• Title/Summary/Keyword: SWOT-AHP

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A study on the Strategic Development Plan of the Port-logistics Cluster in Busan (부산지역 항만물류클러스터의 전략적 발전방안에 관한 연구)

  • Lee, Dong-Hee;Ryoo, Dong-Keun
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2007.12a
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    • pp.257-258
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    • 2007
  • 급변하는 동북아 항만물류환경 속에서 부산항이 동북아 물류중심지로 발전할 수 있는 방안을 모색하기 위해서 SWOT/AHP 분석을 이용하여 부산지역 항만물류클러스터를 둘러싸고 있는 대내외적인 환경 중 중요한 요인들을 파악하여 각 요인들에 대해 쌍대비교 평가를 수행한 후 우선순위를 도출하여 부산지역 항만물류클러스터를 발전시킬 수 있는 전략적 방안을 제시하고자 하였다. 도출된 우선순위를 바탕으로 전략수립의 단계는 제시하였지만, 전략별 세부추진방안은 구체적으로 제시하지 못하여 차후 연구가 수행되어야 할 것이다.

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Strategic Development and SWOT Analysis for IT/ICT Programs in Universities of Mazandaran in Iran Using Digital Indices

  • Mahdavia, Iraj;Abbaspour-Ghomi, Hassanjan;Sahebjamnia, Navid;Eissazadeh-Roshan, Yousof;Fazlollahtabar, Hamed;Mahdavi-Amiri, Nezam;Hamzehpour, Amin
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.31-47
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    • 2009
  • The rapid growth of information and communication technologies prompted the need for developing the strategic implementation framework of IT/ICT programs in universities. Here, we propose a strategic framework for the development of the IT/ICT programs in the universities of the province of Mazandaran in Iran. We use the SWOT analysis to assist the formulation of the strategy, where the Analytic Hierarchy Process (AHP) is applied to weigh the SWOT factors and the fuzzy TOPSIS is used to evaluate the strategic plans. Based on Iran and Mazandaran Digital Indices (DI) and considering the SWOT matrix, four strategies are identified. Finally, an analytical concept, namely the strategy shooting, is considered to show the role of SWOT factors and strategic plans on the performance of the system.

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Strategy of Vitalization for Female Maritime Officers

  • Jeong, Woolee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.06a
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    • pp.233-235
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    • 2013
  • Women represent only 1 and 2 percent of the 1.25million maritime officers in the world. Despite the slight increase of female maritime officers, there are few studies concerning them indicating that there has been insufficient progress especially on merchant ships. This study refers to the data from carried out 173 female students in Korea Maritime University and suggests the strategy of vitalization for female maritime officers using AHP and SWOT analysis.

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A Study on the Development plan of Logistics Competitiveness of Hunchun Region (훈춘지역 물류경쟁력 발전방안 연구)

  • Li, Chunyu;AHN, Woo-Chul
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.125-150
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    • 2019
  • The Hunchun area is the only development and opening line in Jilin Province and the Changchun-Jilin-Tumen Developmental Plan area, and as a hub area for regional logistics, promoting the logistics competitiveness of the Hunchun area is an important factor in promoting economic development in the Northeast region. The purpose of this study is to derive the factors for activating logistics competitiveness in Hunchun area by applying SWOT analysis and to present them to policy-makers by drawing priority of factors for promoting logistics competitiveness in Hunchun area through AHP survey of Chinese and Korean logistics experts. According to the analysis, the weighting was high in order of opportunity factors and strength factors, and the priority was high in order of factors such as promotion and expansion of One Belt, One Road policies, active support through national policies, construction of international logistics center cities, construction of logistics centers, and supply of bulk cargo. Finally, from a comprehensive perspective, this study presented policy implications such as SO Strategy (Strength-Occupancy Strategy) and ST Strategy (Strength-War Strategy) focusing on the strengths of the Hunchun Region for the strategy of strengthening the logistics competitiveness of the Hunchun area.

A Study on vitalization of the Pohang Yeongil Port and its hinterland in the post Covid-19 pandemic (포스트 코로나 시대 지역거점항인 포항영일만항과 배후단지 활성화 방안에 관한 연구)

  • Kwak, Dong-Wook;Lee, Sung-Woo;Kim, A-Rom;Seo, Young-Joon
    • Journal of Korea Port Economic Association
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    • v.38 no.1
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    • pp.73-86
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    • 2022
  • This study aims at investigating measures to vitalize the Pohang Yeongil New Port and its hinterland in the context of the post Covid-19 pandemic. To identify appropriate strategies, an SWOT analysis combined with fuzzy-AHP(Analytic Hierarchy Process) was applied for strategical priority. Among the SWOT factors, weaknesses and threats were found to be critical. At a more detailed level, the strategic priorities were given to insufficient infrastructure (W), neighboring ports (T), insufficient shipping network (W), low service level (W) and South-North Korea relationships (T). Given these results, several strategies to overcome core weaknesses and threats of the Pohang Yeongil Port were suggested. The results of this study may provide valuable insights for port policy makers.

Analysis of Relative Importance and Priority of the Strategy for Overseas Expansion of South Korea Fabric Firms in Indonesia (한국 섬유원단업체의 인도네시아 해외진출 전략의 우선순위 분석)

  • Jo, Myoung Rae;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.01a
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    • pp.427-428
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    • 2019
  • 한국섬유산업은 위기에 직면하고 있으며, 해외진출이 증가하고 있다. 한국 섬유산업에 있어서 세 번째 교역군인 인도네시아는 한국의 직접투자액이 5위로 한국의 해외진출이 활발한 국가이다. 본 연구는 한국 섬유원단업체가 인도네시아로 진출하기 위한 발전 전략을 제시하고자 한다. 먼저, 문헌연구와 전문가 회의를 통해 인도내시아 사정을 고려한 섬유업체의 SWOT 대표요인들을 도출하였다. 이들간 우선순위를 도출하기 위해 AHP 분석을 시행하여, SWOT 요인들의 최종가중치와 우선순위를 도출하였다.

