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http://dx.doi.org/10.7583/JKGS.2015.15.4.145

Collective Sentiments and Users' Feedback to Game Contents : Analysis of Mobile Game UX based on Social Big Data Mining  

Cheon, Youngjoon (MOT Center, Yonsei University)
Kwak, Kyu Tae (Dept. of CIM, Honam University)
Publication Information
Journal of Korea Game Society / v.15, no.4, 2015 , pp. 145-156 More about this Journal
Abstract
Existing researches have been limited to one-dimensional analysis of game experience (enjoyment, addictive user, usability). However, we considered to analyze complex sentiments of mobile game users due to diffusion of multitasking in these days. In this study, We focused on 'collective sentiments' of mobile game users and studied 'connected emotions and mental model' of them. To support theoretical assumption, we analyzed social data which reflect intention and unintended behavior of users. As a result, multiple consumption of service, diversified patterns of information recommendation and quest experience based on networking were critical to mobile game UX.
Keywords
Collective Emotion; Mobile Game; KakaoGame; User Experience;
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Times Cited By KSCI : 2  (Citation Analysis)
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