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http://dx.doi.org/10.5392/IJoC.2020.16.2.092

Research on Development Strategy of China Ice-Snow Sports Tourism Industry Based on SWOT-AHP Model-Case Study on Zhangjiakou  

Chen, Wenjie (Sejong University)
Zhou, Pan (Sejong University)
Bae, Kihyung (Sejong University)
Publication Information
International Journal of Contents / v.16, no.2, 2020 , pp. 92-101 More about this Journal
Abstract
Industrial integration is the innovative embodiment of regional economic theory. The promotion of industrial integration is conducive to improving the scale effect and spillover effect of the industry. Also, it has the power to radiate, drive, and lead the innovation and development of the whole industrial cluster. The purpose of this paper was to identify the most suitable development pattern of the ice-snow sports tourism industry in Zhangjiakou, one of the host cities of the 2022 Winter Olympics. This study combs the characteristics of the development of the ice-snow sports industry, and analyzes the current situation of the industry in Zhangjiakou based on the SWOT-AHP method. This paper argues that the integrated industry is the most suitable development pattern for the promotion of the ice-snow culture industry in Zhangjiakou. The following content will present effective countermeasures to accelerate the development of the ice-snow culture industry integration in Zhangjiakou from three aspects: industrial resource integration, industrial chain layout, and scientific and technological innovation. The IT live simulation technique facilitates identifying some vital elements during the data collection.
Keywords
ice-snow sports industry; culture tourism; integrated industry; SWOT-AHP model;
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