• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.213-218
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• 2021

In order to improve the quality of social services, developed countries overseas have introduced authorization or permit system to primary filtering when entering the market that provides social services. However, in Korea, a quality evaluation system for social service quality management has been introduced and implemented, but no significant effect has been achieved so far. Therefore, the purpose of this study is to investigate the relationship between service quality, service satisfaction, and repurchase intention, which are important variables to measure social service quality improvement, and to use it for service quality management. As a result of this study, service quality, service satisfaction, and repurchase intention are important factors for service quality improvement. It is necessary to secure a service provider of and continuous user selection and service quality management are also important.

• 서비스연구
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• 제12권4호
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• pp.19-29
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• 2022

본 연구는 의료서비스제공자의 언어·비언어커뮤니케이션이 라포를 매개하여 고객만족에 미치는 영향을 파악하고, 지각된 서비스진정성을 조절 효과로 하여 라포에 미치는 영향 정도를 알아보기 위해 자가 보고식 설문 조사법을 이용한 서술적 조사 연구이다. 자료수집 기간은 2021년4월5일부터 4월30일까지 였다. 편의표본추출법을 사용하여 부산광역시 및 경상남도에 소재하고 있는 의료기관을 이용한 이용객을 대상으로 하여 자료를 수집하였으며 총 306부의 유효설문지를 통계분석 자료로 이용하였다. 수집된 자료는 코딩 과정을 거쳐 IBM SPSS statistics version 25.0 및 AMOS 20.0 프로그램을 이용하여 분석하였다. 본 연구결과에서 의료서비스제공자의 언어·비언어커뮤니케이션이 라포를 매개하여 고객만족에 영향을 주고, 각 변수 간 관계에서 지각된 서비스진정성이 조절효과로써 작용 작용한다는 것을 알 수 있었다. 의료서비스제공자와 병원이용객 간의 상호작용에서 의료서비스제공자의 언어·비언어적 요소가 중요하고 이러한 요소가 라포와 고객만족에 영향을 미친다는 점을 고려해 볼 때 의료서비스제공자는 병원이용객에게 서비스를 할 때 언어·비언어적 요소를 충분히 고려하여 진정성 있는 태도로 임해야 하며, 의료기관에서도 종사자와 병원이용객이 의사소통을 원활히 하여 상호만족 할 수 있도록 관련 직무교육을 통해 돕도록 해야 할 것으로 판단된다.

• 한국경영과학회지
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• 제35권3호
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• pp.1-24
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• 2010

As the Internet is explosively growing and the market is rapidly globalized, many entrepreneurs have been given an impetus to take on the function of the intermediation between providers and customers. Organizations performing the mediating roles in the cyberspace are termed 'cybermediary' and often called 'Openmarket' as a kind of transactional cybermediary in Korea. Despite sustainable growth of Openmarket, customer complaints and damages are increasing because of absence of recovery standards after a service failure. Therefore, it is important that a service provider converts dissatisfied customers to advocates for the growth of the Openmarket. This study aims to examine the role of recovery of the service failures for the Openmarket by proposing a relationship between complaint handling and continuance based on the equity theory. From the empirical results, we found that interactional equity had significant effects on both overall service satisfaction and recovery satisfaction, while procedural equity significantly influenced only recovery satisfaction. Recovery satisfaction also had an impact on overall service satisfaction and each satisfaction factor was positively related to continuance intention.

• 한국항만경제학회지
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• 제18권2호
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• pp.65-90
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• 2002

