• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.88-103
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• 2017

The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers' parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers' perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

• Journal of the Korean Society of Costume
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• v.58 no.8
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• pp.158-169
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• 2008

The purposes of this study were to Investigate the relationships between knitwear purchase motive and female consumer satisfaction, and to reveal how knitwear purchase motives and demographic variables influence the consumer satisfaction. The subjects were 263 female college students and working women residing in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's ${\alpha}$-reliability coefficient, t-test, Pearson's correlation coefficient, and multiple regression analysis. Five dimensions of knitwear purchase motive were derived by factor analysis; expressive, others' influence/deficiency, quality/social, situation, and utility motive. Consumer satisfactions were classified into 3 dimensions; appearance, practicality, and quality satisfaction. The expressive motive had significant positive relationships with the satisfaction of appearance and quality satisfaction. The quality/social motive had positive relationships with the satisfaction of appearance, practicality, and quality. Utility motive had positive relationships with the satisfaction of appearance and practicality. Working women had higher situation motive and quality/social motive than the female college students had. The higher the age was, the higher the score on situation motive and quality/social motive were. The higher the social class was, the higher the score on expressive motive was. The higher the income was, the higher the score on appearance, practicality, and quality satisfaction were. The consumer satisfaction of knitwear was influenced most by the quality/social motive and next by the expressive motive, the income, and the utility motive in order.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.37-47
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• 2015

This study intends to investigate the path that their language competence impacts on the quality of life through family relationships and social relationships. We conducted a questionnaire survey of marriage immigrants, living in metropolitan areas of Korea. The results are summarized as follows: First, including linguistic competence paths directly and indirectly through family relationships and social relationships, all paths that affect the quality of life has been noted. Secondly, in highly educated, high-income and spontaneous-marriage-immigrants population groups, relationships among linguistic competence, family relationships, social relationships and the quality of life were turned out to be relatively high than comparative groups. third, every groups investigated in this study have different paths that the linguistic competence influence the quality of life, but family relationship has a stronger effect on the quality of life than any other variables including linguistic competence.

• Science of Emotion and Sensibility
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• v.26 no.4
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• pp.3-14
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• 2023

Recently, the effect of using social media on psychological well-being has been highlighted. However, studies exploring factors that may predict the quality of social media relationships are relatively rare. The present study investigated whether social media activity and psychological states, such as loneliness and depression, can predict the quality of social media relationships during the COVID-19 quarantine period using a machine learning technique. Ninety-five participants completed a self-report survey on loneliness, Instagram activity, quality of social media relationships, and depression at different time points (during the self-isolation and after the release of self-isolation). Similarity analyses, including multidimensional scaling (MDS), representational similarity analysis (RSA), and classification analyses, were conducted separately at each point in time. The results of MDS revealed that time spent on social media and depression were distinguished from others in the first dimension, and loneliness and passive use were distinguished from others in the second dimension. We divided the data into two groups based on the quality of social media relationships (high and low), and we conducted RSA on each group. Findings indicated an interaction between the quality of the social media relationships and the situation. Specifically, the effect of self-isolation on the high-quality social media relationship group is more pronounced than that on the low-quality group. The classification results also revealed that the predictors of social media relationships depend on whether or not they are isolated. Overall, the results of this study imply that social media relationship could be well predicted when people are not in isolated situations.

• Journal of Engineering Education Research
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• v.25 no.5
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• pp.20-32
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• 2022

This research sought to investigate the relationships among self-leadership, social support and interpersonal competence of women engineering students. First, women undergraduate students' differences respecting self-leadership, social support and interpersonal competence were examined. Second, the relationships among self-leadership, social support and interpersonal competence were identified in terms of sub-factors of those three variables. Third, the effects of social support and interpersonal competence, as perceived by women undergraduate students, on self-leadership were explored. A total of 398 women undergraduate students from three universities in Korea responded to survey based on a three-variables scale. The findings were that, firstly, women engineering students scored lower in all of the three variables including self-leadership, social support and interpersonal competence, and that these major differences were statistically significant. Secondly, a positive correlation among self-leadership, social support and interpersonal competence was identified. Thirdly, it was determined that self-leadership was affected significantly by social support and interpersonal competence. The practical implications of these findings are discussed herein, with particular attention on education for promotion of self-leadership, social support and interpersonal competence.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.433-443
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• 2009

