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http://dx.doi.org/10.7469/JKSQM.2018.46.2.339

Effects of SNS Quality and Purpose on SNS Discontinuance Intention  

Lee, DongJoo (Division of Business Administration, Hansung University)
Kim, MyoungSoo (Department of Business Administration, Kangwon National University)
Publication Information
Journal of Korean Society for Quality Management / v.46, no.2, 2018 , pp. 339-350 More about this Journal
Abstract
Purpose: The purpose of this study is to propose useful suggestions by analyzing the impact of SNS quality and the pressure which comes from SNS usage objectives on SNS discontinuance intention. Methods: We developed a SNS user's discontinuance intention model in terms of SNS quality and pressure of SNS usage. Survey data of SNS users was analyzed using multi-regression analysis for testing hypotheses. Results: We found that information quality plays an important role in lowering the SNS discontinuance intention. In addition, it was founded that pressure of social networking and information processing are positively related with the SNS discontinuance intention. Conclusion: We expect that this research can provide theoretical and practical implications. As for theoretical, this study can suggest the insight on conceptualization of SNS fatigue in the further study. Regarding practical implication, service providers can make their service strategies based on understanding our analysis.
Keywords
SNS Quality; Pressure of SNS Usage; SNS Discontinuance Intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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