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Research on Development Strategy of China Ice-Snow Sports Tourism Industry Based on SWOT-AHP Model-Case Study on Zhangjiakou

  • Chen, Wenjie;Zhou, Pan;Bae, Kihyung
    • International Journal of Contents
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    • v.16 no.2
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    • pp.92-101
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    • 2020
  • Industrial integration is the innovative embodiment of regional economic theory. The promotion of industrial integration is conducive to improving the scale effect and spillover effect of the industry. Also, it has the power to radiate, drive, and lead the innovation and development of the whole industrial cluster. The purpose of this paper was to identify the most suitable development pattern of the ice-snow sports tourism industry in Zhangjiakou, one of the host cities of the 2022 Winter Olympics. This study combs the characteristics of the development of the ice-snow sports industry, and analyzes the current situation of the industry in Zhangjiakou based on the SWOT-AHP method. This paper argues that the integrated industry is the most suitable development pattern for the promotion of the ice-snow culture industry in Zhangjiakou. The following content will present effective countermeasures to accelerate the development of the ice-snow culture industry integration in Zhangjiakou from three aspects: industrial resource integration, industrial chain layout, and scientific and technological innovation. The IT live simulation technique facilitates identifying some vital elements during the data collection.

A comparison of weight on SWOT factors of hidden champion between Korea and Germany (한독 히든챔피언 간의 SWOT요인 중요도 비교)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.163-174
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    • 2016
  • The object of this study identifies the weights of SWOT factors in hidden champion. And the other purpose of the study is to test the differences of weight between Korea hidden champion group and Germany theirs group. The survey research is employed for the hidden champion CEOs of two countries. This research is employed the AHP(Analytic Hierarchy Process) for the weight of SWOT factors in hidden champion based on an empirical survey done to 61 firms which are to be fostered as Korean type hidden champion and 40 firms which are to be fostered as Germany type hidden champion. And then the t-test assesses whether the weight means of two groups are statistically different from each other. The weights of SWOT factors of hidden champion have been identified. There are the differences of weight between Korea group and Germany group. The order of Korea group's weight is following by the strength (0.3062), the opportunities (0.2344), the threat (0.1804), and the weakness (0.1157). The order of Germany group's weight is following by the strength (0.2603), the opportunities (0.2286), the threat (0.1604), and the weakness (0.1432). The technology capability of strength, the lack of knowledge on overseas market of weakness and the market uncertainty of thereat have statistically differences between two groups. However, the sub-factors of opportunities statistically have no differences.

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A Study on the Policy Direction of the Online Platform Industry: Focusing on PEST-SWOT-AHP Analysis for Scholars and Researchers (온라인 플랫폼 산업의 정책 방향성 연구: 학자 및 연구자 대상 PEST-SWOT-AHP 분석을 중심으로)

  • Sun-Ho Park
    • Journal of Industrial Convergence
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    • v.22 no.5
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    • pp.1-10
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    • 2024
  • This study proposes a developmental policy direction for the online platform industry, moving away from the regulatory-centered discussions that have predominated thus far. To offer policy directions, the PEST-SWOT-AHP analysis model was employed. The study first categorizes the issues of the domestic online platform industry into political, economic, social, and technological aspects, which are then further categorized into 16 strengths, weaknesses, opportunities, and threats. The relative importance among these factors was measured, leading to the derivation of four final strategies. The analysis indicates that policy directions should prioritize addressing weaknesses, with 'improving regulations that hinder innovation' being the most important factor across all categories, while technological factors were consistently rated highly in importance apart from this. Accordingly, the policy direction for the domestic online platform industry suggests avoiding excessive regulation and instead emphasizing policy support centered around technological development. This study is significant in that it presents a macroscopic developmental direction for online platform policies that have not been discussed in existing academic research, and it provides professional and objective indicators through consensus among scholars and researchers. In the future, it is hoped that research will continue to propose detailed policy strategies and implementation systems based on a macroscopic perspective.

A study on the Activation Schemes of Cold Chain Logistics System in Incheon Port (인천항 콜드체인 물류체계 활성화 방안에 관한 연구)

  • Kim, Hong-seop;Shang, Yufei
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.19-40
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    • 2019
  • Ports have been facing the adverse impacts of the global recession. In terms of imports, with a vast consumption hinterland, the Incheon Port has developed as the metropolitan's gateway. Additionally, the port's exports to China has been increasing due to a consistent increase in the demand of cold chain foods in the country. Considering the short distance between the Incheon Port and the ports in Northern China, the Incheon Port can serve as a logistics hub and a distribution center for exporting processed foodstuffs to China. The establishment of a cold chain logistics system at the Incheon Port will prove to be a robust strategy. After reviewing studies and interviews from various departments, this study suggested strengths, weaknesses, opportunities, and threats (SWOT) facing the Incheon Port, based on a SWOT analysis; it also recommended competitive strategies for the port. Additionally, the study used the analytic hierarchy process (AHP) to identify important factors such as the infrastructural, operational, cost, and technology factors. This study identified the infrastructural factor to be highly critical to the activation of the Incheon Port's cold chain system. Based on the results, the study proposed policies and strategy directions.