• 디지털산업정보학회논문지
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• 제13권4호
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• pp.247-261
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• 2017

O2O service that combine online with offline service has been rapidly increasing and O2O service is the new trend that merges online commerce with traditional markets in various fields. The purpose of this study is to investigate influences of University Student's Perceived O2O application characteristics on O2O services satisfaction and continuous use intention. For this purpose, questionnaires including O2O application characteristics scale, customer perceived O2O satisfaction scale and O2O use intention scale were administered to 241 college students in Seoul. Regression analysis revealed that O2O application Characteristics showed influences of O2O service satisfaction. The O2O application charac*teristics showed influences of continuous use of intention of O2O services, O2O services satisfaction showed partial influence continuous use intention of O2O service. The result of this study is expected to provide implication as an initial study O2O service which is spreading with the growth of mobile ICT. Ultimately, the results of this study provide a number of theoretical and practical implications.

• 한국전자거래학회지
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• 제15권2호
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• pp.205-217
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• 2010

큰 기대를 가지고 출범한 IPTV 서비스는 적은 가입자 수와 콘텐츠로 인해 어려움을 겪고 있다. 또한 IPTV에 대한 연구는 아직 초기단계이며 대부분의 선행연구 역시 IPTV가 어떻게 수용되고 확산될 것인가에만 초점을 맞추고 있다. 이에 본 연구는 IPTV 서비스를 수용하지 않으려는 경향을 사용자 저항으로 정의하고, 저항에 영향을 미치는 요인을 크게 혁신특성과 사용자특성, 서비스 특성으로 추출 분석하여 바람직한 IPTV의 활성화를 위한 시사점을 제시하고자 한다. 연구결과는 상대적 이점, 복잡성, 기존제품에 대한 태도, 콘텐츠, 비용, 혁신성이 IPTV 사용자 저항에 영향을 미치는 것으로 나타났다. 본 연구는 IPTV 수용에 관한 연구가 대부분이며, IPTV 사용자 저항에 대한 연구가 미흡한 상황에서, 부정적인 요인들도 같이 고려해 보는데 그 의의가 있다.

• 디지털산업정보학회논문지
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• 제14권3호
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• pp.145-153
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• 2018

The purpose of this study is to seek ways how you can apply social responsibility requirements in accordance with the organizational characteristics of 'Dong' community service centers which are administrative service platform organizations, by applying the ISO 26000 to these centers. The ISO 26000, which is an international standard for social responsibility, defines the requirements for social responsibility which all organizations, regardless of their sizes or characteristics, can apply. This does not mean that all organizations must apply all the requirements regardless of their sizes or characteristics, but means that each organization can redefine the requirements applicable to its size and characteristics and apply them. Hence, this study defined 'Dong' community service centers' organizational characteristics and stakeholders and assessed the suitability of 251 categories in the ISO 26000 requirements by using the Delphi technique. Through this assessment process, 135 categories were selected. Then, after conducting an importance test by experts, 83 social responsibility assessment indicators applicable to 'Dong' community service centers were developed.

• 한국콘텐츠학회논문지
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• 제20권2호
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• pp.382-393
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• 2020

본 연구의 목적은 장애 아동의 발달재활서비스 부모의 이용만족도를 파악하는 것이다. 이를 위해 강원도의 9개 시, 군 지역 복지관, 사설기관 등 17개소에서 장애 아동 120명과 부모 120명을 설문대상으로 하였다. 자료 분석은 SPSS Statistics 18을 사용하였으며, 주요 연구결과는 다음과 같다. 첫째, 발달재활서비스를 이용하는 부모의 일반적 특성에서 수급형태가 이용만족도에 유의한 차이가 나타났다. 둘째, 발달재활서비스의 서비스 이용특성에서 사설치료기관이 이용만족도에 통계적으로 유의한 차이가 나타났다, 셋째, 발달재활서비스의 서비스 제공에서 과정과 효과가 이용만족도에 유의하게 나타났다. 넷째, 발달재활서비스의 서비스 접근성에서 선택이 이용만족도에 미치는 영향은 유의하게 나타났다. 연구결과의 의의는 발달재활서비스의 서비스 제공과 서비스 접근성이 높을수록 장애 아동 부모의 이용만족도가 높아진다는 것을 확인한 것이다. 이에 따라 발달재활서비스를 이용하는 부모의 이용만족도를 향상시키기 위한 논의와 함의를 제시하였다.

