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http://dx.doi.org/10.12673/jant.2020.24.3.173

A Research of Passengers' Perception on Benefit to Repurchase Intention through Price Reliability: Focusing on Comparing National Carrier and Foreign Carrier between Incheon-Dubai Air Route  

Lee, Gun-Young (Department of Flight Operation, Korea National University of Transportation)
Kim, Soo-Jung (Department of Transportation Policy & System, Korea National University of Transportation)
Jang, Ji-Seung (Incheon Passenger Traffic Service, Korean Air)
Publication Information
Journal of Advanced Navigation Technology / v.24, no.3, 2020 , pp. 173-183 More about this Journal
Abstract
This research focused on such a passenger sample that used to fly between Incheon int'l airport(ICN) and Dubai int'l airport(DXB) using either a national carrier or gulf carriers because the route between ICN and DXB is one of the international air routes with the toughest competition under the global pressure of open air transport market. Based on the results from the empirical research, this paper proposed a competitive advantage which a national carrier must have to cope with global competition under the open sky policies and implications for sustainable strategies of them. National carrier passengers perceived product benefits had a significant positive effect on price reliability in spite of lower price competitiveness. Following the empirical analysis results, it was proven a national carrier should try to improve product benefit sought by passengers to maintain sustainable competitive advantage in the market against foreign airlines.
Keywords
Open sky; National carrier; Gulf carrier; Benefit sought; Product benefit;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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