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http://dx.doi.org/10.9716/KITS.2015.14.2.015

A Comparative Study of Factors Influencing Software Piracy : Focused on Different Software User Groups  

Kim, Joong Han (경기대학교 경영정보학과)
Publication Information
Journal of Information Technology Services / v.14, no.2, 2015 , pp. 15-31 More about this Journal
Abstract
Software piracy is widespread throughout the world. It has negative effects on the software industry and the intellectual property market. Despite various deterrent policies, the phenomenon has been getting severe. The current study investigated the antecedents of software piracy attitudes and intention. In order to identify factors and their relationship, a research model for illegal piracy behavior was developed and empirically examined through a path analysis using structural equation model. Also, this study employed a multiple group structural equation model to investigate differences in structural weights across PC software user group and smartphone application user group. It was revealed that perceived benefit, habit, social factor, self-efficacy had positive effect on attitude toward software piracy, whereas perceived risk had a decreasing influence on attitude. Relationships between piracy attitudes and intentions were significant as well. Furthermore, the cross validation between two groups showed the path coefficients of habit to attitude and attitude to intention were significantly different. Implications for research and practice are discussed.
Keywords
Software Piracy; Smartphone Application; Unethical Behavioral Model; Multiple Group Structural Equation Analysis;
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Times Cited By KSCI : 2  (Citation Analysis)
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