• Title/Summary/Keyword: Sustainable Competitive Advantage

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A Research of Passengers' Perception on Benefit to Repurchase Intention through Price Reliability: Focusing on Comparing National Carrier and Foreign Carrier between Incheon-Dubai Air Route (항공여객이 인식하는 편익이 가격신뢰를 매개로 재구매 의도에 미치는 영향 : 인천-두바이 구간 국적항공사와 외국항공사 비교를 중심으로)

  • Lee, Gun-Young;Kim, Soo-Jung;Jang, Ji-Seung
    • Journal of Advanced Navigation Technology
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    • v.24 no.3
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    • pp.173-183
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    • 2020
  • This research focused on such a passenger sample that used to fly between Incheon int'l airport(ICN) and Dubai int'l airport(DXB) using either a national carrier or gulf carriers because the route between ICN and DXB is one of the international air routes with the toughest competition under the global pressure of open air transport market. Based on the results from the empirical research, this paper proposed a competitive advantage which a national carrier must have to cope with global competition under the open sky policies and implications for sustainable strategies of them. National carrier passengers perceived product benefits had a significant positive effect on price reliability in spite of lower price competitiveness. Following the empirical analysis results, it was proven a national carrier should try to improve product benefit sought by passengers to maintain sustainable competitive advantage in the market against foreign airlines.

A Study on Critical Success Factor Analysis and its Usage : An Aplication Study to the Steel Industry in Korea (주요성과요인분석과 그 활용방안에 관한 연구 :한국 철강산업에의 적용사례)

  • 문태수;신영종
    • Korean Management Science Review
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    • v.8 no.1
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    • pp.13-25
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    • 1991
  • Over the past few years, there has been a growing interest in using information technology for competitive advantage. A sustainable advantage is the key to the survival and growth of a firm. The successful implementation of information technology is dependent on efficient information systems planning. But the correct and complete information, requirements for effective information systems planning are frequently very difficult to obtain. In this paper the Critical Success Factors(CSF) method was employed as a means of managerial information requirements analysis for information systems planning in Korea's steel industry. CSFs are one of the few areas of activity that must go well to ensure the success of an organization. This paper addresses the concept and hierarchy of CSF analysis as a methodology in identifying corporate information needs and concludes with the use and benefit of results of CSF analysis.

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Sustainable Development -An Application to Apparel Supply Chain Management- (지속 가능한 발전(Sustainable Development) -의류 공급 사슬에로의 적용-)

  • Kang Ji-Hye;Jin Byoung-Ho
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.6 s.154
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    • pp.829-839
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    • 2006
  • Sustainable development is generally defined as an approach that 'meets the needs of the present without compromising the ability of future generations to meet their own needs' (World Commission on Environment and Development: WCED, 1987, p. 43). The sustainable development is a holistic concept that encompasses three aspects: environmental protection, economic development, and social contribution. From the sustainable development perspective, environmental management must consider contributions to other economic and social aspects. In this sense, it differs from narrowed environmental management which focuses on only environmental impacts, and a well-being concept in Korea that mainly appeals to health. Recently, leading apparel firms, such as Nike, Otto, and Marks & Spencer, are increasingly adopting the environmental management to achieve the future competitive advantage. The environmental management can be achieved through integrated supply chain management. Despite of flowing importance of environmental supply chain management in practice, academic attention to this area has been seriously lacking. This study regards the environmental management by the sustainable development perspective as a solution for Korean apparel firms to solve their current sluggish growth. The purpose of this study was to provide Korean apparel firms with guidelines toward the environmental management based on extensive literature reviews and case studies. The paper started with two important research frameworks, the sustainable development and the environmental supply chain. Within the frameworks, the leading cases of the environmental management of Korean and foreign apparel firms were analyzed. Both macroscopic and microscopic applications of the environmental supply chain management for Korean apparel firms were suggested based on the analyses.