The purposes of this study were to investigate the relationships among body image, social self concept, and clothing behaviors of adolescents, and to find out the differences of the relationships among these three variables by adolescents' sex and age variables. The research method was survey and the subjects were 656 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; body image, social self concept, clothing behaviors and demographic attribution. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, and path analysis, using SPSS program. The results were as follows. First, adolescents generally evaluated their bodies as middle level on their physical attractiveness and had positive social self concept. And high school students had more positive body image and social self concept than middle school students. Second, on clothing behaviors, 5 dimensions were emerged: clothing interest, psychological dependency of clothing, clothing ostentation, clothing conformity, and clothing satisfaction. Third, there were close correlations among body image, social self concept, and clothing behaviors; body image and social self concept had close interrelationship each other. However, body image had close relationship with only clothing satisfaction dimension, whereas social self concept had close relationships with all clothing behavior dimensions except clothing conformity. In conclusion, this results showed that body image, social self concept and clothing behaviors have close interrelations, therefore, clothing play an important role to enhance adolescents' body image and social self concept.

• Korean Journal of Child Studies
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• v.29 no.6
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• pp.193-206
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• 2008

This research studied mothers of clients to examine relationships between level of self-concealment and level of perception of social support in the working alliance (goal concurrence, task agreement, and emotional relationships during parent consultation) as perceived by the therapist, Subjects were 87 mothers of clients and 42 therapists. The parent consultation sessions examined in this study ranged from the 3rd to the 12th session. Data were analyzed by simple regression and two-way ANOVA. Results showed that (1) the level of self-concealment affected all components of working alliance. (2) Perception of social support level affected all components of working alliance. (3) Interaction effects of levels of self-concealment with perception of social support were significant.

• Korean Journal of Childcare and Education
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• v.15 no.6
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• pp.99-116
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• 2019

Objective: This study examined the relationship between maternal beliefs on social development, management strategies of peer relations, and their child's peer competence in order to understand how to promote children's peer competence. Methods: Self-report questionnaires were used on 195 mothers with children four to years old. Data were analyzed using Pearson Correlation Analysis and Baron and Kenny's three-step regression. Results: First, there was a positive relationship between maternal beliefs on social development and their child's peer competence. Second, this study found that there were partial mediating effects of advice·support and supervision on the relationship between maternal beliefs on social development and children's social competence. Conclusion/Implications: The findings confirm that mothers' beliefs on social development and management strategies of peer relationships are proceeding factors for children's peer competence. Significant attention should be paid to mothers' beliefs on social development and management strategies of peer relationships for children's positive social development.

• Journal of Contemporary Eastern Asia
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• v.16 no.2
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• pp.93-109
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• 2017

Cross-culturally, acts of sharing are recognized as an effective method to initiate and maintain human relationships in real-life situations by promoting continuous reciprocal exchanges between donors and recipients. Specifically, this study examines the effects of sharing a media product from the perspective of the givers, as compared to effects on the receivers. "Gangnam Style," a Korean music video, is of interest because it was spontaneously shared worldwide by young adults who used it as a vehicle to build and strengthen social relationships, among young adults. While both the givers and receivers of the "Gangnam Style" benefited from bridging new relationships, the results of this study found that those who gave "Gangnam Style" benefited more in terms bonding already existing relationships, compared to those who received materials. This study provides further evidence in support of the "sender-effect" paradigm and enhances our understanding of how online sharing contributes to the construction of social capital among the young adults.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.47-57
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• 2015

Recently, Internet of Things (IoT) have become popular for research and development in many areas. IoT makes a new intelligent network between things, between things and persons, and between persons themselves. Social network service technology is in its infancy, but, it has many benefits. Adjacent users in a social network tend to trust each other more than random pairs of users in the network. In this paper, we propose recommendation technique using social network in Internet of Things environment. We study previous researches about information recommendation, IoT, and social IoT. We proposed SIoT_P(Social IoT Prediction) using social relationships and item-based collaborative filtering. Also, we proposed SR(Social Relationship) using four social relationships (Ownership Object Relationship, Co-Location Object Relationship, Social Object Relationship, Parental Object Relationship). We describe a recommendation scenario using our proposed method.