• Title/Summary/Keyword: Satisfaction factors

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The Effects of Service Quality Factors on Customer Satisfaction and Intention of Revisit in Korean Medicine Hospital (한방병원의 서비스 품질요인이 고객 만족도와 재이용의도에 미치는 영향)

  • Lee, Jaeeun;Yang, Jonghyun;Chang, Dongmin
    • Korea Journal of Hospital Management
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    • v.22 no.3
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    • pp.18-30
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    • 2017
  • This study was performed to analyze systematically and validate empirically the influence of korean medicine service quality on satisfaction factors and revisiting intention. The candidates were patients visiting the one korean medicine hospital in Gyeongnam. We took a direct survey collected during 15 days May 1 to 15, 2016. For the survey I distributed a total of 250 questionnaire and used the final 230 of them in verifying this research model except unreliable data. The collected data were used statistics program SPSS WIN 22.0 and the research model were examined by AMOS 18.0. The main research results are follows. First, the most influencing factors on consumer satisfaction were public image factors and then human factors. and then effectiveness factors. Second, the most influencing factors on reuse intention were public image factors and then physical factors. Third, human and effectiveness factors of service quality factors in korean medicine hospital did not effect on revisiting intention directly but, effected on revisiting intention through mediation role of the customer satisfaction. Forth, satisfaction on the significant effect on reuse intention. so satisfaction has proved to be a important factor for reuse intention. The results of this study are expected to contribute to management efficiency and developmental improvement on korean medicine hospital policy and management efficiency and be used as a basis for leading to national health promotion through the development of korean medicine service.

A Study on the Importance and Satisfaction of Purchase Decision Factor of Smart Phone : Focusing on Chinese Consumers (스마트폰 구매결정 요인의 중요도와 만족도에 관한 연구 : 중국 소비자를 중심으로)

  • Han, Lihua;Ahn, Jongchang
    • Journal of Information Technology Services
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    • v.13 no.3
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    • pp.275-298
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    • 2014
  • The purpose of this study is to verify the difference between the importance level and the satisfaction level of each purchase decision factor of smart phone. Through review of literatures about purchase decision factors, we have derived about attributes of 6 factors. T-test, importance performance analysis (IPA), and regression analysis were conducted to identify priorities among the details of the importance and satisfaction and to analyze the effect relationship between satisfaction of each factor and overall satisfaction. Looking at a few high-priority order, battery capacity, memory capacity, fast and accurate repair, the adequacy of the repair cost, and processor in the top five factors were shown to be an important factor when purchasing smart phones. The results of this study can provide the marketing strategies for smart phone suppliers. In addition, these results imply what factors of smart phones should be more considered before launching into chinese smart phone market.

Moderating effect Switching Barrier on Coffee-shop customer Satisfaction and Loyalty (커피전문점에서 전환장벽을 고려한 고객만족과 충성의 관계)

  • Kim, Pan-Su;Han, Jang-Hyeop
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.683-694
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    • 2011
  • This study analysed impact of service quality on customer satisfaction and loyalty in the take-out coffee shop. The switching barrier was also studied as a moderating effect. Particularly, this study focused on relationships between customer loyalty and switching barriers. A lot of previous studies interest only in customers satisfaction. This study also analysed relationships among service quality, customer satisfaction, switching barriers and brand loyalty. Eventually, service quality significantly affects customer satisfaction, moderating effects, brand loyalty and marketing performance. SERVQUAL model which was established by PZB (1988) was used as a service quality factors. The impact on customer satisfaction was analysed using multiple regression analysis. Simple regression analysis was used to find effects of customer satisfaction and customer loyalty. Additional factors of switching barriers was classified based on previous studies. Hierarchical multiple regression analysis was used to find factors of customer loyalty among switching barriers. In the result, we can find that the importance of tangibles, responsiveness in service quality factors and contract cost, search cost and continuous cost in moderating effects.

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Factors Influencing Adolescents' Life Satisfaction in Korea (우리나라 청소년의 삶의 만족도 영향요인)

  • Sohn, Shinyoung
    • The Journal of Korean Society for School & Community Health Education
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    • v.18 no.3
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    • pp.29-44
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    • 2017
  • Objectives: The purpose of this study is to identify the influencing factors of adolescents' life satisfaction. Methods: The data of the 6th Korean Child-Youth Panel Survey(KCYPS) was analyzed using the SPSS 24.0 and 24.0 AMOS program. Based on literature review, a hypothetical model consisted of six theoretical variables, twelve paths and seventeen measurable variables. Results: The modified model showed a goodness of fit to the empirical data(GFI=0.958, AGFI=0.940, NFI=0.945, RFI=0.931, TLI=0.904, RMSEA=0.055). Ten paths among twelve paths proved to statistically significant. Depression showed statistically significant effects on adolescents' life satisfaction directly. Personal characteristics, parenting behavior, peer attachment and self-esteem showed statistically significant effects on adolescents' life satisfaction directly and indirectly. Personal factors and external environmental factors affect adolescents' life satisfaction. Conclusions: Based on the results of this study, it is necessary to develop programs to improve adolescents' life satisfaction.

