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http://dx.doi.org/10.7318/KJFC.2006.21.6.571

A Study on the Customer's Satisfaction of the Tableware on Foodstyling using Fuzzy cognitive Maps  

Kim, Sun-Hee (Department of Hotel Culinary & Catering Management, Chungwoon University)
Publication Information
Journal of the Korean Society of Food Culture / v.21, no.6, 2006 , pp. 571-576 More about this Journal
Abstract
The purpose of this study, where the subjects are people with the job related to cooking or are culinary expert, is to investigate factors that influence consumer's satisfaction on the tableware seen on broadcast, magazine, food service industry and/or other media. First, this study demonstrates three factors that influence on consumer's satisfaction : first factors of the shape, the color, the size of the tableware, second factors of the shape, the color, the quality of the food, third factors of the design, the color, and the quality of the tablecloth.Lastly, this study shows satisfaction that can be affected between the tableware and the food, between the food and the tablecloth, and between the tablecloth and the tableware.In conclusion, the primary factors that influence on consumer's satisfaction are the color of the food, tableware, and tablecloth, that reflects that visual role plays an important role in the food service industry. From now on. more study that will go into details is expected.
Keywords
foodstyling; tablestyling; tableware;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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