• Title/Summary/Keyword: Self-oriented

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A Study on Manufacture's Marketing for Consumer Protection (소비자보호를 위한 기업마아켓팅의 방향에 관한 연구)

  • 김순미
    • Journal of the Korean Home Economics Association
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    • v.18 no.4
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    • pp.75-85
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    • 1980
  • The consumer affair is one of the rapidly evolving problems in the process of recent economic growth. As the society and its economy changes, the nature and the scope of the consumer affairs also changes. while the main concept of the consumer affaires originated from the market mechanism, it is now expanding beyond the market mechanism to include everyday lives of consumers. In solving the problems which arise form the status difference between the manufacturer and the consumer the manufacturer's action is no less important the consumer's self-improvement of its status. The manufactures with the purpose of getting maximum profits from the consumers are conducting the consumer oriented managerial marketing, but this sis done form the manufacturer's point of view with the consumer's position being neglected. It is the purpose of this paper to investigate the nature and direction of the marketing from the consumer's position being neglected. It is the purpose of this paper to investigate the nature and direction of the marketing from the consumer's point of view. For this study a couple of pre-investigations were done. First, I surveyed the changing consumers with economic growth the developing process of marketing, and the cause and characteristics of the today's consumer affaires. Second, I studied the concept change of the modern marketing, and the concept of the consumerism which was materialized by this concept change. I further studied, with the consumer's point of view, the socioecological marketing which is based on the consumerism. The conclusion of this investigation is that the manufacturers should convert the in humanized marketing to the more human and environment conscious socioecological marketing because the consumer affairs which arise from the mass consumption of the modern days are expanding to include everyday's problems. This conversion naturally should be based on the human concept based consumerism. To be more effective, the manufactures should assume more social responsibilities and conduct the socioecological marketing voluntarily and willingly.

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The Current Status and Requirements for Non-pharmacological Treatment of Depression in Korea (한국에서 우울증의 비약물학적 치료의 현황과 요구도)

  • Oh, Hong Seok;Lee, Hae Won;Park, Yong Chon
    • Korean Journal of Biological Psychiatry
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    • v.14 no.1
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    • pp.21-27
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    • 2007
  • Objectives : As a part of plan to develop evidence-based treatment guidelines for depression that is more suitable for Korean situation, we investigate the present status and client's requirements for non-pharmacological treatment of depression in Korean clinical situation. Methods : Subjects were patients with depression in 12 university hospitals which are located in metropolises in Korea. We analyzed the records from questionnaires about current clinical status and requirements for the non-pharmacological treatment of depression in Korea. Results : 50.8% of the subjects have experienced non-pharmacological treatments for their depression. The preference of non-pharmacological treatment method of depression is exercise/interesting activity, counseling by psychiatrists and psychotherapy, and the best effective treatment method is psychotherapy (Es=4.36). Actually, the mean consultation time by psychiatrist is $11.31{\pm}7.16$ min, and the appropriate consultation time for client's situation is $18.39{\pm}8.95$ min. During consultation, patients' satisfaction measurement for psychiatrist's explanation about pharmacological treatment is $64.17{\pm}27.11$, and satisfaction measurement for psychiatrist's counseling for their depression about personal problems, resent stress, interpersonal relationship is $61.66{\pm}26.63$. Conclusion : In Korea, many psychiatrists offered biologically oriented treatment to their patients with depression, and patients' satisfaction measurement about consultation by psychiatrists is low. Many patients wanted to combined pharmacological and non-pharmacological treatment for their depression, and aspired to information about complementary and self-help treatment methods. It is necessary to develop non-pharmacological treatment guideline for depression which reflect the clinical situation in Korea and meet Korean patients' need.

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The Relations of Socioeconomic Status to Health Status, Health Behaviors in the Elderly (노인들의 사회경제적 수준과 건강수준, 건강행태와의 관계)