• 한국사회복지학
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• 제47권
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• pp.310-333
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• 2001

The purposes of this research were 1) to investigate the characteristics of the meal service participants; 2) to evaluate the food service utilization of the elderly; 3) to identify major factors that affect food service satisfaction of the participants in Chungchongbuk-Do. For doing this, 309 subjects were selected and the survey research method was adopted. The characteristics of the meal service participants were similar to the characteristics of general elderly population in Korea. The public assistant recipients were under representative in this sample, that is, most of elderly people who participated in meal service consisted of non public assistant recipients. It meant that meal service was not provided to low-income elderly people. The health status of the elderly people was stable to be able to attend to the meal service organizations. The most important reason to use a meal service was to see their friends. It showed that meal services played an important role to provide support systems to the elderly people in community. Thus, meal services should be provided to the elderly people with social services. In order to analyze the factors influencing food service satisfaction, multiple regression analysis was employed. The results showed that physical activity, contact with friends who met in meal service program, and the number of social services were the important variables to predict meal service satisfaction in this study. These findings contributed to a better understanding of developing a meal service planning. Several improvement strategies were recommended to provide effective meal services. First, socio-economical characteristics of the elderly should be considered to provide appropriate services. Second, meal services should be provided to the elderly people with social services. Third, home delivery meal services should be available to the home-bound elderly.

• 산경연구논집
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• 제12권1호
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• pp.15-30
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• 2021

Purpose: Year of 2020, COVID-19 has been changing the people's everyday life to ways never been thought of before all over the world. The IT and electronic industry, the methods of supplying goods and services have been changed from contact to un-tact environments based on un-tact systems very rapidly. COVID-19 has been striking the tourism and the travel industry, especially the airline and hotel industry of which services are provided by human. For the passenger service of airliner, automation has been propelled and un-tact style of service has become mainstreams except cabin service since 2000's. For passenger transportation, due to traffic regulations and exclusions etc., switching to new ways is not easy. However, under the new environment made by COVID-19, kiosk check-in, web check-in and mobile check-in has become more important. In this study, the characteristics of airline customers using mobile goods are investigated to find ways to raise the rate of utilizing mobile check-in and to increase the efficiency of boarding process. Research design, data, and methodology: Considering the COVID-19 environment, survey was done by online research company. The research model is designed to integrate the user characteristics and usage/purchase motive and technology acceptance theory. Especially considering infectious diseases prevention, concern of safety is adopted as one of the usage motive variable. Results: Extraversion or conscientiousness characteristics prefers counter check-in(contact service), while openness characteristics prefers mobile check-in(un-tact service). Concern of safety for infectious disease shows strong non-preference on counter check-in. Conclusions: Regarding service type regardless of type of the industry, automation and un-tact have been mainstreams due to high costs of labor, efficiency and standardization issue, etc., and COVID-19 has given impetus to them. For airliner, un-tact service including boarding process service has been more and more important. To raise the rate of un-tact service use, the characteristics of the user should be analyzed first. The study results indicate that for extraversion or conscientiousness, some kinds of methods to induce them to use un-tact service more are needed.

• 품질경영학회지
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• 제47권4호
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• pp.837-846
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• 2019

Purpose: The purpose of this study is to define various concepts, features, and scopes by examining various previous studies on AI services that are completely different from existing services. It also examines the limitations of existing service quality evaluation methods and studies the characteristics by combining them with various cases of new AI services. And this is to derive and propose quality evaluation attributes of AI service. Methods: The concept and characteristics of artificial intelligence were derived through research and analysis of various previous studies related to artificial intelligence. The key characteristics and quality evaluation items were derived through the KJ method and matching based on the keywords and characteristics derived from previous studies and various cases. Results: Based on the review of various previous studies on the quality of artificial intelligence services, this study presents the main characteristics and quality evaluation items of new artificial intelligence services, which are completely different from existing service quality evaluations. Conclusion: The quality measurement model of AI service is very useful when planning and developing AI-based new products or services because it can accurately evaluate the requirements of consumers using the services of the new AI era. In addition, consumers can be recommended a customized service according to the situation or taste, and can be provided with a customized service based on this.

