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http://dx.doi.org/10.17662/ksdim.2010.6.4.279

A Study on the Factors Affecting the Usage of Internet Banking considering mediating role of customer's attitude and service types  

Jun, Byoung Ho (서울여자대학교 교양대학)
Han, Pil Koo (한국관세무역개발원 AEO 지원센터)
Kang, Byung Goo (고려대학교 경상대학 경영학부)
Publication Information
Journal of Korea Society of Digital Industry and Information Management / v.6, no.4, 2010 , pp. 279-295 More about this Journal
Abstract
Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.
Keywords
Internet Banking; Customer's Attitude; TAM(Technology Acceptance Model);
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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