• Title/Summary/Keyword: Strategic Planning Model

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A Study on the Strategic Planning Simulation Based on Fuzzy Cognitive Map and Differential Game (퍼지인식도와 미분게임에 기초한 전략계획 시뮬레이션에 관한 연구)

  • 이건창
    • Journal of the Korea Society for Simulation
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    • v.4 no.1
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    • pp.45-57
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    • 1995
  • 본 연구는 불확실한 경영환경하에서 전략목표에 영향을 미치는 환경요인을 확인하고, 이를 다시 전략계획 시뮬레이션 모형에 체계적으로 반영하기 위한 새로운 전략계획 시뮬레이션 모형을 제안한다. 본 연구에서 제안하는 전략계획 시뮬레이션 모형은 (1) 환경요인 분석을 위하여 퍼지인식도(Fuzzy Cognitive Map)를 적용하고, (2) 경쟁관계를 체계적으로 반영하기 위하여 미분게임(Differential Game) 모형을 이용한다. 퍼지인식도는 특정 의사결정 문제에 있어서 관련된 여러 개념간의 인과관계를 해석하고 그를 통하여 해당 문제전체에 관한 효과적인 의사결정을 지원하는 소위 구조적 모형화(Structural Modeling)도구의 한 방법이다. 한편, 본 연구에서는 미분게임을 이용하여, 퍼지인식도에 의하여 확인된 환경요인을 변수로 감안하고, 아울러 경쟁관계를 수식화 하므로써 보다 체계적인 시뮬레이션이 가능하다. 제안된 전략계획 수립 시뮬레이션 모형을 동태적 광고모형(dynamic advertising model)에 적용하므로써 보다 효과적인 경영전략계획 수립이 가능함을 보였다.

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Developing Instruments for Measuring the Effectiveness of the Korean National Quality Award (한국 국가품질상(KNQA)의 효과성 측정을 위한 측정도구 개발)

  • Moon, Jae-Young;Lee, Sang-Chul;Suh, Yung-Ho
    • Journal of Korean Society for Quality Management
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    • v.34 no.2
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    • pp.22-32
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    • 2006
  • The purpose of this research is to develop the methodology for measuring the effectiveness of the Korean National Quality Award. To test the validity of the model, confirmatory factor analysis is used. Conclusively, 79 questions in 15 sub-categories from 7 categories are developed valid in the empirical research. Seven categories are Leadership, Strategic Planning, Human-Resource Focus, Process Management, Customer & Market Focus, Information & Analysis and Results.

A Study on the Design of Implemental Strategy and Present States of Critical Technology-21 Research Program (중점개발연구개발사업의 추진전략의 설계 및 현화에 관한 연구)

  • 이상엽;류영수
    • Proceedings of the Technology Innovation Conference
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    • 2000.06a
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    • pp.243-263
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    • 2000
  • Several strategic system are prepared and designed for the critical technology-21, which is a kind of national R&D program and is based on the $\ulcorner$Special Act for Innovation of Science and Technology$\lrcorner$from early of 1998. Various valuables in social-technological, political-technological and econo- technological points and a new R&D planning method, "scenario method, " are considered and tried for overcoming the socio-economical difficulties of country and strategies of this program which is become a implementation skeleton of critical technology-21 are summarized as a implemental model of national R&D program. And present states, sub-projects of same research program are analyzed by type of research group and valuables.

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Information Management Model for Strategic Use of Enterprise Resources (기업 자원의 전략적 활용을 위한 정보 관리 모델의 설계와 활용 방안에 관한 연구)

  • 노주연;윤용기;이진하;황이현;임춘성
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.42-48
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    • 2002
  • 기존 연구에서 정보화전략계획(Information Strategy Planning)과 계획의 실현을 위한 절차와 산출물, 기법을 정형화하는 정보화전략계획 방법론(Methodology)에 관한 논의가 존재해 왔다. 그런데 이들은 기업 모델 도출을 위한 절차와 산출물 기법의 기술과 정형화에 그칠 뿐 그 하위 구성 요소인 데이터의 관리나 입출력 관계, 업무 지식, 경험에 대한 효과적인 관리에 관한 접근은 부족했던 실정이다. 게다가. 비 정형화된 지식이나 경험, 업무 성과 데이터 등의 정형화와 분류체계에 대한 전략적인 접근은 미비하다. 본 연구에서는 기업 자원을 프로세스. 조직. 환경. 정보시스템의 네 관점으로 분류한 기업 정보 분류 체계를 제시하고 그 구성, 내용, 범위를 살펴본다. 이렇게 분류된 데이터간 연관관계의 정의와 그 타당성 검증을 거쳐, 기업 자원의 전략적 관리를 위한 기업 모형 수립 방안을 제시하게 된다. 본 연구의 정보 관리 모델을 통해, 정형화된 데이터 뿐 아니라 비 정형화된 지식과 경험, 선진 업무 지식, 성과 지표를 효과적으로 활용하여 기업의 전략적 방향을 보여줄 수 있다.

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SWOT Analysis of Strategies for Visiting Home Care: Case Study (SWOT분석을 통한 가정간호 사업실의 방문간호 사업 전략 방향 도출)

  • SeoMun, Gyeong-Ae;Ryu, Ho-Sihn;Yoon, Young-Mi
    • Journal of Home Health Care Nursing
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    • v.16 no.1
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    • pp.5-11
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    • 2009
  • The purpose of this study was to develop strategy direction for visiting home care through a Strengths, Weaknesses, Opportunities, and Threats(SWOT) analysis. The methodological research-based study employed an analysis model based on a literature review and expert interviews. The outcomes of the SWOT analysis formed the main components of the strategic planning approach, whose application to the hospital-based visiting home care program of the Seoul Veterans Hospital was expected to be effective in increasing the turnover rate and hospital incomes.

