• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.502-510
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• 2021

This study was identified to affection factors the life satisfaction among the college students with allergies by ecological approaches. This study was secondary analysis by using the 2015 Korean Community Health Survey (CHS) raw data, it analyzed 1,862 college students with allergies. Male students' life satisfaction were explained by 7.9% as degree of allergic diseases, frequency of breakfast, networking with friends, social activities with relatives, social activities with religion, satisfaction of natural environment and medical health service. Female students' life satisfaction were explained by 3.0% as frequency of breakfast meal, social activities with relatives and satisfaction of natural environment. We need to make the strategies and policies to improve of student's intake breakfast and make campus' green space.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.996-1011
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• 2023

This study introduces an effective marketing strategy for fashion SMEs and small designer brands utilizing Instagram as a social networking platform. The research compared the impact of two information delivery types (native advertisements vs. live streaming after native ads) and two types of promotional messages (scarcity vs. price discount) on SNS consumption value, and product attitude toward fashion designer brands. The study involved surveying 251 Korean women aged 25-55 with experience in buying designer products and using SNS. Data analysis was conducted using SPSS 26.0 and Process Macro v3.5. Results indicated that both native advertisements and live streaming enhance economic and social values in SNS consumption. Live streaming with price discount messages generates higher perceived SNS consumption values compared to scarcity messages. Consumers showed a more favorable attitude toward designer brand products when watching the live streaming of price discount messages rather than scarcity messages. The findings emphasize that the broadcast host actively induced participation to reveal viewers' social presence through comments or emphasized discount messages such as ultra-special prices during live streaming on Instagram.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.531-539
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• 2021

Given the rapid development of information and communication technology (ICT) and the deepening of the information gap phenomenon in the context of the COVID-19 pandemic, researchers and practitioners need to understand the changing perceptions of new phenomena such as COVID-19 information gap on the existing information-vulnerable population. In this study, an empirical analysis was performed with the digital information gap survey data in 2020 to understand the potential impact of COVID-19 on the information gap according to the information-vulnerable class. This study is to verify the effect of information gap, marginalized groups, gender, and major factors of information services (contents, social relations, life services, information production, networking, social participation, non-face-to-face services) on the change in perception of digital information technology after Corona. Hierarchical regression analysis was performed. As a result of the analysis, it was found that the higher the content, social relationship, life service, networking, and digital non-face-to-face service, the higher the change in perception of digital information technology after Corona. Therefore, in light of the evolving phenomenon of COVID-19, it is considered that the government needs to provide education and training to strengthen the capabilities of the information-vulnerable class in order to resolve the digital information gap.

• Journal of the Korea Society of Computer and Information
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• v.25 no.8
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• pp.159-172
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• 2020

Social networking services (SNS) are developing significantly with the Internet and smartphones. It's a friendly social media, but if you think deeply about it, you'll find that it has a variety of faces. It is a communication tool between users, a medium for delivering information, an infrastructure for providing applications, and a community where people with common interests gather. In recent years, business tools, shopping and payment methods are also being swallowed. The influence of the spread of SNS on the real world is also expanding, and the work being dealt with from a sociological perspective is also increasing. Also, if you pay attention to the technical aspects of SNS, it is composed of various technical elements, such as infrastructure that handles large-scale access, user interface that supports comfortable use, and big data analysis to understand people's behavior more deeply. However, I usually use it as usual. However, if you look through SNS, you can see that the situation is surprisingly profound and multifaceted. This study began by looking at the history and current status of SNS and attempted to find its status through comparison with other media. From the point of view of relationship with society, it can be a risk and legal issue when using SNS, such as crimes using bad social media or social media. It is also necessary to comment on the activities on SNS or the guidelines established by the operators. Therefore, various legal issues on SNS will be discussed. Also, as an example of using SNS, I will introduce an example of using SNS in disaster response. From a more technical point of view, you will receive commentary on SNS's network-based technology and SNS's information use, and these articles will help you understand and use SNS safely and help you further utilize or develop SNS.

• The Journal of Industrial Distribution & Business
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• v.5 no.1
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• pp.27-37
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• 2014

Purpose - This study analyzed the characteristics of social networking sites (SNSs) using related literatures, and researched the models discussed in precedent studies, to investigate the effects of SNS characteristics upon consumers'awareness, purchase intention, and recommendation. The purpose of the study was to investigate the use of SNSs as a marketing tool. Design, methodology, and approach - For an empirical analysis, the author distributed questionnaires online and offline, to verify the models and hypotheses. Respondents were persons aged 17 or older, who were frequent users of SNSs. The questionnaire survey was conducted for 11 days from September 30, 2013 to October 10, 2013. The author distributed 450 copies and received 430 responses. Finally, 412 copies were used for the analysis after excluding 18 copies having poor answers. Results - The findings about SNS users' behavior could be used as material in the future use of SNS as a marketing tool. Further, the study provided not only theories about SNS characteristics, but also variables and items that were verified during the empirical study. Conclusions - Further studies are needed to overcome the limitations and to establish various kinds of SNS marketing strategies in detail.