Despite the importance and necessity, the 3PL has not been activated to date. Among many views, customers claim that logistics service provider(LSP) are not prepared or capable of offering satisfactory 3PL services, while LSP emphasize the lack of mutual trust, closed corporate culture of the customer and excessive demand for reducing the costs. With this keeping in mind, it surveyed difference of perception between users and providers of 3PL services in terms of the actual status of using 3PL services, the degree of satisfaction and key factors for selecting 3PL provider through the questionnaire. As shown in this study, 43.3％ of the respondents outsourced logistics services. However, Most company outsourced only inland transportation (49.5％) which is a simple and limited scope of 3PL services, but it also indicated that the percentage of users have ranged was less then 10% in outsourcing their whole logistics sector to 3PL provider and employing other logistics functions. Among respondents, a majority of the service provider stated that they offered satisfactory cost-saving to the customers, while users felt that the degree of satisfaction for using 3PL services was evaluated as at an average level and they more highly regarded the strong partnership of their 3PL provider rather than the saving of cost and improvement of customer's services. Moreover, in contrast to the 3PL providers which regard the most important factor for selecting 3PL service provider is the logistics cost quoted, users of 3PL services felt that the quality of services was more significant than the reduction of cost, and this tendency for selecting 3PL providers was shown in more advanced countries. While users of 3PL services indicated that the main reason for not using 3PL services was to avoid disclosing information of their business and it costs much for employing 3PL providers than doing themselves, 3PL providers thought it was due to reluctancy of opening information and resistance from the logistics division engaged in logistics activities concerned. Accordingly, providers and users of 3PL services should trust each other and prepare plan to activate 3PL services under the collaborative relationships as soon as possible.

• 마케팅과학연구
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• 제15권3호
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• pp.117-148
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• 2005

본 연구는 서비스 산업에서 서비스 제공자의 비언어적 커뮤니케이션이 서비스 성과에 어떠한 영향을 미치는지를 살펴보고자 한 것으로 구체적인 목적은 첫째, 서비스 제공자의 비언어적 커뮤니케이션과 감정적 애착과의 관계를 규명하고자 하였다. 비언어적 커뮤니케이션은 신체적 언어, 공간적 행위, 의사언어, 신체적 언어 등으로 4가지로 구분된다. 둘째, 서비스 제공자에 대한 고객의 애착과 서비스 제공자의 사회 적격성, 신뢰와의 관계를 살펴보고자 하였다. 셋째, 서비스 제공자의 사회 적격성과 신뢰, 고객만족, 전환비용과의 관계를 구명하고자 하였다. 추가적으로 본 연구에서 제사한 모델에서 서비스 유형과 서비스 이용기간의 조절효과를 살펴보았다. 이와 같은 연구가설의 검증 결과를 살펴보면, 첫째, 비언어 커뮤니케이션과 감정적 애착과의 관계에서 의사언어를 제외한 신체적 언어, 공간적 행위, 외양은 감정적 애착에 유의하게 정(+)의 경향을 미치는 것으로 나타났다. 둘째, 감정적 애착은 서비스 제공자의 사회 적격성과 신뢰에 유의하게 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 서비스 제공자의 사회 적격성은 고객만족에 정(+)의 영향을 미치지 않았고, 고객의 지각된 전환장벽에는 유의한 정(+)의 영향을 미치고 있었다. 넷째, 서비스 제공자에 대한 고객만족은 전환장벽에 유의한 정(+)의 영향을 미치지만, 신뢰는 유의한 정(+)의 영향을 미치지 않는 것으로 나타났다. 마지막으로 서비스 유형과 서비스 이용기간의 조절효과여부를 검증한 결과, 신체적 언어와 감정적 애착, 의사언어와 감정적 애착, 감정적 애착과 신뢰, 신뢰와 전환장벽 등의 관계에서 서비스 유형에 따른 차이가 나는 것으로 나타났다. 서비스 이용기간에 따라서는 신체적 언어와 감정적 애착, 외양과 감정적 애착간의 관계에서 각각 차이가 났다.

• 대한지역사회영양학회지
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• 제4권3호
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• pp.454-465
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• 1999

Consistently delivering good service quality is a complex and dynamic process. In this matter, service differs from tangible products and is highly dependent on the business and service provider. Therefore, efficiently managing the process of delivering service quality can contribute to profits for organization and satisfaction to customers. This study was performed to define service quality, and to investigate the personal and operational characteristics that impacts the service quality provided by foodservice provider. The responses from 278 foodservice providers and 427 customers in 82 fast-food and family restaurants were used in this analysis. Descriptive, Factor Analysis, T-test, ANOVA, and Correlation Analysis were used for statistical Analysis. The Results of this study were as follows : 1) The perception of foodservice provider was significantly higher than that of the customers in most of the 21 service quality attributes. 2) The 6 dimensions derived from Factor Analysis explained 56.8% for service quality. 3) Among the personal characteristics of the foodservice provider, the level of education and the position in the job led to a significant difference in some of the service qualities. 4) The type of restaurant played an important role in foodservice providers'perception of service quality. 5) Month since opening had a negative correlation with 'Atmosphere' and a positive correlation with 'Reputation', while the number of seats showed a positive correlation with 'Atmosphere' and a negative correlation with 'Food'and 'Convenience'. 6) In general, the characteristics of sales had a positive correlation with service quality. 7) The proportion of part-time employees showed a negative correlation with 'Atmosphere' and 'Food', and a positive correlation with 'Reputation'.

