• Title/Summary/Keyword: Service Differentiation

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A Dynamic Priority Control Method to Support an Adaptive Differentiated Service in Home Networks (홈 네트워크에서 적응적 차등화 서비스를 위한 동적 우선순위 조절 기법)

  • 정광모;임승옥;민상원
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.7B
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    • pp.641-649
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    • 2004
  • We propose a dynamic traffic management model which uses adaptive priority reassignment algorithm to deliver service differentiation in home networks, and implement adaptive priority reassignment algorithm using FPGA. The proposed architecture is designed to handle home network traffic without the need for signaling protocol. We categorize home network traffic into three kinds of traffic class: control data traffic class, the Internet data and non-real-time data traffic class, and multimedia data traffic class (include non-real-time and real-time multimedia data traffic). To support differential service about these kinds of traffic class, we designed and implemented a traffic management framework that dynamically change each traffic class priority depending on bandwidth utilization of each traffic class.

A Comparative Analysis of Business Strategies between Full Service Airlines and Low Cost Carriers in Korea

  • KIM, Byoung-Goo;KIM, Boine
    • The Journal of Industrial Distribution & Business
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    • v.13 no.12
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    • pp.9-22
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    • 2022
  • Purpose: Establishing a competitive advantage in the aviation market is essential as the competition among domestic airlines intensifies. Therefore, this study examined the management strategies of both large domestic airlines and low-cost airlines. Research design, data, and methodology: This study classified domestic airlines into Full Service Airlines (FSA) and Low Cost Carriers (LCC), examined each airline's current status and characteristics, and conducted case analyses of FSA and LCC based on Porter's generic competitive strategy. Results: The analyses determined that LCC primarily implemented a cost-advantage strategy, and FSA implemented a differentiation strategy. However, as competition intensified, FSA pursued cost-advantage strategies while establishing LCC through subsidiaries. There are various specific cost reduction methods, including service simplicity, scalability, high utilization, low landing fees, low-cost unit, and point-to-point flight strategies. Conclusions: LCCs are focusing on cost advantage strategies that reduce costs; however, the FSA also runs special price events that are as good as LCCs and are comparable to LCCs on some routes. Furthermore, LCC has recently expanded its mid- and long-distance routes, making competition for long-distance routes with major airlines unavoidable.

A Study on The Marketing Strategy of IoT (Internet of Things)-based Smart Home Service Companies Focusing on The Case of Xiaomi

  • Liang, Jinle;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.20-25
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    • 2021
  • In the background of the rapid development of the IoT, smart home work is becoming more and more important to each science and technology company. Smart home provides a safe, comfortable, high-quality, high-performance smart home living space compared to general homes, and at the same time It is responding to the low-carbon, eco-friendly global trend. Growth drivers driving the smart home market are increasing the number of Internet users, increasing disposable income in developing countries, increasing the importance of remote home monitoring, and increasing the need for energy saving and low carbon. In 2013-2014, Xiaomi launched a series of smart routers and smart home hardware devices. In 2015, it announced the latest product of the Xiaomi Ecological Chain, the "Smart Home Package," and in 2016 launched the MIJIA brand to invest in various smart product companies. In 2017, Xiaomi announced a plan to build an open smart hardware MIOT platform. We investigated the management strategy of Xiaomi home smart service based on IOT. The management strategy was divided into cost lead strategy, differentiation strategy of Xiaomi home service, and AIOT strategy of Xiaomi smart home.

A Study on Enhancing Managerial Performance of Business Incubators and Developing Differentiation Strategy (비즈니스 인큐베이터의 경영 성과 향상 및 차별화 전략 수립에 대한 연구)

  • SEO, Dayoon;Bae, SungUk;BAE, SungMin
    • Journal of Korean Society for Quality Management
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    • v.45 no.3
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    • pp.463-481
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    • 2017
  • Purpose: This study provide the matching mechanism between startup and business incubator to enhance managerial performance of business incubator. In addition, we propose the differentiation strategy for business incubator based on the needs of startups. Methods: In order to carry out the research, we surveyed 216 startups who already have invested in venture capitals and angel investors and currently residing in business incubator and 30 venture capitals and angel investors. Based on survey results, we develop a business incubator capability table matching startup with business incubator. Results: Satisfaction and importance of the supporting programs varied depending on the startup experience and startup lifecycle. As a result, we recommended a R&D center for machinery/material, bio/medical and electric/electronics startups and individual office for ICT and knowledge service startups. In addition, we suggested a differentiation strategy to BI in university specialized for machinery/material, privately operated BI for electric/electronic, (local)government, R&D center and individual office for knowledge service respectively. Conclusion: In this study, business incubator capability table is applied to match startup with business incubator and it could be applied to evaluate the current status of business incubator. Furthermore, it will help to establish a future strategic direction for business incubator.

