media facade advertisement showed little low correlation on cognition response and product attitude, but showed positive correlation on cognition response, purchase intention, emotional response and product attitude. Accordingly, more positive consumer's cognition and emotional response is, the higher advertisement effect can be observed. Last, positive result were not presented in consumer's consumption propensity in regards to rational/emotional response. This means that it is invalid to state that consumer response differs for consumer propensity. Through result of experiment, a statement that media facade is a new media that has various possibility as advertisement mediator had been proved. Especially, as it shows that positive effect exists regardless of consumer's consumption propensity, use of media facade as marketing means is reasonable for firm in order to increase satisfaction of consumer and brand value.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.271-276
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• 2004

디지털방송이 시작되면서 고품질의 A/V(비디오/오디오)프로그램과 다양한 멀티미디어 컨텐츠를 제공하는 데이터방송을 처리하기 위한 수신 장치의 비중이 커지고 있다 이와 관련하여 데이터방송 환경에서 새로운 기술과 서비스가 등장할 때마다 이를 수용할 수 있는 소프트웨어를 탑재한 새로운 수신 장치가 필요하다. 일반적으로 한번 가정 내에 보급된 디지털 수신 장치의 소프트웨어 업그레이드가 용이하지 않기 때문에, 방송을 통해 이를 실현한다. 본 논문은 TV 셋탑박스 (STB) 내에 상주하는 middleware native application software 를 방송으로 다운받아 수정하는 기능을 지닌 STB 의 구현에 대해서 기술한다. 소프트웨어 업데이트 시스템은 소프트웨어를 포함하는 데이터 카루셀 스트림을 다운받아 파싱하는 다운로더, 추출된 소프트웨어를 설치하는 업데이트 로더, 그리고 예치상황이 발생하면 셋탑박스가 새로 부팅될 때, 로그 파일을 이용하여 소프트웨어를 옛날 상태의 회복시켜주는 리커버러 (recoverer)로 구성되어 있다. 다운로더는 지상파 디지털 방송 규격인 ATSC 규약에 맞게 구현하고, ATSC용 STB환경에서 테스트하고 있다.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.493-500
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• 2023

The current research has investigated the effect of school-aged children's TV viewing on their creativity, and examined the moderating effect of book reading in the relationship between children's TV viewing and creativity. Using data from the 10th (2017) Panel Study on Korean Children, the relationship between 9-year-old children's TV viewing, book reading, and performance on Korean Figural Creativity Test for Elementary school Student (K-FCTES) was examined. There was a significant negative correlation between children's TV viewing and creativity, and a positive correlation between children's book reading and creativity. In addition, children's TV viewing had a significant negative effect on their creativity, and children's book reading moderated this relationship. This study has its significance in that it identifies the negative effects of media exposure that needs be considered for creativity development of today's children, who are growing as digital native from birth, and it shows the importance of book reading as a factor that can control the negative effects of TV exposure.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.6
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• pp.1209-1216
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• 2012

Smart TV is approaching as a new media service to integrate the broadcasting and the internet according to the technology evaluation of convergence to broadcasting, telecommunication, and computing. Therefore, This paper proposes the next generation smart TV(Smart TV 2.0) technology based on CPNT which supports those services such as the broadcasting, telecommunication, a convergence of broadcasting & communication, and computer service through multi-screen. Also, this paper describes the concept and details of the related technologies.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2012.11a
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• pp.233-236
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• 2012

스마트TV 관련 사업자들은 적어도 당분간은 스마트TV 보급 및 확산을 위해 스마트TV 기능의 탑재율을 높이고 콘텐츠를 마련하는 등 다각도의 노력을 지속할 것으로 보인다. 이용자들은 스마트TV 기능에 대한 기대를 가진 사람뿐만 아니라 단순히 고사양의 TV로 교체하려는 구매자까지 스마트TV를 구매할 확률이 높아지므로 스마트TV의 확산은 당분간은 지속될 것으로 보인다. 스마트TV에 대한 수용도 조사 결과, 스마트TV를 이용해보지 않은 이용자들은 스마트TV 2.0의 가치를 이해하지 못하여 수용도가 낮게 나타났으나 스마트TV 1.0을 경험해본 소비자들은 이미 고도화될때로 고도화된 스마트폰에서의 편리한 경험과 비교하여 스마트TV가 아직은 불편하고 볼꺼리도 부족한 상태라는 것을 바로 인지하게 되므로 스마트TV 2.0에 대한 수용도가 훨씬 높게 나타났다. 따라서 스마트TV 서비스와 산업의 지속적인 성장 발전을 위해서는 이용자들의 기대수준에 맞는 스마트TV로 조속히 진화 발전할 수 있도록 준비해야 할 것이다.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1154-1164
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• 2010

As an useful application in broadcasting services, the targeting service has been mainly studied to improve the service satisfaction and user usage in various media service environments based on user profile, preferences, and usage history. Targeting service is expanding its domain from broadcasting contents to interstitial contents and from fixed TV devices to mobile devices. Service data also include advertisement data, coupon, and information about media contents as well as simple broadcasting data. In this paper, the targeting data service is designed and implemented on articles, advertisement and broadcasting information on the basis of the user information. To adapt this to web-based media contents, information on user profile, preferences, and usage history is newly defined on the basis of the user metadata developed in TV-Anytime Forum and the user information defined in OpenSocial. The targeting data service is implemented to generate user preferences information and usage history pattern based on the similarity among user preference, contents information, and usage history. Based on performance evaluation, we prove that the proposed targeting data service is effectively applicable to web-based media contents as well as broadcasting service.

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.60-71
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• 2014

Images of TV that crossed the reality & the virtual reality have been discussed for a long time, Then, With what feature can TV make messages of the reality & the virtual reality maintain to achieve such a target, and in which situation will the feature be exposed? One who answered first about these questions is a German critic, G$\ddot{u}$nter Anders. Anders called the reality confused with the reality and the confused world of the virtual reality Phantom, and thought human beings would live in the reproduced world created by media machine in the long run as a world that the Phantom created would be gloomy and confusing. The media, themselves, become images, and an image creates another image. Through this process, human beings became unaware of which image the reality was indeed. As TV often created these situations, we have been already seduced into the deep Phantom world before discussing right or wrong of the situation. Of course, the media reality & the reality can't be strictly distinguished. Because the means that help to form judgement of viewers is the media. The subject of practical judgement is the media reality not human beings.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.98-110
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• 2008

Local cable channels has been contributing to settlement of grass root democracy and local business facilitation in decentralization era compared to other broadcasting media, and duly performs its role as local-tied media and produces local closeness type programs. But this is the time of need for change of perception by the producers, business entrepreneurs and relevant organizations on various production environment following process of conversion to digital cable TV. For successful settlement of local digital cable channels, this study has forecasted change on broadcasting production and organization following conversion of digital cable TV through the in-depth interview with people who produce and organize actual programs, and factors that interfere with digital cable TV conversion. Furthermore, the study learned plans to establish role and function of local cable channel as new close media to realize local value.