Browse > Article

Image Perception of Modern Fashion according to Erotic Expressions and Erotic Levels  

Kim, Jae-Sook (Dept. of Clothing & Textiles, Chungnam National University)
Yoon, Ji-Hyun (Dept. of Clothing & Textiles, Chungnam National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.29, no.2, 2005 , pp. 318-327 More about this Journal
Abstract
The purpose of this study was to analyze the image perception of modern fashion according to erotic expressions ans erotic levels. The research methods werea quasi-experimental research. The experimental materials developed for the study were a set of stimuli and a responsse scale. The stimuli was consisted of 15 photographs according to erotic expressions and erotic levels. The reponse scale consisted of semantic differential scales. The subjects consisted of 254 male and 260 female undergraduate students of Chungnam National University by a convenient sampling method. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test and t-test. Result were as follows ; 1) The fashion image of erotic experessions and levels, were categorized into 3 images factors : sexy-potency, modesty, attractiveness. 2) The erotic expressions significantly affected on three image factors 3) The erotic levels showed significant differences in three image dimensions and stronger erotic levels pressented more sexy-potency, less models and attractive images. 4) The erotic expressions showed interaction effects with the erotic levels in three image dimensions. 5) Subject's gender had a significant difference on fashion image perception : male subjects perceived the fashion photographs more attractive than female subjects did.
Keywords
Eroticism; Fashion image; Exposure; Adhesion; Transparency;
Citations & Related Records
연도 인용수 순위
  • Reference
1 고애란. (1990). suit의 색과 신체노출이 정숙성 인상에 미치는 영향. 연세대학교 대학원박사학위 논문
2 이경희. (1991). 의복형태 이미지의 시각적 평가에 관한 연구. 부산대학교 대학원 박사학위 논문
3 이혜숙. (1997). 복식색과 색조합의 이미지 지각 -여자 저고리, 치마를 중심으로 한 준 실험연구-. 충남대학교 대학원 박사학위 논문
4 원유상. (1981). 근대서양회화에 나타난 에로티시즘. 홍익대학교 대학원 석사학위 논문
5 Delong, M. R. (1998). The way we look (2nd Ed). New York: Fairchild Publications, 25-53
6 Descamps, M. A. (1972). Psychosociologie de la mode. 이연숙역. 서울:동국출판사
7 조은영, 홍병숙. (1992). 여성의 신체노출의상에 대한 인지적 평가. 한국의류학회지,19(5), 723-737
8 김인숙, 신소진. (1994). 신체노출을 달리한 남성 캐주얼 복장에 대한 남녀 대학생의 인상형성. 한국의류학회지, 7(1), 117-127
9 송용섭. (1986). 현대소비자 행동론. 서울: 법문사
10 김재숙, 윤지현 (2003). 1990년대 후반의 패션에 나타난 에로티시즘 -Chanel, Christian Dior, Givenchy를 중심으로-. 복식문화연구, 11(5), 711-720
11 Marks. (1976). Operationalizing the concept of store image. Journal of Retailing, 52(3), 37-46
12 Abbey, A., Gozzarelli. C. McLaughlin, K. & Hamish, R. (1987). The effects of clothing and dyad sex composition on perceptions of sexual intend: Do women and men evaluate these cues differently? Journal of Applied Social Psychology. 17, 108-126   DOI
13 Cahoon, D. D. & Edmonds, E. M. (1987). Estimates of opposites-sex first impressions related to females' clothing style. Perceptual and Motor Skills, 65, 406
14 Horn, M. J. & Gurel, L. M. (1981). The second skin, an interdisciplinary study of clothing (3rd ed). Boston: Houghton Mifflin Co
15 Williamson, S. & Hewitt, J. (1986). Attire, sexual allure and attractiveness. Perceptual and Motor Skills, 63, 981-982   DOI
16 Bataille, G. (1989). 에로티시즘. 조한경역. 서울: 믿음사
17 Paek, S. L. (1986). Effect of clothing as nonverbal communication on credibility of the message source. Clothing and Textile Research Journal, 4(2), 48-45   DOI
18 김지연, 이경희. (2001). 현대패션에 나타난 인체노출의 감성연구. 한국의류학회지, 25(5), 913-924
19 황순미. (2000). 현대 여성복 패션에 나타난 에로티시즘 표현 1990년대 후반을 중심으로. 성균관대학교 대학원 석사학위 논문
20 Grand Larousse de la langue francaise. (1972). Paris: Librarie Larousse, 1719
21 변소영. (2000). 에로티시즘을 반영한 의상 디자인 연구 속옷의 겉옷화 현상을 중심으로. 이화여자대학교 대학. 석사학위 논문