  • Lee, Sok-Goo;Jeon, So-Youn
    • Journal of Preventive Medicine and Public Health
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    • v.38 no.2
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    • pp.154-162
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    • 2005
  • Objectives: To analyze the relationships of socioeconomic status(SES) to health status and health behaviors in the elderly. Methods: Data were obtained from self-administered questionnaire of 4,587 persons, older than 65 years, living in a community. We measured the sociodemographic characteristics, socioeconomic status, health status (subjective health status, acute disease, admission experience, dental state, chronic disease etc.), activities of daily living (ADL), instrumental activities of daily living (IADL), and mini-mental state examination-Korean (MMSEK). Binary and multinominal logistic regression analyses were employed to analyze factors affecting on the socioeconomic status of the elderly. Results: With regard to the SES and health status, those with a low SES had poorer subjective health states and lower satisfaction about their physical health. Also, acute disease experiences, admission rates and tooth deciduation rates were higher in those of low SES. In the view of physical and cognitive functions, the ADL, IADL and MMSE-K scores were also lower in those of low SES. However, with regard to health behaviors, lower smoking and alcohol drinking rates were found in the low SES group, and a similar trend was shown with regular physical exercise, eating breakfast, and regular physical health check-up. From these findings, we surmise that those with low SES have a poorer health condition and less money to spend on health, therefore, they can not smoke or drink alcohol, exercise and or have a physical health check-up. Conclusion: This study suggests that socioeconomic status plays an important role in health behaviors and status of the elderly. Low socioeconomic status bring about unhealthy behavior and poor health status in the elderly. Therefore, more specific target oriented(esp. low SES persons) health promotion activities for the elderly are very important to improve not only their health status, but their health inequity also.

Profiling Usage Motivation in Micro-blogging Service by Q-methodology : The case of me2DAY (Q 방법론을 적용한 마이크로 블로깅 서비스의 이용 동기 유형 분석 : 미투데이 사례)

  • Kim, Kyung-Kyu;Kim, Hyo-Jin;Ryoo, Sung-Yul
    • The Journal of Society for e-Business Studies
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    • v.15 no.3
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    • pp.45-61
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    • 2010
  • This study investigated the types of intention to use micro-blogging service. In this study, we classified micro-blogging users' motivations using Q methodology which enables measure objectivity with subjective activity like individual thinking and feeling. The results of this study showed that micro-blogging service users' motivationswere classified into four types. Type 1 is 'relationship oriented type' and Type 2 is 'self-expression type.' Type 3 is 'time consumption type' and Type 4 is 'information seeking type.' The findings imply that the characteristics of each user type can be utilized to customize micro-blogging services.

THE PARENT INFLUENCE ON STUDENT'S TEST ANXIETY (부모의 양육태도가 자녀의 시험불안에 미치는 영향)

  • Kim, Moon-Joo;Lee, Hye-Sung
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.2 no.1
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    • pp.24-31
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    • 1991
  • It has long been accepted that test anxiety is developed by parent-child relationship. The purpose of this study was to investigate the parent influence on student's test anxiety. The Korean Form of Test Anxiety Inventory(TAI-K) and the Parent Attitude Scale were used. 481 primary school-and 500 high school students were participated in the study. The results were as follows ; 1) The parental factor identified as 'rejecting' was positively correlated with students' test anxiety, while the parental factor identified as 'rearing as self-controlled being' was negatively correlated. 2) The students who identified their parents as 'being achievement-oriented' reported significantly higher test anxiety than those who identified their parents as 'accepting'. Many studies also report that high test anxiety interferes with student's performance. Therefore, parents should accept and understand their children in order to alleviate test.

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CONCEPT AND THEORY OF TEST ANXIETY (시험불안(試驗不安)의 개념(槪念)과 이론(理論))

  • Cho, Soo-Churl
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.2 no.1
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    • pp.3-10
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    • 1991
  • Test situations are relatively specific and are experienced by everyone. The major purposes of this overview are to review the current concepts and theories of test anxiety and based on this review to suggest future directions in test anxiety theory and research. Test anxiety can be explained in terms of drive-oriented approach. trait-state anxiety theory, cognitive theory, cognitive and emotional approach, and psychodynamic theory. Usually, high test-anxious students keep the following characteristics : 1) The test situation is seen as difficult, challenging and threatening. 2) The individual sees himself as ineffective, and inadequate in handling the task at hand. 3) The individual focuses on undesirable consequences of personal inadequacy. 4) Self-deprecatory preoccupations are strong and interfere or compete with task-relevant cognitive activity. 5) The individual expects and anticipates failure and loss of regard by others. Future directions in test anxiety research should be focused to elucidate the nature and construct of test anxiety and the etiological factors of test anxiety by conducting research on the relationship between parental or social attitude and test anxiety. The effects of test anxiety on memory, attention, and cue utilization should be performed to elucidate the relationship between test anxiety and performance.

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A Linkage between Educational Autonomy Innovation and School Space Innovation - Focusing on Sejong Special Self-Governing City - (교육자치혁신과 학교공간혁신 연계 방안 - 세종특별자치시를 중심으로 -)

  • Lee, Yong-Hwan;Koo, Joong-Phil;Kim, Kwan-Young;Park, Joung-Lan
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.18 no.4
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    • pp.33-43
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    • 2019
  • This study was to research and analyze the concept of school space innovation to aim at the importance of user educational value. The purpose of this study is to analyze the needs of students, teachers, or consumers connected with the educational autonomous innovative curriculum and various school-government educational activities and suggest the ways to link school space innovation to the best possible reflection for demander-centered or the demander needs To this end, the basic concepts of the autonomous education and school space innovation were reviewed, and the literature survey on the revised education curriculum in 2015 and educational autonomous innovation curriculum at the national level, educational goals and basic value-added awareness of the curriculum. The purpose was to research the perception of students and teachers through the survey and analysis of basic values of education, the functions of school education, the direction of school environment and space spatial composition, and school space.

