• Title/Summary/Keyword: TAM model

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Influence of uplift on liquid storage tanks during earthquakes

  • Ormeno, Miguel;Larkin, Tam;Chouw, Nawawi
    • Coupled systems mechanics
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    • v.1 no.4
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    • pp.311-324
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    • 2012
  • Previous investigations have demonstrated that strong earthquakes can cause severe damage or collapse to storage tanks. Theoretical studies by other researchers have shown that allowing the tank to uplift generally reduces the base shear and the base moment. This paper provides the necessary experimental confirmation of some of the numerical finding by other researchers. This paper reports on a series of experiments of a model tank containing water using a shake table. A comparison of the seismic behaviour of a fixed base system (tank with anchorage) and a system free to uplift (tank without anchorage) is considered. The six ground motions are scaled to the design spectrum provided by New Zealand Standard 1170.5 (2004) and a range of aspect ratios (height/radius) is considered. Measurements were made of the impulsive acceleration, the horizontal displacement of the top of the tank and uplift of the base plate. A preliminary comparison between the experimental results and the recommendations provided by the liquid storage tank design recommendations of the New Zealand Society for Earthquake Engineering is included. The measurement of anchorage forces required to avoid uplift under varying conditions will be discussed.

Relation Between Employees and Customers Affects to the Positive Word of Mouth Through Customer Satisfaction

  • NGUYEN, Minh Ha;TRAN, Ba Thinh;HUYNH, Luong Tam
    • Journal of Distribution Science
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    • v.17 no.6
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    • pp.65-75
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    • 2019
  • Purpose - Vietnamese customers have a crowd psychology when choosing and buying cars, they believe the advice and comments of those who have used the product. This paper aims to explore how factors in the relation between employees and customers affect to the customer's positive word of mouth (WOM) through customer satisfaction. Research design, data, and methodology - A survey was conducted with 250 customers. This research focus on six factors: (1) familiarity, (2) care, (3) personal connection, (4) employee competence, (5) customer satisfaction, (6) positive WOM. By using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM), this research determined the impact of relation between eployees and customers to the customer satisfaction in order to have the positive WOM to another customers. Results - This result shows that 3 factors: care, personal connection and service quality, have positive effects to customer satisfaction. Moreover, the similar relationship is found between customer satisfaction and positive WOM. The familiarity is not significant in this research. Conclusions - The research results indicate that positive WOM has an important impact of market development for automobile business enterprises in Vietnam. Therefore, administrators should have appropriate strategies to encourage positive WOM to customers.

Chinese Female Consumers' Intention to Use Mobile Payment Services

  • Zhang, Zhi;Choi, Ji-Eun;Kim, Moon-Seop
    • Journal of Distribution Science
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    • v.16 no.10
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    • pp.23-30
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    • 2018
  • Purpose - This study intended to investigate ways to influence on the Chinese female consumers' use of mobile payment services. For this purpose, this research investigated the relationships among security and compatibility of the mobile payment service, perceived usefulness and perceived ease of use, psychological benefit, and intention to use mobile payment. Research design, data, and methodology - This research developed a structural equation model in which the usefulness, the ease of use, and the psychological benefit are predictors and the intention to use is a dependent variable. Data were collected from China female in Jiangsu and Shandong province. Results - Empirical results showed that the security and the compatibility had a positive influence on the usefulness and the ease of use. The usefulness and the ease of use influenced on the psychological benefit respectively and the psychological benefit had a positive influence on the intention to use. Conclusions - This research contributed to the mobile payment service literature by showing how Chinese women consumers adopt the mobile payment service based on TAM. Moreover, current study introduced the security and the compatibility as antecedents of the usefulness and the ease of use and revealed the mediating role of psychological benefit. Managerially, theses results suggested retailing companies ways to influence on the Chinese female consumers' use of mobile payment services.

A Neural Network Approach to Compare Predictive Value of Accounting Versus Market Data (신경망 접근법을 이용한 회계자료와 시장자료의 미래예측력 비교)

  • Kim, Choong-Nyoung;Jun, Sang-gyung;Kinsun Tam
    • Journal of Intelligence and Information Systems
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    • v.10 no.1
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    • pp.77-91
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    • 2004
  • This research compares the use of accounting data versus market data in the prediction of bankruptcy. Comparison is made through neural networks so that prediction accuracy is model-independent. Results of this study indicate that both market and accounting data provide useful information on corporate bankruptcies. Interestingly, using market and accounting information together can achieve substantial gain in prediction accuracy.

