• 벤처창업연구
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• 제14권2호
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• pp.73-82
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• 2019

창업교육의 중요성이 높아짐에 따라 대학에서는 대학생을 대상으로 창업과 관련한 다양한 프로그램을 진행하고 있다. 그러나 이러한 노력에도 불구하고 창업 아이디어를 실현할 수 있는 역량 중심의 창업교육 프로그램에 대한 요구는 충분히 반영하지 못하고 있다. 이에 본 연구에서는 대학생이 창업역량을 개발하는데 중요하게 생각하는 역량과 실제 수행하는 현재수준의 차이를 분석하여 대학에서의 창업교육 프로그램의 개발 운영 지원에 있어 시사점을 제시하고자 하였다. 이를 위해 선행연구를 바탕으로 창업역량을 창업의지확인단계, 창업모델구상단계, 벤처창업계획단계로 구분하여 7개 역량군에 대한 핵심역량 15개 항목의 중요도와 실행도의 차이를 t검정을 통해 분석하였다. 대학생의 창업역량 개발을 위한 교육요구 우선순위는 Borich 요구도 분석과 The Locus for Focus Model을 활용하였다. 그 결과 대학생의 창업역량에 대한 중요도와 실행도의 차이는 15개 항목에서 모두 유의미한 차이가 나타났으며, Borich 요구도 분석과 The Locus for Focus Model 분석에서 공통적으로 해당하는 최우선 순위는 6개 항목이었고, 차 순위는 2개 항목으로 나타났다. 최우선 순위의 역량과 차 순위의 역량을 종합하면 자기분석력, 창업아이디어 도출능력, 아이디어 타당성 분석력, 사업계획 프레젠테이션 능력으로 4개의 역량군으로 구분된다. 각 역량을 개발하기 위해서는 창업아이디어도출능력과 아이디어타당성분석력이 교육의 핵심이 되어야 할 것이며, 자기분석능력은 창업하고자 하는 의지를 확고히 하고, 사업계획프레젠테이션능력은 사업 아이디어가 꿈과 이상으로 끝나는 것이 아니라 현실에서 필요하고 투자자를 설득할 수 있는 능력으로 배양되어야 한다.

• 유통과학연구
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• 제10권7호
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• pp.5-11
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• 2012

The core objective of this research article is to investigate different challenges and opportunities in management as well as start-ups of small businesses in India. The prudence behind this research is to examine various problems in front of the small businesses and to offer vital support and cooperation to overcome those with the support of concerned institutions through consultancy and training programs. The researchers have an intention to make available the research results to the governmental agencies, concerned small business institutions and also to the educational institutions which are continually design plans, programs, policies and strategies to upgrade the managerial and technical dexterities of the small business Indian operators. After thorough revision of relevant literature on small businesses and its management, the researchers used a well structured questionnaire and in-depth personal interviews with 586small business operators selected from manufacturing, trading (retailing and wholesaling), finance, servicing/repair businesses which are located in the coastal districts of Andhra Pradesh in India. The researchers have used convenience sampling and collected data was analyzed with the support of Microsoft Excel and frequency distribution. Noticeably, majority of the small businessmen in India are facing myriad number of challenges both in management and at the time of establishment of their business operations. In particular, 72.47 percent of small businesses operators' have substantiated their strong opinion towards the challenges they are facing particularly finance, marketing and other problems while managing their businesses. The researchers also attempted to get the opinions on problems of the various categories of small businesses while starting their operations. A staggering 68percent of respondents identified the problems related to preparation of business plan, location selection, marketing and other problems like lack of proper credit facilities, skilled manpower, and other infra related problems while setting up of their businesses. On an average, 64.62 and 63.51 percent of small businesses are facing various kinds of problems both at the time of day-to-day management as well as start-up of their businesses respectively. The present research confined with the opinions of only four categories of small business operators particularly from the manufacturing, finance, trading (retailing and wholesaling), and servicing/repair which are continuing their business operations from the nine coastal districts of Andhra Pradesh in India. The present study emphatically provides concrete information required to the business community for identifying an assortment of challenges faced by different small business operators in managing and at the time of their inception. This research paper is first of its kind from this part of the world by offering extensive and credible information required for prospective entrepreneurs in facing the dynamic challenges in managing their business. Furthermore, this research presents invaluable inputs to the stakeholders like all types of governments, policy makers, practitioners, researchers, and educators' about the various impediments faced by the small business community in India.

