• Journal of Families and Better Life
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• v.5 no.2
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• pp.29-44
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• 1987

The objectives of this study were; (1)to determine if socio-demographic variables influence energy conservation attitude, energy conservation knowledge, energy conservation behavior of consumer, (2) to determine if energy conservation attitude and energy conservation knowledge influence energy conservation behavior of consumer, (3) to examine the causal relationships among variables which influence energy conservation behavior of consumer. The model for this study included following variables; (1) socio-demographic variables, which are the independent variables; (2) energy conservation behavior of consumer, which is a dependent variable; (3) energy conservation attitude of consumer, which is an intervening variable ;(4) energy conservation knowledge of consumer, which is an intervening variable. The data used in this study included 502 homemakers living in Seoul. Statistics used for data analysis were ANOVA, Pearson's Correlation and Path Analysis. The major findings were follows; (1) Energy conservation attitude and energy conservation behavior difference significantly according to the level of family income among socio-demographic variables such a age, educational level and family income. Energy conservation knowledge differenced significantly educational level, and family income. Energy conservation knowledge difference significantly educational level. (2) Energy conservation behavior differed significantly according to energy conservation attitude and energy conservation knowledge. (3) Energy conservation attitude and energy conservation knowledge had positive effects on energy conservation behavior directly and indirectly. (4) Family income had negative effects on energy conservation behavior directly and indirectly through energy conservation attitude. Education had positive effect on energy conservation behavior indirectly through energy conservation knowledge.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.118-131
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• 2010

The purpose of this study was to identify the differences in cosmetics brand selection by product type, and the differences in ambivalent cosmetics consumption attitude by ambivalent clothing consumption attitude. The subjects of the study were females aged 20 plus, living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, paired t-test and t-test were conducted. The results and conclusions of this study are as follows: firstly, the differences in cosmetics brand selection by product type were investigated. The results showed that domestic high-priced brands of skincare products were selected most often, that foreign high-priced brands of base products and color products were selected most frequently, that domestic low-and medium-priced brands of hair products were selected most often, and that foreign low-and medium-priced brands of body products were selected most frequently. In particular, foreign high-priced brands of color products were most favored, followed by domestic low-and medium-priced brands. The subjects selected foreign high-priced brands, which are the most expensive, and domestic low-and medium-priced brands, which are the least expensive, at the same time. They displayed ambivalent consumption patterns. Secondly, the differences in cosmetics consumption attitude by ambivalent clothing consumption attitude were examined. Groups high on ambivalent clothing consumption attitude had a higher cosmetics consumption attitude than groups low on ambivalent clothing consumption attitude.

• The Journal of Korean Academic Society of Nursing Education
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• v.10 no.2
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• pp.220-228
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• 2004

The purpose of this study was to identify the student nurses's attitude toward computerization and the factors related to their attitude. The subjects were 636 student nurses studying at one nursing college in Seoul, Korea. Questionnaires were used developed by Hwang & Park(2001) based on the Stronge & Brodt' s study(1985). Cronbach's alpha of the instrument in this study was. 81. The data were collected from September through November in 2003. Major results of this study were as follows. 97% Student nurses have personal computer, the mean hours of using computer were 2.51 and the mean hours of connecting internet were 2.19. The Attitude toward computerization were positive, the mean score was 3.43. Those who were higher grade, and thought that computer would be needed in nursing education, and perceived benefits of computerization, had more favorable attitude toward computerization. The result showed that positive attitude of student nurses would be needed in effective computerization of the health care system, therefore nursing education system and curriculum will be changed on student nurses's need.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• Korean Journal of Child Studies
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• v.37 no.1
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• pp.83-94
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• 2016

Objective: This study investigated how family cohesion influences adolescents' positive attitude formation and their happiness as classified into hedonistic happiness and eudaimonistic happiness. We also examined whether adolescents' positive attitude functions as a mediator between family cohesion and the two kinds of happiness. Particularly, positive attitude consists of three subfactors: positive perspective, self-positivity, and social positivity. This study focused on exploring which subfactor primarily plays a mediating role. Methods: A total of 320 middle school students participated in the present study. Results and Conclusion: The findings of the study are as follows: first, positive attitude was shown to function as a mediator between family cohesion and two kinds of happiness. Second, through an analysis of multiple mediation, self-positivity and social positivity were found to be mediators between family cohesion and hedonistic happiness. However, positive perspective and self-positivity were revealed to serve as mediators between family cohesion and eudaimonistic happiness. Only self-positivity, being considered as a core construct of positive attitude, turned out to be a common mediator between family cohesion and the two kinds of happiness.