• The Journal of Korean Society for School & Community Health Education
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• v.14 no.2
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• pp.29-45
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• 2013

Objectives: The purpose of this study was to identify relationships between experiential activity, ego-resilience, sense of community, and school life adjustment of middle school students and to provide the basic data that can contribute to the activation of experiential activities. Methods: 2,351 middle school students of panel survey conducted by National Youth Policy Institute were used in the final analysis. The structural equation model(SEM) was carried out to analyze structural relationships between experiential activity and ego-resilience, sense of community, and school life adjustment of the youth. IBM SPSS Statistics 20.0 and IBM SPSS AMOS 20.0. were used for the analysis of all data. Results: Experiential activities had a statistically significant positive effect on ego-resilience(p<0.001), school life adjustment(p<0.05), and the sense of community (p<0.001). Especially experiential activities acted on ego-resiliency, a sense of community, school life adjustment as an important parameter. Sense of community also showed to be an important mediating role between ego-resiliency and school life adjustment. Conclusions: In order to maximize the effectiveness of experiential activities, it is necessary to build the community networking enough to take full advantage of community resources and develop various experiential activities to meet the needs of youth and social change.

• Journal of Korea Game Society
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• v.15 no.4
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• pp.145-156
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• 2015

Existing researches have been limited to one-dimensional analysis of game experience (enjoyment, addictive user, usability). However, we considered to analyze complex sentiments of mobile game users due to diffusion of multitasking in these days. In this study, We focused on 'collective sentiments' of mobile game users and studied 'connected emotions and mental model' of them. To support theoretical assumption, we analyzed social data which reflect intention and unintended behavior of users. As a result, multiple consumption of service, diversified patterns of information recommendation and quest experience based on networking were critical to mobile game UX.

• Korea Journal of Hospital Management
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• v.23 no.4
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• pp.26-39
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• 2018

Purposes: The purpose of this study is to analyze the issue of interest in patient medical service of small and medium hospitals using big data. Methods: The method of this study was implemented by data mining and social network using SNS big data. The analysis tool were extracted key keywords and analyzed correlation by using Textom, Ucinet6 and NetDraw program. Findings: In the results of frequency, the network-centered and closeness centrality analysis, It was shown that the government center is interested in the major explanations and evaluations of the technology, information, security, safety, cost and problems of small and medium hospitals, coping with infections, and actual involvement in bank settlement. And, were extracted care for disabilities such as pediatrics, dentistry, obstetrics and gynecology, dementia, nursing, the elderly, and rehabilitation. Practical Implications: Future studies will be more useful if analyzed the needs of customers for medical services in the metropolitan area and provinces may be different in the small and medium hospitals to be studied, further classification studies.

• Journal of Internet Computing and Services
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• v.17 no.4
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• pp.173-180
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• 2016

SOA has been adopted by enormous number of organizations world-wide. This study has investigated significant factors which affect SOA adoption in positive and negative manner. Unlike the previous similar studies, where they focused on qualitative analysis for SOA adoption, this study conducted a quantitative analysis to investigate the relationship between the adoption of SOA and the performance of IT organizations. In order to conduct the research, an online questionnaire was created and distributed among SOA experts through the social networking platform of professionals, LinkedIn. Total one hundred and four (104) respondents from thirty (30) different countries participated in this study. The results of this study indicate that there are both positive and negative influences upon SOA adoption. The positive influences includes: governance, strategy, culture and communication, business and IT alignment and ROI; whereas complexity, security concerns, and costs have negatively affected SOA adoption.

• Journal of Korean Society for Quality Management
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• v.46 no.2
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• pp.339-350
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• 2018

Purpose: The purpose of this study is to propose useful suggestions by analyzing the impact of SNS quality and the pressure which comes from SNS usage objectives on SNS discontinuance intention. Methods: We developed a SNS user's discontinuance intention model in terms of SNS quality and pressure of SNS usage. Survey data of SNS users was analyzed using multi-regression analysis for testing hypotheses. Results: We found that information quality plays an important role in lowering the SNS discontinuance intention. In addition, it was founded that pressure of social networking and information processing are positively related with the SNS discontinuance intention. Conclusion: We expect that this research can provide theoretical and practical implications. As for theoretical, this study can suggest the insight on conceptualization of SNS fatigue in the further study. Regarding practical implication, service providers can make their service strategies based on understanding our analysis.