Effects of Entrepreneur Characteristics and Software Innovativeness on Performance of Software Company: The Moderating Effects of Institutional Pressure (기업가 특성이 소프트웨어 혁신성 및 기업성과에 미치는 영향과 제도적 압력의 조절효과)

  • Choi, Moonjong;Lee, Dongman
    • The Journal of Information Systems
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    • v.22 no.4
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    • pp.23-48
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    • 2013
  • This study shows that a sustainable competitive advantage and entrepreneurial characteristics are necessary for a software company to achieve competitive innovation and growth. This study investigates various software company characteristics and the effects of various company factors as its main research objectives. The data used in this research model were collected from software companies in South Korea. A total of 211 questionnaires were collected over a period of two months in 2013. EXCEL, AMOS, and SPSS were used to derive the study results. The hypothesis testing results of this study are as follows. First, a software company's entrepreneurial innovativeness and risk-taking behaviors have a positive influence on software innovativeness. A greater sense of innovativeness and entrepreneurial orientation leads to a higher propensity to take risks in software development. Second, the characteristics of software innovativeness, and flexibility have a significant influence on software company performance. Innovation during the initial periods of software usage can create a high demand for improvements and new features, requiring a flexible software design. Finally, this study analyzes the software features of entrepreneurial characteristics and the influence of institutional factors on the characteristics of individual innovativeness and software development. Entrepreneurial characteristics can affect governmental or institutional support, policies, and legal frameworks to promote the role of software innovativeness. The results of this study imply that software companies can adopt an entrepreneurial approach to promote technology development and product development for achieving a competitive advantage in the industry. This study also analyzes the environmental factors that affect the software industry and their implications for policy makers.

Evolving Internet Information & Technology as Enablers for Creating Shared Values

  • Song, In Kuk;Chun, Junchul
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.1
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    • pp.309-317
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    • 2015
  • Recently many companies began to realize their visions for the sustainable growth with the advent of CSV(Creating Shared Values). Michael E. Porter, a Harvard Professor, claims that placing social value creation at the core of business strategy has the potential to uncover big opportunities for individual companies and that shared value can play a significant role in increasing competitive advantages while fostering social prosperity. In consequence, the various researches have illustrated how to get the opportunity for competitive advantages from building a social value proposition into corporate strategy, and considerable studies have been promoted heavily from the managerial perspective. However, due to the lack of capability converging information technology with business strategy, any research effort to identify technological or Internet-related issues and to link the issues to CSV does not exist. With Korean being a Internet leading country, the demands of researches analyzing core technology, information, and service utilizing Internet are rapidly growing. The study aims to find out Internet-related enablers for CSV. This paper describes the concepts and features of CSV, identifies emerging Internet-related issues toward the opportunity for competitive advantage, and then depicts the rigorous research endeavors in the areas of Internet information, technology, and services. As a result, 11 papers presented and selected as the outstanding papers at APIC-IST 2014 handle the issues to be brought together, which include: Wireless and Sensor Network, Image Processing and HCI, Big Data and Business Intelligence, Security & Privacy in Internet, SNS & Communication, Smart-Learning and e-Learning, and Internet Business Strategy. The study finally recommends indispensible terms for substantially vitalizing CSV.

New Distribution Strategies of Korean SMEs in Post COVID-19 Pandemic Era: Focusing on the Innovation of Official Distribution Channels

  • Lee, Min-Jae;Jung, Jin-Sup
    • Journal of Korea Trade
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    • v.25 no.3
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    • pp.153-168
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    • 2021
  • Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

The Effects of Authentic Leadership on Service-Oriented Organizational Citizenship Behaviors: The Role of Goal Commitment as a Mediator - A Case of Five Star Deluxe Hotel Employees -