• Korean Parent-Child Health Journal
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• v.6 no.2
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• pp.115-126
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• 2003

Purpose: The purpose of this study was to measure the sexual attitude in college students in order to provide baseline data for the development of sex education program. Method: For this study, the questionnaires were given to 161 students in the college students and collected during the period from 19th to 31th May, 2003. Data were analyzed by SPSS WINS. Result: The level of sexual attitude was low level of liberal. Sixty seven percent of college students in the study percepted liberal sexual attitude based on the cut-point suggested by Hudson et al.(1983). There were significant difference between general characteristics and sexual attitude in the age. Conclusion: In conclusions, the sexual attitude of college students change liberal, and then it is required to specific and practicable sex education programs.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.411-418
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• 2020

The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.

• Journal of the korean academy of Pediatric Dentistry
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• v.23 no.2
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• pp.461-476
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• 1996

The purpose of this study was to investigate the effect of dental experience on the attitude of children toward the dentist and the dental treatment. The subjects of the study were 1,090 children from second grade to forth grade of three elementary schools of the Iksan city. The children were investigated by the questionnaire which consisted of seven items about the attitude toward the dentist, the attitude toward the dental treatment, the dental reatment experience, the number of times of dental treatment, the last time of the dental visit, pain of dental treatment, and fear of dental treatment. There were significant differences among the grades in the attitude toward the dental treatment and in the attitude toward the dentist (P<0.01). Second grade children had the most negative attitudes. But, there were no differences between boys and girls. Girls felt more pain and fear than boys (P<0.01). There were significant relationships between the pain and the attitude toward the dentist, between the pain and the attitude toward the dental treatment, between the fear and the attitude toward the dentist, and between the fear and the attitude toward the dental treatment (P<0.01, all). The number of dental visit had significant relationship with the attitude toward the dental treatment (P<0.05). There were significant relationships between the pain and the fear and between the attitude toward the dentist and the attitude toward the dental treatment.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.539-548
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• 2021

This study was attempted to identify the mediating and moderating effects of self-esteem in the relationship between parenting attitude and bicultural acceptance attitude for multicultural adolescents. Among the Muticultural Adolescents Panel Study conducted by National Youth Policy Institute, the data of 1,260 first-year high school students in 2017 year were analyzed. Data were analyzed using SPSS 23.0 and Amos 20.0 programs. As a result, a positive correlation among parenting attitude, self-esteem and bicultural acceptance attitude was noted. Self-esteem showed a partial mediating effect on the relationships between parenting attitude and bicultural acceptance attitude. But, there was no moderating effect of self-esteem between the two variables. In order to improve the bicultural acceptance attitude of multicultural adolescents, it is necessary that developing a strategy that can promote positive parenting attitude and enhance their self-esteem. In addition, we would like to propose further research considering the various variables that affect bicultural acceptance attitude.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.15-30
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• 2009

This study explored the level and general propensity of consumption-oriented attitude and impulsive buying behavior of high school students, and clarified factors affecting impulsive buying. The research results can be summarized as follows. 1. The degree of consumption-oriented attitude and impulsive buying behavior of high school students were relatively low. 2. Consumption-oriented attitude was found to have significant differences among students based on monthly allowance, self-esteem, influence of friends, influence of mass media and influence of consumer education at school. Moreover, impulsive buying behavior was found to have significant differences according to sex, level of parents's education, fathers job, monthly household income, monthly allowance, influence of home, influence of friends and influence of mass media. 3. The impulsive buying differed significantly according to consumption-oriented attitude. That is, the group showing a higher degree of consumption-oriented attitude also indicated higher impulsive buying. 4. The variables affecting the level of impulsive buying behavior were the level of consumption-oriented attitude, influence of mass media, influence of friends and sex. In other words, consumption-oriented attitude, influence of mass media and influence of friends had a positive affect, and female students were more apt to impulsive buying than male students.