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A study on the Effect of Participatory Motives and Social Influence in Online Community on Commitment (온라인 커뮤니티에서 개인의 참여 동기와 사회적 영향 요인이 몰입에 미치는 영향)

  • Lee Moon-Bong;Kim Eun-Jung
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.191-214
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    • 2005
  • The interests and impacts on the phenomena online are increasing, due to the development of the Internet. Above all, the importance of the online community, which is similar to the community in reality and has a feature being easily committed is on the rise. Firms are transformed into a relationship for successful e-business in line with the online community utilization, as the digitalization society develops. Hereby, this study was intended to empirically analyze the impacts of individual participatory motives (perceived usefulness, perceived. ease of use and perceived playfulness) in the online community and social influences (subjective norm, visibility and image) on the user's attitudinal and behavioral commitment. In the empirical study of this study, a questionnaire survey was conducted targeting individuals who participated in the online community, and the related data was collected through on/offline. Finally, 280 samples were used in the analysis. The results of the major hypotheses test using the covariate structural model analysis are as follows: First, there are differences in the impacts of individual participatory motives in the online community and social influence factors on the commitment. The individual participatory motives in the online community influence the behavioral commitment positively, but the social influence factors are not significant. Second, the attitudinal commitment in the online community shows a mediate effect on the behavioral commitment in the subjective norms and image variables excluding visibility. Third, the relationship between the attitudinal commitment and behavioral commitment is significant.

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Influence of LTE Characteristic and Personal Innovativeness on LTE Smart Phone Acceptance (LTE 특성과 개인의 혁신성이 LTE 스마트폰 수용에 미치는 영향)

  • Gu, Seung-Hwan;Kim, Dong-Woo;Park, Chang-Mook;Kim, Kwang-Ho
    • Journal of Digital Contents Society
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    • v.14 no.3
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    • pp.291-301
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    • 2013
  • This study is to derive the factors that influence the acceptance of LTE smart phones. Using an extended technology acceptance model to look at the factors affecting the acceptance LTE smart phone. Variables and the LTE features on the personal characteristics variables were chosen based on the study. This study was done through a survey. Surveyed LTE smart phone's primary audience, taking into account the age of 20 were analyzed mainly. LTE smart phone's acceptance factors affecting individual innovation, speed, price factors. When formulating marketing strategies in the future, based on the results of this study, elements that can stimulate innovation and speed, not just an individual's stability, if we estimate that we can derive a more meaningful and effective marketing results.

Examining Customers' Continuance Intentions towards E-wallet Usage: The Emergence of Mobile Payment Acceptance in Vietnam

  • PHUONG, Nguyen Ngoc Duy;LUAN, Ly Thien;DONG, Vu Van;KHANH, Nguyen Le Nhat
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.505-516
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    • 2020
  • The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

A Study of Factors Affecting Continuous Intention of Social Network Games : Focusing on Smart Device Users (소셜 네트워크 게임의 지속사용의도에 영향을 미치는 요인에 관한 연구 : 스마트 기기 사용자를 중심으로)

  • Kim, Jeongwook;Jang, Choulho
    • Journal of Information Technology Services
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    • v.13 no.3
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    • pp.235-255
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    • 2014
  • Social Network Service (SNS) with emergence of Web 2.0 have been developed rapidly. Unlike other games, social network game is based on the relationship with smart devices and studied for user-centered behavior as a potential factor derived from the Technical Acceptance Model (TAM). This research is conducted for finding out influencing factors on continuous intention for smart device users. Therefore, the independent variables consist of subjective norm, mobility, playfulness, self-efficacy, and ease of use. The intermediate variables also compose of flow, and user satisfaction and the dependent variables as continuous intention. The result of study shows the following: First, subjective norm, playfulness, self-efficacy and ease of use except mobility have the positive effect on user flow. Second, subjective norm, mobility, playfulness and ease of use except self-efficacy have significantly the positive effect on user satisfaction. Finally, user flow has significantly the positive effect on user satisfaction and continuance intention and a factor of user satisfaction have significantly the positive effect on continuance intention.

A Study on the Factors Affecting the Usage of Internet Banking considering mediating role of customer's attitude and service types (인터넷 뱅킹의 이용에 영향을 미치는 요인 연구 : 소비자 태도의 매개적 역할과 서비스 이용 유형을 중심으로)

  • Jun, Byoung Ho;Han, Pil Koo;Kang, Byung Goo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.4
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    • pp.279-295
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    • 2010
  • Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

Preceding Factors in the Effect of QR Code Characteristics on Consumer's Purchasing Intention for Mobile Marketing in Fashion Business (패션비즈니스 모바일 마케팅의 QR Code 속성이 소비자 구매의도에 영향을 미치는 선행변수연구)

  • Shin, Sangmoo;Lee, Eunjung
    • Journal of Fashion Business
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    • v.18 no.2
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    • pp.80-94
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    • 2014
  • The utilization of QR code for mobile marketing in fashion business has been receiving growing attention with the increasing smart phone users and wireless internet environment. The purpose of this study was to investigate the effects of utilizing QR code for mobile marketing on consumer's purchasing intention based upon TAM model. This research was conducted by questionnaire method, in which the questionnaire was distributed to the consumers in Seoul. Among the questionnaire returned from the consumers, 196 were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS15.0. The results of this study were as follows: There was a significant effect of QR code characteristics such as usability, mobility, aesthetics of design on perceived ease of use. The factors of individuality, interactivity, and aesthetics of design significantly affected on the perceived usefulness of QR code. The ease of use and usefulness significantly affected the consumers' enjoyment which positively affected on purchasing intention.