A Study on Development of Fashion Orientation Scale for the On-line Image Consulting of Career Men (직장남성의 이미지 컨설팅을 위한 측정도구 개발에 관한 연구 -패션성향을 중심으로-)

  • No Ji Young;Koh Ae Ran;Chung Mi Sil
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.1 s.139
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    • pp.58-67
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    • 2005
  • This study was aimed at the development of scales measuring appearance management behaviors of career men for on-line image consulting. The purposes of this study were to develop a scale which can measure fashion orientation of career men and classify them according to fashion orientation. The data were collected from 380 career men for the first survey and 372 career men for the second survey in Seoul, Korea and were analyzed by factor analysis, reliability test, cluster analysis, one-way ANOVA and Duncan test. The results from this study were as follows: 1) Ten factors of fashion orientation were identified: clothing interest, satisfaction in clothing-selecting ability, individuality and self expression, interest in appearance management, appearance improvement and mood enhancement, clothing conformity, putting value on attractive appearance, maintenance of neat appearance, weight control and pursuit of fashion. The total variance explained by the ten factors was $65.70\%$ and Cronbach's $\alpha$ of 10 factors ranged from $.60\~.92.$ 2) Three groups were classified by the representative items of fashion orientation factors : passive appearance management group who were conscious of other people, positive appearance management group who were highly fashion-oriented and indifferent group to appearance management. The fashion orientation characteristics of groups classified in the second survey were nearly similar to those in the first.

Meaning Transfers Depending on Personality Type -Focusing on TV Beauty Programs- (소비자 성격유형에 따른 의미전이 -TV 뷰티프로그램을 중심으로-)

  • Ahn, Suh Young;Kim, Yirang;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.382-396
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    • 2016
  • This study explores 1) the cultural meanings that television beauty programs deliver, 2) the ways consumers consume TV beauty programs, and 3) the differences in the meaning of television beauty programs according to personality types. An Enneagram was used to define different personality types. The Enneagram explained personalities according to underlying core energies and was useful to grasp consumer behavior. Exploratory data were collected through in-depth interviews of fifteen women in their twenties who watched television beauty programs regularly. The personality types were classified according to three core energies: head-centered, heart-centered, or body-centered. The results were: First, television beauty programs were celebrity-focused, product-focused, and consumer-focused. They were found to help consumers improve their appearance in an appearance-oriented contemporary society by sharing appearance management information. Second, consumers consumed the products from television beauty programs as well as sought a "beautifully transformed self". Third, cultural meanings moved first from a culturally-constituted world to consumer goods through television beauty programs that then moved these goods to the individual consumer through symbolic consumption behavior along with grooming rituals, evaluation practices, appreciation practices, and accounting practices. Symbolic consumption behavior differed with personality type: heartcentered consumers transferred meaning through grooming rituals and appreciation practices, head-centered consumers through evaluation practices, and body-centered consumers through accounting practices.

A Study on the Development of Fashion Design Practice Model Applying the Methodology of the Design Cycle -Focused on Demna Gvasalia's Design Method- (The Design Cycle(TDC) 방법을 활용한 패션디자인 실습모형 개발 연구 -뎀나 바잘리아의 디자인 방법을 중심으로-)

  • Lee, Hyunseung;Park, Juhee;Lee, Jaejung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.40-57
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    • 2018
  • This study investigated the design practice model based on the creative fashion designer's methodology in fashion education. 'The Design Cycle' was the criterion used to analyze the design method of Demna Gvasalia who is one of the outstanding contemporary designers. After that, this study's practice model was then developed and experimented to verify its effectiveness in design practice as based on Gvasalia's method where ready-to-wear products were firstly dissembled then re-constructed with new designs created based on re-constructed results. To test its effectiveness, a student oriented design workshop was held to extract design results through the practice model; in addition, the students also conducted a survey to evaluate the effectiveness of the method. According to the self-evaluation result, the participants generally accept the design efficiency through the distinctive process. An evaluation by three fashion experts was also conducted. Experts assessed that the model is recommendable for seniors having knowledges on 'Construction', it is appropriate to deal with the trickled-down copying trend that could promote student interest and generate separate results according to different visions. Therefore, it could be accepted that the applicability of this study's practice model was confirmed.