• Title/Summary/Keyword: SWOT분석

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Development and Effect Analysis of the Program for Business Competency Enhancement of Farms (농업경영비즈니스과정 효과분석 및 발전방안)

  • Kim, Sa-Gyun;Choe, Young-Chan;Lee, Kwang-Won;Cheong, Hoon-Hui;Kim, Ye-Young
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.1
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    • pp.99-124
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    • 2009
  • The purposes of this study were (1) to highlight the importance of farm management (2) to develop a profitable farm management system through the combination of agricultural techniques and business competencies (3) to shift management attitudes and habits of the program participants from being passive and dependent toward being proactive and self-disciplined (4) to help cultivate one's own life through self-consciousness participation in educational activities and lectures of celebrities. This research was conducted involving 30 farms that participated in the business program. The program imparted knowledge on vision, marketing, business skills, and management strategies such as cross strengths, weaknesses, opportunities, threats (swot) analysis, product life cycle (plc), the 4p(product, price, place, promotion) of marketing, etc. The study recommends: (1) to encourage farms to enhance their business competencies; (2) to find out solutions for urgent management problems (3) to construct a system for leading farms (www.lfcenter.com) and on-line communities and (4) to implement a profitable business model for leading farms. It was noted that the farms were eager to participate in such business programs. In the future, this kind of program should be promoted in other areas so that more farms could enhance their business competencies.

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Analysis on Development Strategy Alternatives of Jeju Cruise Tourism Industry (제주 크루즈 관광산업의 발전 전략 대안 분석)

  • Kim, Mincheol;Boo, Chang-San;Kim, Joon-Taek;Kang, Sook-Young;Yang, Hyei-Sun
    • Journal of Fisheries and Marine Sciences Education
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    • v.26 no.4
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    • pp.838-845
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    • 2014
  • The objective of this study was to propose the priorities among the possible development strategies that can activate the industry while the market potential of cruise tourism industry has been increasing. To achieve the research aim, the A'WOT (SWOT-AHP) method was adopted in this study focusing on Jeju cruise industry. As a result of analysis, the strength factor (0.421) was the most important thing among the proposed factors. And, opportunity (0.348), weakness (0.135), and threat (0.096) factors were calculated in turn. Based on the A'WOT analysis, the most urgent thing among the strategy alternatives was 'Installation of dedicated department for Jeju cruise industry'. Accordingly, this result can be utilized as the fundamental data in order to make an optimal decision following by the environmental changes in Jeju cruise industry.

Strategy of Energy Technology Development for Establishing the Hydrogen Economy (수소경제사회구현을 위한 에너지기술개발전략)

  • Lee, Seong-Kon;Mogi, Gento;Kim, Jong-Wook;Shin, Sung-Chul
    • Transactions of the Korean hydrogen and new energy society
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    • v.18 no.2
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    • pp.207-215
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    • 2007
  • The rapid changes of energy environment such as high oil price, united nations framework convention on climate change, and the hydrogen economy have been happening to provide national energy security in the 21st century, we need to build strategic approach for coping with energy environment. From a long-term viewpoint of energy technology development, it's time to develop energy technology with selection and specification. In this study, we build energy technology roadmap for establishing the hydrogen economy with a long-term strategy. We analyze economic spin-offs and commercial potential for establishing energy technology roadmap of energy technology development for establishing the hydrogen economy.

Typology Study on Brand and National Image: Focus on Q-methodology Application (국가 이미지와 브랜드에 관한 유형화 연구: Q방법론 적용을 중심으로)

  • Lee, Jei-Young;Choi, Young-Keun
    • Korean journal of communication and information
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    • v.38
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    • pp.7-39
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    • 2007
  • The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

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Introduction and Analysis of Technology Roadmap (TRM) about Eco-Friendly Process in Korea (국내 친환경공정기술 분야의 기술지도 소개 및 분석)

  • Kim, Sangyong;Park, Chulhwan;Lee, Byunghwan;Lee, Sang-Hoon
    • Clean Technology
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    • v.10 no.4
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    • pp.189-194
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    • 2004
  • The review of the present status of Korean industries and the establishment of strategic R&D agenda are necessary to improve the innovative technological capabilities of Korea to the top level of the world. Recently, Korean ministry of science and technology (MOST) has selected specific areas to develop national technological innovation system, and prepared national technology roadmap (NTRM). Korean ministry of environment (ME) also has prepared technology roadmap (TRM) to help efficient development of environmental science and technology. The development of eco-friendly process in NTRM and TRM was introduced and reviewed in this study. In addition, strength, weakness, opportunities, and threats (SWOT) analysis of technological capabilities of Korea was performed. The results propose the core role of industry, university, research institute, and government for the development of Korean environmental process technology.

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An Empirical Comparative Study on the Clustering Measurement Using Fuzzy(Average Index Transformation) DEA and Cross-efficiency Models (퍼지(평균지수변환)DEA모형과 교차효율성모형을 이용한 클러스터링측정에 대한 실증적 비교연구)