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Strategic Management of the Policy for Seoul City's Hangang Renaissance (네트워크 분석적 의사결정방법(ANP)을 이용한 서울시 한강르네상스 정책의 전략적 관리방안)

  • Cho, Se-Hwan;Jeong, Gwang-Seop;Kim, Sang-Won;Won, Jai-Mu
    • Journal of the Korean Institute of Landscape Architecture
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    • v.39 no.1
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    • pp.1-10
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    • 2011
  • This study was performed for the purpose of reviewing the strategic management direction and ideas of the policy for Seoul City's Hangang Renaissance. In order to accomplish this, levels were established for each step of the policy and the policy priority by level was derived. The policy priority by level was analyzed by a decision making model through the Analytic Network Process(ANP) and the priority would be the standard to judge the order of priority. The analysis results showed that there was not a big difference between the priorities of two basic concepts: restoration and creation. The fourth level, detail plan of the third level, showed priority that development by type for waterside city in case of reorganizing city space and diversification of land utilization, utilization of riverside space in water front town for public and composit purpose, establishment of comprehensive plan on constructions in case of improving the landscape of Hangang and unified design plan rose to important element in case of forming Hangang park with the me. Based on the results of priority analysis, we would like to propose for the direction about the policy on Hangang Renaissance project, the policies forming Hangang Park with theme through unified design plan and reorganizing city space have to be proceed preferentially and connected with other plans.

A Study on the Entrepreneurial Competency Model in Early-and Late-Stage Technology-Based Ventures (초기 및 후기 기술창업기업 창업가의 역량 모델에 관한 연구)

  • Lee, Hye Young;Kim, Jin Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.99-116
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    • 2018
  • The purpose of this study is to suggest the integrated entrepreneurial competency models that reflect critical entrepreneurial competencies that entrepreneurs should have at different stages, thereby enhancing the success rate of ventures. To accomplish the purpose, this study developed the hypotheses about the positive effects of entrepreneurial competencies on business performance, and the moderating effect of learning competency to strengthen the relationship between entrepreneurial competencies and business performance. The results of this study are as follows. First, the technological functional competency of entrepreneurial teams, the resource utilization and business planning competency of entrepreneurs in the early stage of business development were found to significantly affect both non-financial and technological performance. The opportunity recognition competency has a significantly positive effect on non-financial performance. In addition, it is analyzed that learning competency significantly moderated the relationship between entrepreneurial competencies(technological functional, resource utilization) and non-financial performance. The moderating effect of learning competency between business planning competency and technological performance was also found to be significant. Second, leadership and resource acquisition competency of entrepreneurs in the late stage of ventures have significantly positive effects on both non-financial and technological performance. The strategic competency has a significantly positive effect on non-financial performance. It was also found that the moderating effect of learning competency between strategic competency and non-financial performance was significant. Finally, the results show that both non-financial and technical performance of NTBVs are significant determinants of financial performance.

A Study of Perception of Media Characteristics: Focused on Developing MAIX(Media Advertising Impact Index) model (매체 속성 평가에 따른 매체가치 비교 연구: 매체 광고 영향력 지수(MAIX: Media Advertising Impact Index) 개발을 중심으로)

  • Lee, Hui-Jun;Jo, Chang-Hwan
    • (The) Korean Journal of Advertising
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    • v.27 no.3
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    • pp.113-139
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    • 2016
  • The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

Obesity, obesity-related diseases and application of animal model in obesity research An overview

  • Park, Byung-Sung;Singh, N.K.;Reza, A.M.M.T.
    • Journal of the Korean Applied Science and Technology
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    • v.30 no.4
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    • pp.622-634
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    • 2013
  • The multi-origin of obesity and its associated diseases made it's a complex area of biomedical science research and severe health disorder. From the 1970s to onwards this health problem turned to an epidemic without having any report of declining yet and it created a red alert to the health sector. Meanwhile, many animal models have been developed to study the lethal effect of obesity. In consequence, many drugs, therapies and strategies have already been adopted based on the findings of those animal models. However, many complicated things based on molecular and generic mechanism has not been clarified to the date. Thus, it is important to develop a need based animal model for the better understanding and strategic planning to eliminate/avoid the obesity disorder. Therefore, the present review would unveil the pros and cons of presently established animal models for obesity research. In addition, it would indicate the required turning direction for further obesity and obesity based disease research.

The Influence of Activities in Virtual Communities on Usage of P2P Services (가상커뮤니티 활동성이 P2P서비스 이용도에 미치는 영향)

  • Kim, Chang-Kyu;Kim, Sang-Hoon
    • Journal of Information Technology Services
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    • v.6 no.3
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    • pp.69-86
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    • 2007
  • As most of firms related with P2P services change their free services into fee-charging services, the problems of intellectual property rights are solved to satisfactory extent. Accordingly, P2P systems become more popular with the general public. In this respect, it is thought to be very important to research on the critical factors affecting usage of P2P systems. Although it is strongly expected that the characteristics of users activities in virtual communities affect the intention to re-use P2P systems, relatively few attention have been paid to this question. Therefore, this paper is to present empirical evidence to explain how the characteristics of users activities in virtual communities affect re-use intention of P2P services. The theoretical contribution of this study is that the characteristics of users activities in virtual communities is theoretically derived from the comprehensive literature review and the logical reasoning, and that the research model of the relationship between the users activities' characteristics in virtual community and the re-use intention of P2P services is proposed and empirically validated, which is expected to expand explaining power of the TAM(Technological Acceptance Model). Also, the practical implication is to provide the guideline to support the successful strategic planning for development and.operation of P2P services through the virtual communities.