• Fashion & Textile Research Journal
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• v.24 no.4
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• pp.408-417
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• 2022

This study developed a structural model to examine the relationships among consumer traits, self-brand connections, and purchase intentions for local fashion brands under "Guochao" consumption in China. An online survey with a self-administered questionnaire was undertaken through Chinese SNS tools to collect the data. A total of 276 usable responses were obtained from Chinese consumers who are residents in China. More females(n=174, +63%) than males (n=102, 37%) participated, and they were aged from 18 to 45 years old. The measurement model was confirmed to be reliable and valid. In the estimated structural model, the consumer traits of ethnocentrism and cultural affinity positively affected the self-brand connection, leading to purchase intentions for the local fashion brands. Specifically, the ethnocentrism factor indirectly affected the purchase intentions by mediating the self-brand connection, while the cultural affinity factor had significant direct effects on purchase intentions. Thus, a partial mediating effect of self-brand connection was found in the relationship between the consumer traits(ethnocentrism and cultural affinity) and purchase intentions of local fashion brands in the cultural "Guochao" consumption context. This study provides insights into extending the cultural theory of ethnocentrism relevant to self-brand connections and discusses the managerial implications for developing strategic global branding in the Chinese fashion markets.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.2
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• pp.56-68
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• 2008

Technology adoption has been an important issue for researchers and practitioners. In this paper, we identified the relationships between intention of technology adoption and technological affinity and other psychometric characteristics. We believe that technology affinity may be one of the general psychometric traits of individuals, and thus people have a different affinity levels which may influence the technology adoption intention. As a result it was found that need for cognition and self efficacy had positive influence on technology affinity, and the affinity also positively affected adoption intention. In addition, it was also found that technology affinity displayed a mediating role for the consumers adoption intention with need for cognition and self efficacy.

• Journal of Wetlands Research
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• v.5 no.1
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• pp.15-27
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• 2003

The fractal study in river basin has been performed for the sinuosity of an individual stream and bifurcation of the stream network. The previous studies has suggested many methods or equations for the fractal dimension estimation in a river network. This study used those many equations for the estimation of fractal dimensions on the streams such as Bokha, Gonjiam, and Pocheon streams. The estimated dimensions are in the range of 1 to 1.359 for the individual stream and 1.634 to 2 for the stream network. The most of equations were suggested based on the assumption of self-similarity of a river basin for the individual stream and stream network. However, the real river basin could be characterized by self-affinity rather than self-similarity. Even though we estimate the dimensions by using many equations, we could not recommend which one is better equation for the estimation of fractal dimension. This might be from the self-similarity assumption of equations. Therefore, the assumption and research work of self-affinity will be needed for the appropriate estimation of fractal dimension in river basin.

• IMMUNE NETWORK
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• v.16 no.4
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• pp.219-232
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• 2016

Production of high affinity antibodies for antigens is a critical component for the immune system to fight off infectious pathogens. However, it could be detrimental to our body when the antigens that B cells recognize are of self-origin. Follicular helper T, or Tfh, cells are required for the generation of germinal center reactions, where high affinity antibody-producing B cells and memory B cells predominantly develop. As such, Tfh cells are considered as targets to prevent B cells from producing high affinity antibodies against self-antigens, when high affinity autoantibodies are responsible for immunopathologies in autoimmune disorders. This review article provides an overview of current understanding of Tfh cells and discusses it in the context of animal models of autoimmune diseases and allograft rejections for generation of novel therapeutic interventions.

• Journal of Korea Water Resources Association
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• v.42 no.9
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• pp.691-702
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• 2009

This study makes a systematic approach to Hack's law considering self-affinity and self-similarity of natural basins as well as the elongation of corresponding catchment-plan forms. Catchment-plan forms extracted from DEM appear to be the population come from the interactions of 2 hypotheses on Hack's law. It is judged that the elongation measures based on inertia moments are more intuitive than the ones based on main channel lengths. The exponent of Hack's law, h, seems to be similar to the result of Gray's study (1961). However Hurst exponent, H, being 0.96 imply that catchment-plan forms considered in this study have isotropic increasing properties with scale. From this point of view it is inferred that the shapes of the basins in this study would be more affected from self-similarity of main channel lengths than self-affinity of catchment-plan forms.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.277-286
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• 2020

In this study, seven middle school students in the Kumnarae local children's center in Jungnung-dong were selected to conduct visual information design lesson to cultivate local identity. Through the pre and post questionnaires of students and self-evaluation of students' outputs we will verify its effectiveness. First, in the results of the pre and post questionnaire, the learner 's level of local identity which are local affinity, local affection and local self - esteem increased. Second, local affinity shows the greatest increase. This class can be interpreted as the most effective in terms of local affinity, which is the first step in forming regional identity. Third, learners expanded both objective locality and subjective local identity based on data collection and empirical knowledge.