A Comparison Study between Korean and Foreign Shipping Liners on Logistics Service Attributes and Capability (국적선사와 외국적선사의 물류서비스 속성과 역량에 관한 비교 연구)

  • Lee, Sang-Yoon;Ko, Hyun-Jeung
    • Journal of Korea Port Economic Association
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    • v.22 no.3
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    • pp.141-160
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    • 2006
  • In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

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Optokinetic Differentiation through the Menu Layout and Cognitive Degree of Service Menu Title for Watching Digital Media (디지털미디어 메뉴 타이틀의 인지차이와 메뉴 방향에 따른 시선주목도 차이)

  • Lee, Sang-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.111-119
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    • 2010
  • This paper deals with the experiments of optokinetic differentiation within eye tracking test through the menu direction and cognitive degree of service menu title for watching digital media service. Researcher establish a research topic which verification of differentiations of eye tracking velocity when media user perceive the service menu title within vertical structure or horizontal structure. Experimentation was designed with two types of menu structure-vertical or horizontal-and these have each 9 cases of eye tracking tasks for experimentee. Researcher arrives at a conclusion through as stated above experiment that cases of vertical menu structure is more effective method with linear channel service menu, otherwise that cases of horizontal menu structure is more effective method with non linear channel service menu, like a video on demand service. The research results will be very helpful with actual media industry players when they planning the evolutionary direction of their menu layout.

An Implementation of Bandwidth Broker Based on COPS for Resource Management in Diffserv Network (차별화 서비스 망에서 COPS 기반 대역 브로커 설계 및 구현)

  • 한태만;김동원;정유현;이준화;김상하
    • Journal of Korea Multimedia Society
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    • v.7 no.4
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    • pp.518-531
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    • 2004
  • This paper discusses a testbed architecture for implementing scalable service differentiation in the Internet. The differentiated services (DiffServ) testbed architecture is based on a model in which a bandwidth broker (BB) can control network resources, and the ALTQ can reserve resources in a router to guarantee a Quality of Service (QoS) for incoming traffic to the testbed. The reservation and releasemessage for the ALTQ is contingent upon a decision message in the BE. The BB has all the information in advance, which is required for a decision message, in the form of PIB. A signaling protocol between the BB and the routers is the COPS protocol proposed at the IETF. In terms of service differentiation, a user should make an SLA in advance, and reserve required bandwidth through an RAR procedure. The SLA and RAR message between a user and the BB has implemented with the COPS extension which was used between a router and the BB. We evaluates the service differentiation for the video streaming in that the EF class traffic shows superb performance than the BE class traffic where is a network congestion. We also present the differentiated service showing a better packet receiving rate, low packet loss, and low delay for the EF class video service.

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A Study on the Perceived Service Quality of Airport users of Incheon International Airport (인천국제공항의 화물운송서비스 이용자의 지각된 서비스품질에 관한 연구)

  • Choi, Byoung-Kwon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.33
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    • pp.167-190
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    • 2007
  • The aim of the study is to investigate the factors which decide an airport service quality and the differentiation of perception on the airport service quality between airport users and airport authority. For the purpose of this study, the determinants of airport service quality were factors analyzed on the basis of service marketing concept. In order to identify an airport service quality dimension, the writer conducted mail survey and individual interview from the Korean freight forwarders, the 3PL entities, integrators and the airport operation authority. The result of this study is summarized as follows. 1. The dimen measurement was confirmed as a superior method to dimension of service competitiveness.sions of airport service quality consist of five factors; tangibles, reliability, responsiveness, assurance, empathy. 2. There are notable differences in cognition of airport service quality between airport authority's perception and airport customer, and between airport customer's perception and expectation.

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Measuring Logistics Quality in Parcel Delivery Service (택배 산업에서의 물류 서비스 품질 측정)

  • 최성운;백봉기
    • Journal of the Korea Safety Management & Science
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    • v.5 no.4
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    • pp.219-228
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    • 2003
  • Today, the size of a parcel delivery service market, which is a part of logistics, at home and abroad has been extended rapidly and its growth rate is expected to increase hereafter. At this point, when service is applied strategically in a parcel delivery service, we need to understand the feature of logistics service quality by view of customer differentiation. In this study, we try to constitute a model of the feature of logistics service, which is combined five features of service quality (Responsiveness, Empathy, Reliability, Accuracy and Tangibility) based on measuring model of SERVQUAL with logistics service, and to know the feature of logistics service from parcel delivery service by jobs with statistical tool.

A Hierarchical Deficit Round-Robin Packet Scheduling Algorithm for User-Oriented Relative Differentiated Services (사용자 기반 상대적 차별화를 위한 계층적 결손 보완 라운드-로빈 스케줄링 알고리즘)

  • Pyun Kihyun;Lee Jong-Yeol;Cho Sung-Ik
    • Journal of KIISE:Information Networking
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    • v.32 no.6
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    • pp.676-686
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    • 2005
  • The Internet users as well as network providers are eager to have different qualities of service among users beyond the best-effort. In this paper, we propose a scheduling algorithm that provides a differentiated service in the granularity of user sessions. The proposed algorithm is a Hierarchical Deficit Round-Robin (H-DRR) algorithm that is an extension of an existing DRR algorithm. A main advantage is that H-DRR provides service differentiation for throughput-intensive applications such as FTP as well as delay-sensitive applications such as telnet or VoIP without distinguishing the types of applications. The most importance in providing a service differentiation in term of network providers is to have controllability and predictability. We show that H-DRR is superior to DRR in terms of controllability and predictability through both mathematical analysis and simulation experiments. Nevertheless, H-DRR requires O(1) complexity for implementation.