• Journal of the Korean Society of Costume
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• v.65 no.3
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• pp.117-130
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• 2015

The purpose of this study is to investigate the 'sexy look' of the Paris Haute Couture evening dresses of the past 10 years from 2005 to 2014. The results are as follows: According to the occurrence frequency analysis of the fashion images of sexy look evening dress, the type of sexy look that appeared the most is the romantic sexy look, followed by erotic sexy look, ethnic sexy look, minimal sexy look and avant-garde sexy, respectively. According to the design component-specific analysis of evening dress for each Haute Couture house, 7 Haute Couture houses have used H-line silhouette over the past 10 years, each H-line silhouette being different. In terms of material, Valentino, Elie Saab, Givenchy, Chanel and Dior have shown a trend of favoring see-through material, Gaultier and Armani showed a lot to combine different materials. In terms of color, Valentino, Chanel, Dior, Gaultier, Armani have shown a general trend in the last 10 years to express sexy look by using attractive and mystical black tones, Elie Saab has shown skin color a lot by using brown family colors and Givenchy has used white family colors. According to the design components analysis for each sexy look fashion image, the H-line silhouette showed the most frequency to represent sexy looks. In terms of material, avant-garde sexy look, ethnic sexy look and minimal sexy look showed a lot to combine different materials to express sexy looks, but erotic sexy look and romantic sexy look are characterized by using thin see-through material. As for the color, black series has been most represented in the last 10 years for the Haute Couture evening dress sexy look.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.3 s.3
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• pp.83-95
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• 2004

In order to investigate female workers' recognition of image making, this study conducted a survey of female workers in Daegu and obtained results as follows. First, according to the result of analyzing recognition of image making, many of female workers, 82.3% of whom were between 20s and 40s, replied that they were 'pure and lively'(41.8%) or 'elegant and womanly'(32.3%) but what they sought for in their mind was an elegant and womanly image. However, the image that a majority of female workers wanted to have in the future was 'elegant and womanly' (53.3%) and 'sexy and attractive'(27.4%). This suggests that our society still demand women to be womanly as well as sexy and attractive. Second, with regard to outward image by age, most female workers regardless of age thought that outward image is important for social life. This suggests that younger women recognize more the influence of image and, consequently, the necessity of image making. Thus, the recognition of the importance of outward image appears to result in the proportional enhancement of the consciousness of image management. Third, younger women have a great difference between their current image and the image they seek for and such a difference may be related to mental immaturity between ideal and reality. Fourth, as for the relationship between image making and occupation, those who engaged in service and beauty art highly recognized the importance of image making as they were greatly influenced by their outward image in their social life.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.318-327
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• 2005

The purpose of this study was to analyze the image perception of modern fashion according to erotic expressions ans erotic levels. The research methods werea quasi-experimental research. The experimental materials developed for the study were a set of stimuli and a responsse scale. The stimuli was consisted of 15 photographs according to erotic expressions and erotic levels. The reponse scale consisted of semantic differential scales. The subjects consisted of 254 male and 260 female undergraduate students of Chungnam National University by a convenient sampling method. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test and t-test. Result were as follows ; 1) The fashion image of erotic experessions and levels, were categorized into 3 images factors : sexy-potency, modesty, attractiveness. 2) The erotic expressions significantly affected on three image factors 3) The erotic levels showed significant differences in three image dimensions and stronger erotic levels pressented more sexy-potency, less models and attractive images. 4) The erotic expressions showed interaction effects with the erotic levels in three image dimensions. 5) Subject's gender had a significant difference on fashion image perception : male subjects perceived the fashion photographs more attractive than female subjects did.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.18-32
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• 2006

The objectives of this research were to identify the differences of image evaluations by perceiver's gender, majors and jeans' finishing and to examine image characteristics that have an influence on attractiveness and preferences of jeans' finishing. The subjects are 96 undergraduate students in Los Angeles of the USA. Elegant and refined images had a significant effort on perceiver's gender, so men tended to highly evaluate jeans as elegant and refined images than did women. Soft images were recognized differently by perceiver's major, so non-specialists in design tended to highly evaluate jeans as soft images than did specialists in design. In finishing, shattered wash was evaluated as the most individual, attractive, energetic, and splendid images, and stone wash was evaluated as the most ordinary, unattractive, and plain images. Light images tended to have interaction effects by majors and finishing. Specialists in design did not perceive differences between light images from finishing well, but non-specialists in design perceived that stone wash finishing's image is lighter than indigo blue finishing's image. Sociable images had interaction effects by perceiver's gender, majors and jeans' finishing, and especially non-specialists in men estimated that shattered wash has the lowest sociable images in finishing. According to evaluations about finishing images of ladies' jeans, men tended to be attracted by splendid images, and women tended to be attracted by sexy images. In addition, both men and women were commonly attracted by feminine images, so the study found that feminine images is important image for developing jeans for ladies. According to evaluations about finishing images of ladies' jeans, men preferred sexy and natural images to comfortable and energetic images, and women preferred sexy and neat images. Female undergraduate students of the USA tended to be attracted by sexy images, and we found that actually they consider buying jeans with such images.