• Human Ecology Research
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• 제62권1호
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• pp.1-13
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• 2024

This study analyzed the current operational status, business continuity, and business continuity strategies of 11 Soho fashion shopping malls through a longitudinal case study (2019/2020 and 2022/2023). The aim was to determine how Soho fashion shopping malls are continuing their business having been successfully established in the fiercely competitive current online fashion market. Regarding changes in shopping mall operation status, all cases displayed changes in items, distribution channels, marketing channels, core values, and profit structures. After establishing the businesses, a crisis arose due to the COVID-19 pandemic, leading to difficulties in creating new customers. Moreover, there was excessive business expansion, resulting in saturation of the online platform store market. This meant companies were experiencing reduced sales (5) or difficulties in maintaining their business (3). However, there were differences in the direction of overcoming the crisis and continuing or converting the business. These revealed that to continue the business after successful establishment of an online fashion shopping mall, it is essential to have the expertise of entrepreneurs, work performance, and marketing ability, as well as differentiation capabilities such as product power and management strategy and core competitiveness that provides a relative advantage over other shopping malls. Customized government support at the level of the start-up ecosystem is also essential for the survival and business continuity of a SOHO online fashion shopping mall with poor human and material resources.

• Journal of Information Technology Applications and Management
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• 제30권4호
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• pp.1-9
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• 2023

The purpose of this study was to make a mid- and long-term development plan on the business incubator center after interviewing five startups that currently being occupied in or already left the center and reviewing benchmark on business incubator centers in developed countries such as USA, Sweden, and Israel. For the interview, the three startups currently being occupied in the center and the two companies already left the center were participated. The main strengths of the center from all of these five companies were easy accessibility to the equipment and space and at the same time trustworthy from the outside vendors and/or government, etc. USA is a leading country who has long history for the startups but mostly the private companies/organizations/individuals have supported the startups in terms of funding or consulting. Also, there are countless local governments nationwide who provide funding, education, and/or space for the small businesses. Mainly based on the interview and the benchmarking, the mid- and long-term development plan for the business incubator center was made. All six themes such as consortium for investment or a local network plan were derived for the development plan which was described in this study.

• 지식경영연구
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• 제13권3호
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• pp.17-36
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• 2012

With wide recognition of significant roles of venture companies in economic and industrial developments, substantial academic attention has been paid to understanding venture success and numerous policy measures have been made to help them. A serious problem, however, is that only a few limited number of venture could successfully grow to be large firm. The goal of this paper is to identify critical factors to drive 'leapfrogging' growth of venture companies by analyzing the success cases in Daejeon area. The theoretical analysis and case study suggest 1) founders' entrepreneurship continuity as a significant internal organization factor for growth and highlight importance of 2) exploring foreign markets and globalization of business operation in the early stage of growth. Furthermore, the research results identify two critical innovation strategies, 3) ambidextrous R&D strategy and 4) open innovation strategy, for entrepreneurial founders to effectively catch the business chances brought by environment change.

• 디지털산업정보학회논문지
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• 제13권1호
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• pp.185-196
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• 2017

Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects. In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.

• 벤처창업연구
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• 제19권1호
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• pp.119-133
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• 2024

정부가 공공기술 사업화와 벤처창업 생태계 활성화를 위해 대규모 투자를 한 결과, 지난 2006년부터 1,600호 이상의 연구소기업이 등록, 21년 기준 1.1조원 규모의 매출이 발생하는 등의 양적 성과가 있었다. 그러나 이 성과는 연구소기업 1개당 평균 매출액 등이 지속하락하는 등 질적측면에서 문제가 발생하였으며 이 원인 진단으로 경영자의 기술지향성과 시장지향성 여부에 주목하게 되었다. 본 연구는 연구소 기업의 기술지향성과 시장지향성이 경영성과에 미치는 영향과의 관계에서 마케팅 비용과 연구개발 비용의 조절 효과가 어떠한 영향을 미치는지 분석하여 기업생존율 향상을 도모함으로써 연구소기업의 질적성장 개선에 시사점을 제시하는 것을 목적으로 하였다. 본 연구는 선행연구와 실증분석을 통해 크게 3가지 연구결과를 도출하였다. 첫째, 기술지향성의 기술우수성, 기술혁신성은 경영성과에 유의한 영향을 미쳤으나 기술집약도는 유의한 영향을 미치지 않은 것으로 확인되었다. 둘째, 시장지향성의 고객지향성, 경쟁지향성은 경영성과에 유의한 영향을 미쳤으나, 진입장벽 단일 항목으로는 경영성과에 유의한 영향을 미치지 않았다. 셋째, 일반현황을 통해 확보한 마케팅 비용과 연구개발 비용을 조절변수로 투입한 결과 다른 변수에는 영향을 미치지 않았으나 유일하게 진입장벽과 상호작용하여 재무적 경영성과에 영향을 미쳤으며, 연구개발비용은 음(-)의 완충효과를, 마케팅비용은 양(+)의 강화효과를 미치는 것으로 확인되었다. 이를 통해, 본 연구는 기술지향성과 시장지향성 모두 연구소기업 경영성과에 직접적 영향을 미치며, 연구소기업 성장에 영향을 미치는 중요 요인임을 확인하였다. 또한, 기업의 마케팅 및 연구개발 투자가 연구소기업의 초기 진입장벽 해소와 재무적 성과 향상에 유의한 영향을 미치는 요인임을 확인하였다. 이에 연구소기업 특성을 고려한 기술지향성과 시장지향성 강화에 대한 필요성을 시사하였으며, 다섯가지 이론적 기여점을 제시하였다. 첫째, 연구소기업의 기술사업화 및 기술혁신을 위한 제도적 지원체계를 강화할 필요가 있다. 둘째, 연구소기업 선정을 위한 검토위원회에서 기술성 외에 시장성 등을 질적 평가할 수 있도록 지표 등 개선이 필요하다. 셋째, 연구소기업 발굴 시점에서부터 투자 관점에서 기술성과 시장성을 고루 분석하고 판단하여 발굴할 필요가 있다. 넷째, 연구소기업의 원활한 초기시장 진입을 위해 마케팅 교육이나 컨설팅 등의 지원 강화가 필요하다. 다섯째, 각 연구소기업의 산업적 특성을 효율적인 연구개발 및 마케팅비용 투자를 할 수 있도록 지출전략과 마일스톤 수립 등을 지원할 필요가 있다.