• Journal of Korean Society of Rural Planning
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• v.18 no.4
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• pp.117-127
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• 2012

The demand of rural tourism industry has increased among the urbanites in South Korea, in due to the increase of leisure activity and the emergence of ageing society. Rural amenity resources are gaining various interests, in the value creation and promotion of tourism. In this study, the propensities of city dwellers were separated by life-style classification, and each affinity to the rural amenity resources was examined in accordance with the separation. A questionnaire survey of urbanites in the southern area of Gyeonggi-do, the most populous province in South Korea, was conducted to analyze the preference of city dwellers about rural amenity resource and life-style of themselves. For statistical verification, $IBM^{(R)}$ $SPSS^{(R)}$ Statistics 20 software was used for frequency, reliability, factor and multiple regression analysis of this research. The results of the statistical analyses found a noticeable characteristic in life-style classification. The affinities of urbanites can be classified into four congregations of life-style factors in this statistical model. Each congregation of the factors was named as 'Self-development-oriented', 'Leisure-oriented', 'Achievement-oriented', and 'Culture-oriented' life-style, to represent the characteristics for convenience' sake. Among these styles, only 'Self-development-oriented' and 'Achievement-oriented' showed the positive correlation with rural amenity resources in the multiple regression analysis. In addition, the rural amenity resources were also analyzed in accordance with the life-styles classification of urbanites. City dwellers showed the highest interest to the 'natural resource management facility resource' in natural resources, the 'traditional heritage resource' in cultural resources, and the 'community resource' in social resources. Meanwhile, they showed less interest to 'agricultural and scenery resources' in natural resources, 'specialty production resource' in cultural resources, and 'cooperative farming' in social resources. These characteristics can be constructed as meaning that the urbanites who concern self-development and achievement of their lives have high interest in rural amenity resources, and the main interest of them is not 'return-to-the-farm'(歸農) but 'return-to-the-home'(歸村).

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.3
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• pp.133-147
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• 2017

This study aims to investigate the effect of personality traits (Big5) of local government officials on job exhaustion. First, we examine the correlation between personal characteristics of individual employees and self-efficacy and the correlation between factors of civil servants' personality characteristics and job stress. Also, it was confirmed whether self-efficacy had a significant effect on job exhaustion and whether job stress had a significant effect on job exhaustion. In order to empirically study this research model, we held a survey based on the employees of Gangnam-gu, Seoul. The main results of this study are as follows : First, it was confirmed that sincerity among personality characteristics affects positive self-efficacy and neuroticism affects negative self-efficacy. However, it was confirmed that extroversion, affinity, and openness were not correlated with self-efficacy. Second, neuroticism has a positive influence on job stress and openness has a negative effect on job stress. However, there was no correlation between extroversion, affinity, sincerity and job stress. Third, the relationship between self-efficacy and job exhaustion turned out to give a negative effect. Finally, job stress was positively influenced by job exhaustion. Therefore, it is necessary to apply the study on personality characteristics (Big5), job stress, and job exhaustion, which have been studied based on service industries, to local government officials. The purpose of this study is to suggest job training for enhancing personality traits that can help reduce the job burden of local government officials.

• Bulletin of the Korean Chemical Society
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• v.32 no.8
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• pp.2827-2829
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• 2011

• BMB Reports
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• v.42 no.1
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• pp.53-58
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• 2009

The methyl-directed mismatch repair (MMR) mechanism has been extensively studied in vitro and in vivo, but one of the difficulties in determining the biological relationships between the MMR-related proteins is the tendency of MutL to self-aggregate. The properties of a stable MutL homologue were investigated using a thermostable MutL (TmL) from Thermotoga maritima MSB8 and whose size exclusion chromatographic and crosslinking analyses were compatible with a dimeric form of TmL. TmL underwent conformational changes in the presence of nucleotides and single-stranded DNA (ssDNA) with ATP binding not requiring ssDNA binding activity of TmL, while ADPnP-stimulated TmL showed a high ssDNA binding affinity. Finally, TmL interacted with the T. maritima MutS (TmS), increasing the affinity of TmS to mismatched DNA base pairs and suggesting that the role of TmL in the formation of a mismatched DNA-TmS complex may be a pivotal observation for the study of the initial MMR system.