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Exploring the Factors Affecting Viewer Satisfaction on Internet Personal Broadcasting Based on the Kano Model (Kano모델 기반의 인터넷 개인방송 서비스 만족도 영향요인 고찰)

  • Moon, Yunji
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.95-110
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    • 2021
  • This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

Evaluation of e-commerce system success factors in health care (의료기관 전자상거래 성공요인의 평가)

  • Park, Jae-Sung;Kim, Hye-Sook
    • The Korean Journal of Health Service Management
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    • v.3 no.2
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    • pp.17-27
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    • 2009
  • The purpose of this study was to identify the impact of e-commerce system satisfaction on e business success factors. We developed the questionnaire for measuring system satisfaction and success factors and tested internal reliability and construct validity. Cronbach's alphas of all system satisfaction factors were above .79 and that of e business success factors were above .82 except partnership (.66). In the regression models, we tried to identify all possible independent variables such as individual factors, organizational factors, system vendor size, order items in their systems and system satisfactions. Using Partial F-test, the regression model with system satisfaction factors, individual and organizational factors was identified as the optimal model in explaining the dependant variable. In the best model, system readiness and timeliness was significant determinants of e-business success evaluation. After using 7 success evaluations factors as the dependant variables, only three models were significant linear models, which were the models with partnership, CEO willingness to e-commerce and e-commerce support. In those models, system readiness and timeliness showed consistent influences to success factors.

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A Study on Influence Factors for the Customer Satisfaction in the Automobile Insurance Market (자동차보험시장에서 고객만족의 영향요인에 관한 연구)

  • Lee, Ihn-Shik
    • Journal of Korean Society for Quality Management
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    • v.36 no.3
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    • pp.66-75
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    • 2008
  • Korean insurance companies recently started to understand that the customer satisfaction can be a critical role affecting sales performance and profit. A number of authors have reported and analyzed service quality factors in the auto insurance. The purpose of this research is to examine influence factors for the customer satisfaction in the auto insurance market. This study is assumed that customer satisfaction factors are composed of prices of service and corporate image as well as service quality factors. 249 questionnaires are gathered and analyzed from persons. The main findings of the empirical study are : First, the influence from prices of service and corporate image is higher than that from service quality factors, Second, repurchase of auto insurance highly correlated to recommendation intention.

A Study on the Customer's Satisfaction of the Tableware on Foodstyling using Fuzzy cognitive Maps (퍼지인식도를 이용한 음식이 담겨진 그릇, 음식, 테이블보가 고객만족에 미치는 영향)

  • Kim, Sun-Hee
    • Journal of the Korean Society of Food Culture
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    • v.21 no.6
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    • pp.571-576
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    • 2006
  • The purpose of this study, where the subjects are people with the job related to cooking or are culinary expert, is to investigate factors that influence consumer's satisfaction on the tableware seen on broadcast, magazine, food service industry and/or other media. First, this study demonstrates three factors that influence on consumer's satisfaction : first factors of the shape, the color, the size of the tableware, second factors of the shape, the color, the quality of the food, third factors of the design, the color, and the quality of the tablecloth.Lastly, this study shows satisfaction that can be affected between the tableware and the food, between the food and the tablecloth, and between the tablecloth and the tableware.In conclusion, the primary factors that influence on consumer's satisfaction are the color of the food, tableware, and tablecloth, that reflects that visual role plays an important role in the food service industry. From now on. more study that will go into details is expected.

Importance and Satisfaction with Selection Attributes when Purchasing Kimchi (시판 김치의 구매시 중요도 및 만족도)

  • You, Jung-Hee;Shin, Min-Ja;Choi, Soo-Keun
    • Journal of the East Asian Society of Dietary Life
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    • v.18 no.4
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    • pp.624-632
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    • 2008
  • This study was conducted to estimate the drift of change for in Kimchi purchases, and to contribute to the efforts to improve the quality improvement of Kimchi sold at markets. Questionnaires were distributed to 450 adults, and 396 samples were statistically analyzed. There were significant differences in the average values of importance and satisfaction. Based on analyses of the 14 factors, the level of satisfaction was significantly lower than the level of importance. Importance-factors such as 'taste' ($4.56{\pm}0.81$) and consistency of 'quality' ($4.37{\pm}0.79$) are very important to consumers, whereas 'package volume' ($3.79{\pm}0.91$) and 'price cutting' ($3.84{\pm}1.01$) are rarely considered by consumers. Fourteen significance factors were three factors. Overall significance for selection attributes when purchasing Kimchi differed according to gender, age and marital status. Fourteen satisfaction factors were extracted to four factors. Overall satisfaction for selection attributes when purchasing Kimchi differed according to martrial status. Total satisfaction with selection attributes when purchasing the food was greatly affected by its quality and packaging. These findings confirmed that Kimchi products should be diversified and active marketing should be carried out if Kimchi is to become a global product.

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Factors affecting the life satisfaction of unmarried one-person households according to marital experience (결혼경험 유무에 따른 비혼 1인 가구의 생활만족도에 영향을 미치는 요인)

  • Kang, Sohyun;Park, Jeoung Yun
    • Journal of Family Resource Management and Policy Review
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    • v.24 no.1
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    • pp.21-39
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    • 2020
  • The purposes of this study were to identify the factors that affect the life satisfaction of unmarried one-person households and to examine how these factors influence this population. This study targeted 308 unmarried one-person households. The results found the following: one-person households without marriage experience had higher levels of job stress than one-person households with marriage experience, and the level of differentiation of family projections was lower; the overall level of life satisfaction was higher in one-person households without marriage experience than in one-person households with marriage experience; in one-person households without marriage experience, higher life satisfaction correlated with higher levels of self-integration, family projection processes, and family retirement differentiation, and lower job stress, which was correlated with higher self-control ability, higher evaluation and higher material support; and life satisfaction was found to be higher in unmarried one-person households that received more information and had a lower age, lower job stress, and higher monthly income. This study contributes to the literature in that it explores how marital experience interacts with demographic variables, occupational factors, psychological factors, and social support factors and consequently affects the life satisfaction of unmarried one-person households.