  • Kwon, Yong-Joo;Kim, Ji-Eun
    • Culinary science and hospitality research
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    • v.22 no.6
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    • pp.33-51
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    • 2016
  • The hotel industry needs to make the competitive advantage difficult to be imitated in order to remain sustainable in competitive business circumstances. Front-line employees' service-oriented citizenship behaviors(OCBs) can be such a strength from the perspective of organizational system. With an aim of investigating the antecedents of the hotel front-line employees' service-oriented OCBs, this study proposed a theoretical framework linking authentic leadership to service-oriented OCBs with goal commitment as a mediator. A total of 260 cases without missing values have been used for the final analysis and structural equation modeling (SEM) is employed using the SPSS and AMOS 7. It was first found that self-awareness and relational transparency of authentic leadership made a significant impact on their goal commitment while balanced processing and moral perspective failed to influence them. Second. goal commitment influenced all sub-factors of service-oriented OCBs. Third, moral perspective and relational transparency of authentic leadership significantly influenced service-oriented OCBs while self-awareness and relational transparency failed to make it. Finally, goal commitment significantly makes an intervening effect for the relationship between self-awareness & service-oriented OCBs and relational transparency & service-oriented OCBs but failed to intervene the other relationships. The results provide theoretical and practical implications regarding directions of leadership styles and HR management in the hotel industry and suggestions for the further extended studies.

Developing English Reading Program Model for Strengthening Public Library Brand (공공도서관 브랜드 강화를 위한 영어장서 독서프로그램 모형 개발 연구)

  • Oh, Kyung-Mook
    • Journal of the Korean Society for information Management
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    • v.28 no.4
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    • pp.221-242
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    • 2011
  • The changes of university entrance system which is affecting public library management and services, and current situation of private education market were analyzed for this study. It was revealed that we have several competitive forces that determine library service justification in Korean service environment(market) which has not experienced in the developed countries. The elements of private education may drive competition in the book reading service industry. Such elements effectuate serious problems and discourage library service marketing to the user. For a sustainable competitive advantage, English language collection and reading program model was developed for library marketing strategies(as applying leverage).

Customer Equity Drivers and CLV of the Department Stores in Seoul

  • Kim, Hyun-Sook;Min, Ji-Young;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • v.10 no.2
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    • pp.73-88
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    • 2010
  • Study aims to identify customer equity drivers and their relative importance, to represent customer lifetime value (CLV) distribution, and to investigate the effect of customer equity drivers and demographics on CLV when shopping apparels at the four big department stores in Seoul. Recently, Korean department stores marked significant decrease in sales volume and it calls for more focus on customer orientation. Customer equity is a managerial concept which considers customers as a valuable asset for business success. Sustainable competitive advantage is attainable when customer equity drivers and CLV are measured, managed and enhanced. results identified four dimensions of customer equity drivers such as 'retail brand equity: 'relationship equity', 'retail service equity', and 'price value equity'. Among them, 'relationship equity' was proved to be the most influencing factor on the customer's store patronage intention. The CLV distribution represented unique characteristics of each department store. The level of CLV depended on such demographics as age and income. Marital status influenced the relationship between perceived customer equity drivers and CLV. It also analyzed competitive structure of the four big department stores in Seoul and offered managerial suggestions. This study provided conceptual framework for the future study of customer equity related to apparel shopping at the department stores as well as managerial implications.

Does the Understanding of Core Competencies Matter to IT Outsourcing Performance? (기업의 핵심역량이 IT 아웃소싱 성과에 직접적인 관련이 있을 것인가?)

  • Kim, Young-Jin;Nam, Ki-Chan;Koo, Chul-Mo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.3
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    • pp.97-114
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    • 2007
  • IT outsourcing providers has been expanded from a single functional system to the entire IT service to gain sustainable competitiveness. This new trend of IT outsourcing need outsourcing management capability based on a firm's core capacity. Hiring external IT service providers to manage part or all of its information-related services helps a firm focus on its core business and provides better services to its clients, thus obtaining sustainable competitive advantage. This research investigates the major factors that determine the level of a particular firm's success at IT outsourcing. Based on process innovation and core-competency theories, we identify three significant components of a firm's IT outsourcing management method (ITOMM): level of core-competency-based management, maturity of outsourced tasks, and maturity of outsourcing management. Comprehensive data collection was conducted through an outsourcing association. The survey data were analyzed using a structural analysis method. Maturity of outsourced tasks and maturity of outsourcing management were found to affect project performance directly, while level of core-competency-based management only indirectly impacted project performance through its positive impact on the other two ITOMM components.