• Korean Journal of Child Studies
• /
• v.26 no.6
• /
• pp.351-365
• /
• 2005

This study investigated causal relations between mother's parenting, self-efficacy, perceived social support, stress, and parenting behaviors, Child's temperament, and the mediational role of mother's parenting self-efficacy. Participants were 404 Korean children and their mothers living in Seoul, Korea. Results showed that mother's parenting self-efficacy was positively related to mother's Warmth-Acceptance, social support, and child's temperament. On the other hand, mother's parenting self-efficacy was negatively related to. mother's Rejection-Restriction, mother's Permissiveness-Nonintervention, and mother's stress. Structural equation modeling indicated that mother's parenting self-efficacy was a significant mediator of the relation between mother's perceived social support and stress, child's temperament, and mother's parenting behaviors including Warmth-Acceptance, Rejection-Restriction and Permissiveness-Nonintervention Child's temperament had an indirect effect on mother's Rejection-Restriction and Permissiveness Nonintervention.

• Asia pacific journal of information systems
• /
• v.12 no.4
• /
• pp.55-75
• /
• 2002

The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.4
• /
• pp.573-593
• /
• 2020

This study analyzes consumers' responses toward chatbot services in a fashion retail context. Anthropomorphism and personalization of chatbots are proposed as critical features of a chatbot service that attract positive behavioral intentions from consumers. Social presence, trust, and enjoyment are expected to mediate associations among chatbot characteristics and consumers' acceptance of the service. The experiment was conducted in a controlled laboratory; participants were instructed to engage with a virtual shopping chatbot service via their cell phone and complete a questionnaire online. A total of 189 participants participated in this study along with and four experimental groups of 2 (anthropomorphism: high / low) × 2 (personalization: high / low) were formed with between-subject design. The collected data were analyzed using SPSS 25.0 and SPSS PROCESS Macro programs. The results show that the effect of anthropomorphism and personalization of chatbots on consumers' service acceptance intention when using fashion shopping chatbot service were mediated sequentially by social presence, trust, social presence and enjoyment. This study provides meaningful evidence on the effects of chatbots characterized by anthropomorphism and personalization on consumer responses, acceptance intention and associated psychological mechanisms by expanding the field of consumer behavior into chatbot services.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.9
• /
• pp.3239-3248
• /
• 2010

A number of people using e-payment system has been increasing drastically during the recent period and the trend still continues. The purpose of this article was to investigate the effect of service quality and social factors on the e-payment system acceptance and the moderating effects of self-efficacy in the perspective of the interactional approach. In this research, data were collected from 2331 e-payment system users with structured questionnaires and analyzed using regression analysis method. This research found that security, responsiveness, mass media, word of mouth, security and self-efficacy of interaction effect have significant positive effects on acceptance intension. The result of this research showed that the social influence and self-efficacy interactional approach are more adequate than only service quality in accounting for the e-payment system acceptance.

• Korean Journal of Childcare and Education
• /
• v.14 no.4
• /
• pp.43-62
• /
• 2018

Objective: The purpose of this study was to examine the effect of child care teachers' happiness and social support on job performance. Methods: The subjects were 380 teachers employed in child care centers and kindergartens in Gyeonggi Province. Self-report questionnaires were used to investigate teachers' happiness, social support and job performance. The data were analyzed by frequency, percent, Pearson's correlation and stepwise regression with the SPSS program. Results: The results of this study were as follow. First, teachers' job performance was positively associated with teachers' happiness. The highest correlation sub-variable was purpose in life. Next were personal growth, self-acceptance, environmental mastery and autonomy. And the last was positive relationships with others. Teachers' job performance was positively associated with teachers' social support. The highest correlation sub-variable was evaluative support. Next were affective support and material support. And the last was informative support. Second, teachers' happiness and social support affected job performance. Evaluative support, which was a sub-variable of social support, affected job satisfaction. And personal growth, purpose in life, and self-acceptance, which were sub-variables of happiness, affected job satisfaction. Conclusion: This study revealed that teacher's happiness and social support were important factors for teachers job performance.

• Journal of Digital Convergence
• /
• v.19 no.1
• /
• pp.379-388
• /
• 2021

The purpose of this study is to identify the effect of parent-rearing attitudes on intention of school dropout of multicultural adolescent and the mediating effect of biculture acceptance between two variables. For the purpose, 1,323 subjects selected from the sixth year of the Multicultural Youth Panel (MCAPS) were analyzed. The data was verified by using technical statistics, correlation, and path analysis. The results showed that first, the positive parenting attitude and biculture acceptance decreased the intention of school dropout of multicultural adolescent, while negative parenting attitude increased it. Second, biculture acceptance had a partial mediating effect on the relationship between positive parenting attitude and intention of school dropout. Third, attitude the effect of negative parenting attitudes on intention of school dropout was partly mediated by biculture acceptance. On the basis of above findings, the practical engagements to enhance biculture acceptance and prevent the intention of school dropout of multicultural adolescent were suggested.

• Korean Journal of Child Studies
• /
• v.26 no.2
• /
• pp.121-134
• /
• 2005

Data were collected by peer nomination and sociometric nomination when children were in 4th grade and again two years later, Concurrent results of peer nominations were that prosocial children were more accepted while overtly/relationally aggressive children were more rejected by peers. Peer acceptance of males at Time 1 affected peer acceptance at Time 2. Peer rejection of females at Time 2 wasn't affected by overt aggression at Time 1. Cross-sectional results of social status were that rejected and controversial children showed higher levels of overt aggression than any other group. Popular children were most prosocial; rejected children were least prosocial. In the prospective view, aggressive males remained more rejected than any other group. Rejected children remained least prosocial.

• International Commerce and Information Review
• /
• v.9 no.2
• /
• pp.87-101
• /
• 2007

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

• Asian Journal for Public Opinion Research
• /
• v.7 no.3
• /
• pp.143-168
• /
• 2019

With much attention being paid to the rapid growth of wrist-worn smart devices, this study aimed to examine the micro-processes that determine an individual's adoption of smart bands and smartwatches. Primarily relying on the theoretical background of the extended technology acceptance model (TAM II), this study explored relationships between three groups of predictors-social, personal, and device-oriented-and the three main components of the original TAM: perceived usefulness (PU), perceived ease of use (PEOU), and behavioral intention (BI). Results from the path analysis indicated multiple factors played significant roles in increasing the PU, PEOU, and BI of wristworn smart devices: subjective norms, social image, self-efficacy, perceived service diversity, and perceived reasonable cost. The main findings from this research contribute to significantly improving the understanding of the main factors leading people to adopt wrist-worn smart devices.

• The Journal of Information Systems
• /
• v.30 no.3
• /
• pp.137-158
• /
• 2021

Purpose This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors. Findings The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.