• 무역학회지
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• 제46권6호
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• pp.39-54
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• 2021

This study comprehensively reviews the research conducted until recently in order to derive realistic alternatives in consideration of local industries. The case analysis was performed on a competitive port of similar size, and strategies and revitalization measures were suggested in consideration of the conditions of Gunsan Port. Literature review focused on papers and major reports. The case of similar size were analyzed for Daesan port, Boryeong port, and Mokpo port. In order to find strategies to revitalize the regional port logistics industry behind Gunsan Port, the recent opportunities and threat factors of Gunsan Port were derived. In order to foster the regional port logistics industry with Gunsan Port as its main base, this study proposes a three-step development strategy. It is necessary to increase the effectiveness of the public-private joint port sales and maintain the incentive system, but use it as a means to strengthen the competitiveness of Gunsan Port. Since the possibility of opening various routes is not high due to the conditions of Gunsan Port, various business models can be devised to link the currently opened routes. Start-up in the logistics field can stand out if they provide predictive data or provide consulting services by securing and analyzing logistics data, not directly providing logistics services.

• 아태비즈니스연구
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• 제12권1호
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• pp.101-120
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• 2021

Purpose - As the research of Chinese unicorn companies is still in early stages, this paper aims to investigate the factors that influence the success of Chinese IT unicorns. Design/methodology/approach - This study is conducted as a single case study and used various sources such as interviews, internal data, press releases, IR data, etc. to enhance the reliability and validity. Findings - First, the characteristics of the start-up team, social capital, and strategies as internal factors affect the success of unicorns. Among them, the more Guanxi in social capital factors, the greater the possibility of growing into an IT unicorn company. Second, the role of venture capital and geographical location have been identified that two factors affect the success of unicorns. In the role of venture capital, it has been confirmed that the world's top-level venture capital company or a company that has been invested by "BATJ" is more likely to grow into a unicorn company in China. Research implications or Originality - This paper distinguishes between internal and external factors to explain the factors that affect the growth of unicorn companies, which lays the foundation for future research, such as the exploration of the unicorns and the development of new variables.

• 벤처창업연구
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• 제7권2호
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• pp.167-175
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• 2012

본 연구는 정부의 창업지원제도가 창업과정특성과 사업성과에 미치는 영향에 관한 연구이다. 소호(소상공인)창업은 1980년대 중반 미국에서부터 시작되었지만 국내에서는 1990년대 후반 닥친 외환위기로 경기침체가 계속되고 기업의 구조조정 등으로 대량의 실업자가 발생하자 소규모, 소자본으로 시작하는 소호창업이 붐을 일었다. 이에 소상공인들의 경제적 비중과 기여를 고려하여 경제의 한 축으로 지원, 성장해야한다는 이론적 토대 위에 보다 많은 소상공인지원센터를 설치하여 사회적 분위기를 변화시키고 실천적으로는 소상공인의 창업 촉진과 성장을 통하여 고용 기회를 창출하여 지역간, 사업간 균형 발전을 도모하고 있다. 아울러 국내에서는 소호, 벤처, 인터넷 기업은 물론 도매업 소매업, 유통업, 서비스업 및 제조업, 건설업, 광업 등을 경영하는 자영업자와 창업 희망자를 대상으로 경영 기술지도, 정보 제공, 교육 등을 지속적으로 실시하고 있으며 이에 대한 정부의 지원제도에 대한 주요사업 및 지원형태를 고찰하고, 이러한 정부 지원제도가 창업과정 특성을 사업계획서완성도, 자금조달능력, 전문가활용정도, 입지우월성, 업종차별화정도로 구분하여 사업성과에 미치는 영향을 분석하는데 연구의 초점을 두고 있다. 본 논문은 기존의 창업과정 특성에 새로운 요소인 창업가정신을 추가하여 그 특성의 변화에 미치는 영향을 분석하고자 한다. 이러한 연구의 결과는 기존의 소상공인의 성공적인 창업과 사업성과 향상을 위한 창업과정특성에서 창업가 정신이 미치는 영향에 대하여 중요성을 나타냄과 동시에 예비 소상공인들의 전략적인 창업계획수립과 전개에 실무적으로 널리 활용될 수 있을 것으로 본다.