• 한국IT서비스학회지
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• 제12권2호
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• pp.131-152
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• 2013

Many studies have reported that software piracy is prevalent in today's society. As software is more closely integrated with across industries, software piracy would put more burdens on national economy. In spite of software anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence strategies. For better understanding of unethical behavioral intention, a research model of potential determinants for the software piracy is developed and empirically tested. The results from the study show that the planned behavior model variables-attitude, subjective norms, and perceived behavioral control-have impact on intention to commit software piracy. In addition to the variables, past behavior, perceived benefits and risk were found to be significant predictors of attitude toward software piracy. However, neither attitude nor intention was influenced by facilitating conditions. Moreover, the effect of past piracy behavior on attitude was strongly mediated by perceived benefits. Implications for research and practice are discussed.

• 한국IT서비스학회지
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• 제14권2호
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• pp.15-31
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• 2015

Software piracy is widespread throughout the world. It has negative effects on the software industry and the intellectual property market. Despite various deterrent policies, the phenomenon has been getting severe. The current study investigated the antecedents of software piracy attitudes and intention. In order to identify factors and their relationship, a research model for illegal piracy behavior was developed and empirically examined through a path analysis using structural equation model. Also, this study employed a multiple group structural equation model to investigate differences in structural weights across PC software user group and smartphone application user group. It was revealed that perceived benefit, habit, social factor, self-efficacy had positive effect on attitude toward software piracy, whereas perceived risk had a decreasing influence on attitude. Relationships between piracy attitudes and intentions were significant as well. Furthermore, the cross validation between two groups showed the path coefficients of habit to attitude and attitude to intention were significantly different. Implications for research and practice are discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.227-246
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• 2017

Purpose: As the importance of software has been emphasized recently, the size of the software market is continuously expanding. The development of the software market is being adversely affected by software piracy. In this study, we try to classify countries around the world based on the macro environmental factors, which influence software piracy. We also try to identify the differences in software piracy for each classified type. Design/methodology/approach: The data-driven approach is used in this study. From the BSA, the World Bank, and the OECD, we collect data from 1990 to 2015 for 127 environmental variables of 225 countries. Cronbach's ${\alpha}$ analysis, item-to-total correlation analysis, and exploratory factor analysis derive 15 constructs from the data. We apply two-step approach to cluster analysis. The number of clusters is determined to be 5 by hierarchical cluster analysis at the first step, and the countries are classified by the K-means clustering at the second step. We conduct ANOVA and MANOVA in order to verify the differences of the environmental factors and software piracy among derived clusters. Findings: The five clusters are identified as underdeveloped countries, developing countries, developed countries, world powers, and developing country with large market. There are statistically significant differences in the environmental factors among the clusters. In addition, there are statistically significant differences in software piracy rate, pirated value, and legal software sales among the clusters.

• 정보보호학회논문지
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• 제19권2호
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• pp.127-140
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• 2009

오늘날 소프트웨어 불법복제는 디지털 저작물에 대한 심각한 범죄 중 하나로 소프트웨어 개발업체와 시장에 경제적인 측면에서 막대한 손실을 입히고 있다. 더욱이 대학생들 사이에 불법복제가 만연되어 있어 국내의 사회 문화적 윤리적 수준을 평가하는데 부정적 영향을 미치고 있다. 이에 따라 기존 여러 연구들에서 사용자의 복제의도에 영향을 미치는 요인들에 대해 평가함으로써 반복제 정책을 수립하는데 도움을 주고자 하였다. 본 연구의 목적은 국내 대학생들의 소프트웨어 불법복제 의도에 미치는 영향요인에 대해 평가하는데 있다. 이를 위해 경영학과 학부생 271명으로부터 설문 조사하였으며, 연구모형은 다중회귀분석을 통해 추정하였다. 실증분석 결과에 의하면 내 보안정책은 학생들에게 아무런 영향을 미치지 않았으나, 사용자 특성, 주관적 규범, 소프트웨어 품질은 복제의도에 긍정적인 영향을 미치며, 개인의 지적재산권에 관한 인지는 복제의도에 부정적 영향을 미치는 것으로 나타났다. 이러한 결과는 불법복제를 줄이기 위한 적절한 정책수립에 도움을 줄 것으로 판단된다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 추계학술대회
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• pp.487-492
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• 2007