• 유통과학연구
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• 제15권1호
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• pp.15-20
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• 2017

Purpose - Other customers within the same service environment do influence a customer' attitude and behavior toward a service firm. Specially, other customers' misbehaviour and various service problems stemmed from them could make the other customers suffer some bad experiences. However, there are few studies to answer how the spillover effect of a service failure arisen from other customers' misbehavior. This study is aimed to examine how service failure due to the dysfunctional behavior of other customers has negative effects on customer evaluation with the service provider. Research design, data, and methodology - Data were collected from a survey based on consumers' retrospective experiences in airline service context. The hypothesized relationships were tested conducting structural equation modeling. Results - Our results show that the attribution of a firm responsibility for other-customer failure has a positive influence on customer's recovery expectation, in turn, it is negatively related to customer satisfaction. Furthermore, perceived service provider's efforts positively influence customer satisfaction. Conclusions - Although a service failure was caused by other customer's misbehavior, employees should be able to alleviate any bad feelings of the affected customers. Furthermore, service providers should provide proper recovery efforts for solving problems caused by the other customers for the wounded customers.

• 서비스연구
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• 제7권4호
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• pp.39-50
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• 2017

본 연구의 목적은 서비스 제공자(개발자)와 서비스 수혜자(고객)집단 간에 느끼는 디자인 컨셉 가치에 대한 비교연구로서 양압기(CPAP)를 중심으로 진행된 IoT기반 U-헬스케어 및 사용자 환경기반 서비스모델을 제시하여 사례연구로 진행하였다. 더블다이아몬드(Double Diamond)연구방법을 활용하여 울산에 소재한 U병원 이비인후과와 공동으로 사례 연구를 진행하였으며, 수면 무호흡 수면 환자들을 대상으로 진단부터 구매 후 사용까지 다양한 의미 있는 경험을 발췌하고 고객 유형별 차이점을 분류 하였다. 최종적으로 제시한 13개의 서비스 시나리오 모델을 대상으로 고객은 카노(Kano)만족도와 잠재적 고객만족 개선 지수(PCSI)평가를 진행하였고 개발에 참여한 서비스제공자 집단을 대상으로 스코어모델(+-)평가와 컨셉포지션(Concept Position)평가를 진행하였다. 본 연구를 통하여 도출한 결과는 총 12가지 문항에서 7가지 문항은 수혜자와 공급자 사이에서의 가치적 견해의 일치가 나타났으며 이는 사용자 환경기반 서비스모델 속성 이었으며, 반대로 가치적 견해가 상의한 결과인 5가지 문항은 IoT기반 U-헬스케어 서비스 모델 속성에 포함 되어 있었다는 것을 알 수 있었다.

• 한국의류학회지
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• 제33권4호
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• pp.543-553
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• 2009

The purpose of this study is to identify the dimensions of beauty service benefit and to examine the effect of beauty service benefit on consumer's long-term relationship through consumer satisfaction. Beauty service benefit consists of three dimensions: emotional benefit, technical benefit and functional benefit. The aforementioned three dimensions of beauty service benefits have positive effects on consumer satisfaction. The effort of relationship continuity was a moderating variable among beauty service benefits, consumer satisfaction, and long-term relationship orientation. The findings of this study are expected to be used for developing and applying the program of consumer relationship management.

• 경영과학
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• 제31권3호
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• pp.41-59
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• 2014

The marketing literature suggests that personal relationships between customers and service providers influence consumers' evaluation of goods and services. In this paper, we investigate the effects of service providers' conversation types (non-physical communication) on customers' evaluation and satisfaction in conversation with service providers. The empirical results show that the non-physical communication affect consumers' satisfaction in communication with service providers. This implies that the non-physical communication could be considered as a strategic tool when corporations need to differentiate their services from competitors to gain an advantage in competition.