  • Park, Ro-Kyung
    • Journal of Korea Port Economic Association
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    • v.31 no.1
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    • pp.85-110
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    • 2015
  • The purpose of this paper is to show the clustering trend and the empirical comparison and to choose the clustering ports for 3 Korean ports(Busan, Incheon and Gwangyang Ports) by using the Fuzzy(Average Index Transformation) DEA and Cross-efficiency models for 38 Asian ports during 11 years(2001-2011) with 4 input variables(birth length, depth, total area, and number of crane) and 1 output variable(container TEU). The main empirical results of this paper are as follows. First, clustering results by using Fuzzy(AIT)DEA show that 3 Korean ports[Busan(56.29%), Incheon(57.96%), and Gwangyang(66.80%) each]can increase the efficiency. Second, according to Cross-efficiency model, Busan(Hongkong, Kobe, Manila, Singapore, and Kaosiung etc.), Incheon(Aquaba, Dammam, Karachi, Mohammad Byin Oasim and Davao), and Gwangyang(Damman, Yokohama, Nogoya, Keelong, Kaosiung, and Bangkok) should be clustered with those ports in parentheses. Third, when both Fuzzy(AIT)DEA and Cross-efficiency models are mixed, the empirical result shows that 3 Korean ports[Busan(71.38%), Incheon(103.89%), and Gwangyang(168.55%) each]can increase the efficiency. The efficiency ranking comparison among the three models by using Wilcoxon Signed-rank Test was matched with the average level of 66%-67%. The policy implication of this paper is that Korean port policy planner should introduce the Fuzzy(AIT)DEA, and Cross-efficiency models with the mixed two models when clustering is needed among the Asian ports for enhancing the efficiency of inputs and outputs. Also, the results of SWOT analysis among the clustering ports should be considered.

An Analysis of the Export Performance of Korean Eyewear Products in China Market (국산 안경제품의 중국시장 수출성과 분석)

  • Shim, Jae-Hee
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.27-46
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    • 2013
  • The objective of this study is to analyze the export performance of Korean eyewear products in China market, and derive some implications from the results of the analysis. For the analysis, the statistical data from 2003 to 2013 produced by Korea International Trade Association were used, and Market Share Index, Trade Specialization Index, and Revealed Comparative Advantage Index as an analyzing method were selected. According to the analysis, Korea's eyewear goods market share in China's glasses market was less than 5% on average during the analyzing period amid recording chronic deficits in Korea's eyewear commodities trade to China and by product, contact lenses were competitive, while eyeglass frames, eyeglasses, eyeglass lenses and sunglasses were not competitive. The suggestions for revitalizing Korea's eyewear products exports to the China market are as follows: First, Korea's glasses industry must enhance the ability to develop creative and distinctive product design to meet the needs of Chinese consumers. Second, to meet Chinese consumers preferences, Korea's glasses industry must actively produce new materials and functional products. Third, Korea's glasses industry must improve brand awareness through the continuous launch of new products for the Chinese market. Fourth, Korea's glasses industry must actively promote strategic alliances with domestic and foreign enterprises, and the Hallyu marketing. Fifth, Korea's glasses industry must reasonably improve the unusual products distribution system. Finally, The government must prepare a systematic support system for eyeglasses industry.

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Marketability Analysis of Seoul Landmark Pass (서울 랜드마크 패스의 상품성 분석)

  • Oh, Junseok;Kwak, Sunhee;Kim, Hanbyeol;Jeon, Heesoo;Kim, Jonghwa
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.1
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    • pp.131-143
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    • 2017
  • As the number of tourists visiting Seoul are continuously increasing, the demand of an integrative tour pass is also increasing. However, only a few tour passes are available for the tourists in Seoul. In this paper, we propose a new tour pass called "Seoul Landmark Pass" targeting foreign individual travelers and investigate the marketability of the proposed tour pass. For the configuration of the Seoul Landmark Pass we listed 17 candidate attractions charging entrance fee in Seoul, referring to e-guidebook on Visit Seoul web site. Among them we selected 6 attractions using the checklist with the attributes that foreign tourists would prefer. We also performed SWOT analyzes on existing tour passes to determine the benefits to be included in the proposed tour pass. To investigate the marketability of the proposed tour pass we have surveyed the foreign individual tourists in Seoul. Using the survey data, we have analyzed the intent of purchase by age, visiting period, visiting purpose, frequency of visit, and nationality to identify target customers. The results show that the intent of purchase is high among the Chinese tourists at the age of twenties who visited Seoul for the first time or second times. Also, the individual tourists prefer to bundle T-money card with the proposed tour pass. Finally, we have provided a brief review of the Price Sensitivity Measurement (PSM) method and applied PSM to determine the acceptable price range and the optimal price of the proposed tour pass. The optimal price of the proposed tour pass is determined at 53,000 won including T-money card.

Educational Development Plans to Strengthen the Competitiveness of Small Business (소상공인 경쟁력 강화를 위한 교육 발전 방안)

  • Lee, In-Hoi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.11
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    • pp.5576-5585
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    • 2013
  • The purpose of this study was to suggest educational development plans that should provide better small business education by solidifying it and maximizing its effectiveness in order to reinforce the competitiveness of small business. As the results of the analysis, 15 essential tasks were suggested. The conclusions drawn from the study were as follows: First, SEDA should establish a practical road map in a long-term basis, and precede small business education by coping with social changes. Second, SEDA should expand the inclusive capacity that builds comprehensively and nationally the network with EHRD, its local branches and Small Business Centers. Third, it was quite suggestive that SEDA should follow up one of major strategies, that is optimizing curriculum, by developing proper curriculum based on small business life cycle and approaching it in a systematic way.

Localization of SMART Education: Focused on Jeollanamdo (지역화 기반 스마트교육 정책 방안 모색: 전라남도를 중심으로)

  • Heo, Heeok;Lee, Hyeon Woo;Kang, Euisung;Kim, Hyeonjin;Lim, Kyu Yon
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.25-37
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    • 2014
  • This study aims to localize the national policies of SMART education for regional educational development in Jeollanamdo province. To achieve the goal, this study analyzed the current status of ICT use in education in the province through a survey, interviews, and the existing relevant policies in national and international levels. The suggested policies were validated by experts from the field of education. As a result, 20 tasks in educational policies of 4 domains were suggested for the Jeollanamdo SMART education. Among them, the development of SMART educational models, building a professional development of teachers for successful implementation, and the development of online performance support system were prioritized for successful educational innovation for Jeollanamdo.