• Journal of Fashion Business
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• v.19 no.5
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• pp.34-47
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• 2015

Sexiness is the image of a person who attracts attention regardless of his/her age, and today's society has created a more positive impression by transforming the image into something others consider even more attractive. Consequently, we begin to take interest in makeup, - a means of portraying a good impression. Eyebrow makeup in particular, being at the center of the determining factor of a good facial image, can be thought of as the makeup that can most effectively transform one's image. The purpose of this study was to analyze the difference in perceived sexiness depending on the general perception of eyebrow makeup. This study produced an eyebrow stimulus that applied the average rate of change in an image transformation of different eyebrows in order to raise the objective credibility of the sensibility evaluation so it could determine the figure of influence that eyebrows had on facial impressions. The research results showed that the majority of female university students believed that eyebrows were an effective means of expression in changing facial images and attributed a higher mature and sexy image if the average ratio of change was higher. The study, could also identify that a sexy image was perceived when the average rate of change was between 0.39~0.44. In addition, when the gradient of the shape of the viewers' own eyebrows was low, it could be verified that they perceived an image to be sexy from seeing eyebrows with a relatively high gradient.

• Journal of the Korean Society of Costume
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• v.52 no.3
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• pp.87-98
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• 2002

The purpose of this research is to investigate the difference on c1othing image evaluation in the ratings between men and women. For this study, pilot test was conducted to 50 clothing majored university students to explore the stimulus of 'cute', 'casual', 'sexy', 'elegant', 'intelligent', 'formal', 'romantic', 'individual', 'refined' for the 9 each image styles from the 32 spring wears in fashion magazine $\ulcorner$FARBE$\lrcorner$(March. 2000). On the basis of the preliminary survey, the question items explored the 15 pairs of polar adjectives as seven-point Likert Scale. The main survey was preceded 94 female and 111 man of university students from March 13 to 24 in 2000, twice for 7-days interval. There were significant differences between the two sexes for each style image ratings. It was found that the female was recorded mote ordinary, stable. refined. superior, plain, like than the male for intelligent style. Meanwhile, the intelligent style was evaluated well on in years by female, but male young. The female tended that elegance style was more stable, warm and less young than the male. The cute style was evaluated more light, tender, feminine, young by the female than the male, find the female looked warm while the male cool. The formal style was more stable, unrefined. solid, unfamiliar dislike, old by the female than the male. The casual style was revealed plain and warm by the female while splendor and cool by the male, the female more active, tender, familiar than the male and individual, attractive and poor quality than the female. The sexy style was evaluated more active, good appearance, young than the female, tender than the male and the female dislike a bit while the male like. The female evaluated the refined style for more stable. refined. superior good appearance and nature than the male. The romantic style was evacuated more like, refined, superior, good appearance nature and familiar by the male, but the female a bit unfamiliar. The individual style was revealed that the female evaluated cool and a bit dislike while the male warm and like, and the male more refined, feminine, young than female.

• International Journal of Costume and Fashion
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• v.17 no.1
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• pp.73-87
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• 2017

Monpe, Korean women's wartime attire during the Japanese colonization period, has survived for 70 years as typical baggy workpants for rural women and emerged as retro-fashion. This paper applied a theory of "meme" to explain the monpe fashion trend in Korea. Based on literature review, empirical analyses were conducted by analyzing market and media including newspaper articles and blogs. We found that the monpe meme has evolved over time through variation, penetration, and diffusion. In terms of variation, the impression of monpe transitioned from a negative image to a positive one as a result of changes in design, functionality, and popular image. In terms of penetration, the monpe meme has spread into popular culture, again through mass media, with images of active, sexy, and attractive monpe-wearers on television and at popular occasions. Finally, the monpe meme has diffused throughout a broad range of consumers of various ages and both genders as an item of clothing for various occasions through diversified distribution channels. In this way, the development of monpe as fashionable clothing in Korea during the 2000s is itself a meme reflecting its evolution from a disgraceful colonial legacy to an item of contemporary fashion.

• Journal of the Korean Society of Costume
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• v.54 no.7
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• pp.91-106
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• 2004

The purpose of this study was to review the previous researches, analyze the clothing image, the make-up image and compare the analyses of clothing image and make-up image. The previous researches of clothing image and make-up image were reviewed in 6 kinds of Journal. The results of previous research review and analysis were followed as : Measuring mean of image are used to similarly that semantic differential technique and summated rating technique. Attention to proposed researcher abstraction image in make-up image, but there is problem that this hard to explain objectivity of image abstraction. There are a lot of occasions that 4 or 5 image factors were extracted by factor analysis. The make-up image researches that presented image stimulus were more than study that do not present. Image words were classified which were compiled words have similar sub image. Grace, activeness, lively. unique, modernity attractive, feminine. sexy and ripeness clothing images were classified factors. which were representative clothing image. Elegance, Sophisticate. romantic, natural, modern and youthfulness make-up image for factor were representative make-up image factors. However the problems were found that some representative image factor included the sub images which were different from some factor image. Compared with representation image words, same image words were used to not agree what clothing image and make-up image. Standardization of word should be made that show that clothing image and make-up image.

• Journal of Fashion Business
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• v.9 no.5
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• pp.152-167
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• 2005

This study aims to aid hair fashion design for using hair style change by knowing the hair fashion images' characteristics. To accomplish this purpose, posed a questions to capital area university women students from June 3. 2005. to June 23. 2005. The hair fashion images' characteristics are; (1) avant-garde - unique style of every categories, (2) ethnic - korean style of center part, no volume, down chignon, inactivated texture, (3) romantic pretty - girl like cute style of long, wide wave, wide braid, center part or bang, activated texture, using pin or ribon, (4) elegance - graceful style of down point up style having wave, volume and activated texture, (5) sexy - sexual attractive style of long & wide wave or straight with high volume, activated texture(wet feeling hair styles also possible), (6) sophisticate - refined urban style of inactivated textured graduation and layered straight hair, (7) natural - inartificial style of no volume, inactivated long straight and binding hair, (8) sporty - activated style of activated and inactivated textured short hair.