This research focuses on the development and empirical validation of a model of software piracy behavior on the basis of deterrence theory, expected utility theory and the theory of reasoned action. The total of sample numbered 86 and PLS (Partial Least Square) was utilized for analysis. The test of this study revealed that punishment severity was the greatest significant factor to influence to software piracy and subjective norms was also significantly related to it. However punishment certainty and software cost do not significantly affect to software piracy.

• 한국산업정보학회논문지
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• 제22권3호
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• pp.49-61
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• 2017

모바일 기기의 확산과 더불어 최근 모바일 애플리케이션 시장은 괄목할 만한 성장세를 보이고 있지만 다른 디지털 컨텐츠와 마찬가지로 불법복제의 폐해가 심각하다. 본 연구는 과거 PC환경에서의 불법행위에 대한 태도와 행위의도에 영향을 미치는 것으로 나타난 요인들이 새로운 컴퓨팅환경, 즉 모바일 기기에서도 그 영향력을 유지하는지 실증적으로 확인하고자 한다. 윤리적 의사결정 이론들을 바탕으로 설정된 연구모형은 대학생들을 대상으로 실시한 설문조사를 통해 수집한 자료를 구조방정식모형을 이용하여 실증적으로 검증하였다. PC환경에서의 불법행위 습관은 스마트폰 앱 불법복제에 대한 태도와 불법행위 의도에 영향을 미치는 것으로 나타났으며 PC소프트웨어 불법복제에 대한 태도는 스마트폰 앱의 불법적 사용에 대한 태도에 유의한 영향을 미쳤다. 불법행위에 따른 법적, 성능적 위험성에 대한 의식이 태도에 미치는 영향과 PC환경에서 불법행위 능력에 대한 자각이 불법행위 의도에 미치는 영향은 유의하지 않았다.

• 한국IT서비스학회지
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• 제9권4호
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• pp.37-55
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• 2010

Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB( Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2009년도 춘계학술대회
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• pp.602-605
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• 2009

Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB(Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

• 한국IT서비스학회지
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• 제12권2호
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• pp.1-12
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• 2013

A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2,500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting. Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school policy influences the subjective norm as well as political efficacy. But, contrary to our expectation, political efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain, but not the subjective norm. As a conclusion, the academic and practical implications of these findings are discussed.

• 서비스연구
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• 제6권2호
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• pp.37-49
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• 2016

모바일 기기의 급속한 확장은 모바일 애플리케이션 프로그램(앱) 시장의 폭발적인 성장을 가져왔다. 하지만 PC 소프트웨어, 동영상, 음원, 등 다른 디지털 컨텐츠와 마찬가지로 모바일 앱의 불법적인 유통이 보편적으로 이루어지고 있다. 본 연구에서는 모바일 앱 불법복제 행동 유발요인을 이해하기 위해서 행위의도에 미치는 요인에 대하여 분석하였다. 본 연구에서는 선행연구 분석을 바탕으로 계획된 행동이론 모형에 목적론적 요인과 과거행동 및 습관 요인을 추가하여 연구모형을 제시하고 수도권 대학생을 대상으로 실증하였다. 주관적 규범을 제외한 태도와 지각된 행동통제력은 행동의도에 영향을 미치는 것으로 나타났다. 과거 PC 소프트웨어 불법복제 경험은 스마트폰 앱 불법복제에 대한 태도, 지각된 행동통제력과 습관에 유의한 영향을 미쳤으며 습관은 행동의도의 중요한 예측변수로 나타났다. 지각된 이익은 태도에 영향을 미쳤으나 법적, 기술적 위험의 영향력은 유의하지 않은 것으로 확인되었다.