• 가정과삶의질연구
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• 제24권6호
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• pp.47-60
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• 2006

The purpose of this study was to find out which factors can affect customer satisfaction in the life insurance industry. Specifically, it was designed to investigate whether there were significant differences in the perceived service quality according to demographic characteristics to investigate whether there was a significant relationship between each service quality type and consumer satisfaction and to investigate whether the location in demographic characteristics serves to moderate the links between the perceived service quality and customer satisfaction. Data were collected from insurance subscribers living in Seoul and the Gyeonggi-do area and 364 questionnaires were taken into account in the analysis. Major findings of this study were as follows: First, there were significant differences in the perceived service quality according to demographic characteristics. Second, there were significant differences in customer satisfaction according toeach service quality type. Finally, the location in demographic characteristics did serve to moderate the links between the perception of service quality and customer satisfaction.

• 한국콘텐츠학회논문지
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• 제12권9호
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• pp.293-310
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• 2012

본 연구의 목적은 탐색속성의 의류서비스, 경험속성의 미용서비스, 신뢰속성의 치과서비스 등을 대상으로 서비스제공자의 서비스제공과 관련된 서비스역량, 반응성, 신뢰성 특성이 소비자의 인지적 신뢰에 미치는 영향과 서비스제공자의 개별고객화 특성이 소비자의 감정적 신뢰에 미치는 영향을 확인하고 설명하는 것입니다. 또한 인지적신뢰가 감정적신뢰 및 고객충성도에 미치는 영향과 감정적신뢰가 고객충성도에 미치는 영향을 확인하고 설명하는 것이다. 본 연구에서 설문은 의류서비스, 미용서비스, 치과서비스의 이용 경험이 있는 소비자를 대상으로 표본을 수집하였다. 수집된 자료는 AMOS 18과 SPSS win 19.0 통계패키지를 이용하여 제기된 연구가설을 검증하였다. 분석결과로는 첫째, 의류서비스에서 서비스제공자의 반응성 특성은 소비자의 인지적신뢰에 영향을 주었고, 이는 다시 감정적신뢰에 영향을 주었다. 그러나 고객충성도에는 영향이 없는 것으로 확인되었다. 둘째, 미용서비스에서 서비스제공자의 서비스역량 특성과 신뢰성 특성은 소비자의 인지적신뢰에 영향을 주었고, 개별고객화 특성은 소비자의 감정적신뢰에 영향을 주었으며, 인지적신뢰 및 감정적신뢰 모두 고객충성도에 영향을 주는 것으로 확인되었다. 셋째, 치과서비스에서 서비스제공자의 신뢰성 특성은 소비자의 인지적신뢰에 영향을 준 반면, 개별고객화 특성은 소비자의 감정적신뢰에 영향을 주었다. 그러나 소비자의 인지적신뢰는 고객충성도에 영향을 준 반면, 감정적신뢰는 고객충성도에 영향이 없는 것으로 확인되었다.

• 품질경영학회지
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• 제39권4호
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• pp.556-564
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• 2011

The purpose of this study is to analyze the effect of service quality characteristics on customer satisfaction in complex shopping mall. For the purpose of this study, we defined three service quality characteristics of complex shopping mall by correlation, harmony, synergy effect, and analyzed the effect of these quality factors on customer satisfaction. For the analysis of the data, we used exploratory factor analysis and the confirmatory factor analysis and the structural equation modeling method(AMOS 19.0). As the result of this study, we concluded that 2 of 3 service quality characteristics deeply affect on customer satisfaction in complex shopping mall, and suggest that the activation of the quality factors is needed to raise the customer satisfaction.