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http://dx.doi.org/10.9716/KITS.2014.13.3.235

A Study of Factors Affecting Continuous Intention of Social Network Games : Focusing on Smart Device Users  

Kim, Jeongwook (세종대학교 경영학과)
Jang, Choulho (세종대학교 경영학과 경영정보전공)
Publication Information
Journal of Information Technology Services / v.13, no.3, 2014 , pp. 235-255 More about this Journal
Abstract
Social Network Service (SNS) with emergence of Web 2.0 have been developed rapidly. Unlike other games, social network game is based on the relationship with smart devices and studied for user-centered behavior as a potential factor derived from the Technical Acceptance Model (TAM). This research is conducted for finding out influencing factors on continuous intention for smart device users. Therefore, the independent variables consist of subjective norm, mobility, playfulness, self-efficacy, and ease of use. The intermediate variables also compose of flow, and user satisfaction and the dependent variables as continuous intention. The result of study shows the following: First, subjective norm, playfulness, self-efficacy and ease of use except mobility have the positive effect on user flow. Second, subjective norm, mobility, playfulness and ease of use except self-efficacy have significantly the positive effect on user satisfaction. Finally, user flow has significantly the positive effect on user satisfaction and continuance intention and a factor of user satisfaction have significantly the positive effect on continuance intention.
Keywords
Social Network Game; Subjective Norm; Mobility; Playfulness; Self-Efficacy; Ease of Use; Flow; Satisfaction; Continuance Intention;
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Times Cited By KSCI : 8  (Citation Analysis)
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