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Targeting Data Service for Web-Based Media Contents  

Park, Sung-Joo (KETI 디지털미디어연구센터)
Chung, Kwang-Sue (광운대학교 전자통신공학과)
Publication Information
Journal of KIISE:Computing Practices and Letters / v.16, no.12, 2010 , pp. 1154-1164 More about this Journal
Abstract
As an useful application in broadcasting services, the targeting service has been mainly studied to improve the service satisfaction and user usage in various media service environments based on user profile, preferences, and usage history. Targeting service is expanding its domain from broadcasting contents to interstitial contents and from fixed TV devices to mobile devices. Service data also include advertisement data, coupon, and information about media contents as well as simple broadcasting data. In this paper, the targeting data service is designed and implemented on articles, advertisement and broadcasting information on the basis of the user information. To adapt this to web-based media contents, information on user profile, preferences, and usage history is newly defined on the basis of the user metadata developed in TV-Anytime Forum and the user information defined in OpenSocial. The targeting data service is implemented to generate user preferences information and usage history pattern based on the similarity among user preference, contents information, and usage history. Based on performance evaluation, we prove that the proposed targeting data service is effectively applicable to web-based media contents as well as broadcasting service.
Keywords
Targeting data service; User preference; User profile; Personalized service; TV-Anytime; OpenSocial;
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