Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
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A Study on the Factors Affecting the Usage of Internet Banking considering mediating role of customer's attitude and service types

인터넷 뱅킹의 이용에 영향을 미치는 요인 연구 : 소비자 태도의 매개적 역할과 서비스 이용 유형을 중심으로

  • 전병호 (서울여자대학교 교양대학) ;
  • 한필구 (한국관세무역개발원 AEO 지원센터) ;
  • 강병구 (고려대학교 경상대학 경영학부)
  • Received : 2010.10.25
  • Accepted : 2010.11.25
  • Published : 2010.12.30
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Abstract

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

Keywords

Acknowledgement

Supported by : 서울여자대학교

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