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Profiling Usage Motivation in Micro-blogging Service by Q-methodology : The case of me2DAY  

Kim, Kyung-Kyu (연세대학교 정보대학원)
Kim, Hyo-Jin (중소기업기술정보진흥원)
Ryoo, Sung-Yul (서강대학교 경영전문대학원)
Publication Information
The Journal of Society for e-Business Studies / v.15, no.3, 2010 , pp. 45-61 More about this Journal
Abstract
This study investigated the types of intention to use micro-blogging service. In this study, we classified micro-blogging users' motivations using Q methodology which enables measure objectivity with subjective activity like individual thinking and feeling. The results of this study showed that micro-blogging service users' motivationswere classified into four types. Type 1 is 'relationship oriented type' and Type 2 is 'self-expression type.' Type 3 is 'time consumption type' and Type 4 is 'information seeking type.' The findings imply that the characteristics of each user type can be utilized to customize micro-blogging services.
Keywords
Micro-blogging Service; Intention to use; Q Methodology;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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