• Title/Summary/Keyword: SWOT분석

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Competitiveness Evaluation Factors and Strategic Development for the Port of Busan using the SWOT·AHP Method (SWOT·AHP를 이용한 부산항 경쟁력 평가요인과 발전방향에 관한 연구)

  • Chae, Gi-Young;Lee, Chul-Yong
    • Journal of Korea Port Economic Association
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    • v.36 no.1
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    • pp.105-128
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    • 2020
  • This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

Research on Digital Music Industry of Korea through SWOT Analysis (SWOT분석을 통한 한국 디지털 음악산업에 관한 연구)

  • Oh, Han-Seung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.6
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    • pp.239-244
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    • 2009
  • Digital Music Industry of Korea has had its dominance over existing Record-based Music Industry since the year 2000 influencing the entire music industry. This implies the perspective for this emerging field by defining various factors based on environmental analysis. SWOT analysis, mostly used for setting up the marketing strategy is very useful analytic tool for this manner. The potentials and possibilities were saught for this emerging Digital Music Industry to have connectivity with other Media and Entertainment Industry, focusing on its strength, weakness, opportunities and threats, four variables of SWOT analysis.

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SWOT Analysis of Strategies for Visiting Home Care: Case Study (SWOT분석을 통한 가정간호 사업실의 방문간호 사업 전략 방향 도출)

  • SeoMun, Gyeong-Ae;Ryu, Ho-Sihn;Yoon, Young-Mi
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.16 no.1
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    • pp.5-11
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    • 2009
  • The purpose of this study was to develop strategy direction for visiting home care through a Strengths, Weaknesses, Opportunities, and Threats(SWOT) analysis. The methodological research-based study employed an analysis model based on a literature review and expert interviews. The outcomes of the SWOT analysis formed the main components of the strategic planning approach, whose application to the hospital-based visiting home care program of the Seoul Veterans Hospital was expected to be effective in increasing the turnover rate and hospital incomes.

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A Study on Development Strategy of South Korea Textile Industry in Indonesia Using SWOT Analysis (SWOT분석을 통한 인도네시아 진출 한국 섬유(원단생산)업체의 발전 전략에 관한 연구)

  • Jo, Myoung Rae;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.530-531
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    • 2018
  • 한국섬유산업은 위기에 직면하고 있으며, 해외진출이 증가하고 있다. 한국 섬유산업이 세 번째로 많이 진출하고 있는 인도네시아는 세계4위 인구라는 거대내수시장과 낮은 임금으로 생산직인력채용이 용이하여 외국인 직접투자가 섬유분야에서 가장 활발히 진행되고 있으며 이중 한국의 직접투자액이 5위이다. 이제는 인도네시아로의 진출과 기존 산업의 지속적인 성장과 발전을 위한 새로운 전략을 수립하여 어려움을 극복해야 할 때이다. 하지만, 인도네시아 진출 한국 섬유(원단생산)업체의 견해를 반영한 개발 전략은 거의 없다. 본 연구에서는 인도네시아 섬유산업의 특징과 구조를 파악하고, 선행연구를 통한 SWOT 분석을 종합 도출하여 현지 업체의 견해를 반영한 발전전략을 제시하고자 한다.

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A study on Establishing Strategic Tasks for Social Economic Organizations through SWOT Analysis: Focusing on Chungnam Region (SWOT분석을 통한 사회적 경제조직의 전략과제 정립에 관한 연구: 충남지역을 중심으로)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.2
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    • pp.9-17
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    • 2020
  • This study analyzed SWOT based on existing literature data to establish strategic tasks and strategic directions for revitalization of social economic organizations (Chungnam region). First, as a result of SWOT analysis of social economic organizations, a total of 16 factors were derived from the factors for strength (S), weakness (W), opportunity (O), and threat (T), with 4 factors each. Second, for strategic factors for social economic organizations, 16 strategic tasks were derived from SO strategy, ST strategy, WO strategy, and WT strategy through SWOT Matrix Mapping for factors established through SWOT analysis. Strategic direction 1 was established as a strategic direction to improve self-sufficiency by establishing a sustainable management body as a "advancing the support policy base of social economic organizations". Strategic Direction 2 is "Creating a Growth Foundation for Social Economic Organizations", which means a strategic direction for social economic organizations to grow and develop on their own. Strategic direction 3 is "discovering and fostering social economic organizations," which means a strategic direction for sustainable growth by discovering and fostering organizations that meet local characteristics so that social economic organizations can solve various problems in the region. Strategic direction 4 was 'promotion and promotion of social economic organizations', which means strategic directions for promotion of social economic organizations and promotion of education for employees.

The Study of SWOT(Strength-Weakness-Opportunity-Threat) Analysis for Micro-robot Technology Development and Trend of S. Korea (SWOT분석을 통한 한국 마이크로 로봇의 발전방안)

  • Lee, Sang-Yun;Yoon, Hong-Joo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.4
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    • pp.881-895
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    • 2012
  • Micro-robots are utilized as useful tools in diagnosis and treatment of various human diseases. At present, lots of countries are developing and making many micro-robots. Government of S. Korea are trying to push ahead with the plan as technology policy, for the same reason. So this study examined about micro-robot technology development and trend of S. Korea, by using the method of SWOT(Strength-Weakness-Opportunity-Threat) analysis. As a result, the future policy for micro-robot of S. Korea is to further spur the development of new micro-robot technology and more improvement of the technology level of micro-robots registered by patent as 'micro-robot of bacterium base for lesion treatment' and 'micro-robot moved by compressive fluid'. Finally, It was already confirmed as high level, technology of 'micro-robot of bacterium base for lesion treatment' and 'micro-robot moved by compressive fluid' invented at S. Korea.

Corrective Action Strategy based on SWOT Analysis in Service FMEA (SWOT분석을 토대로 한 서비스 FMEA에서의 개선조치전략)

  • Sutrisno, Agung;Kwon, Hyuck-Moo
    • Journal of Korean Society for Quality Management
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    • v.40 no.1
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    • pp.25-38
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    • 2012
  • Service FMEA may yield several possible corrective actions for each failure mode with large RPN. Corrective actions for each service failure are usually interrelated with the customers and environmental elements of the service system. SWOT analysis can provide an effective way to analyze the inner and outer environmental impacts for each corrective action. In this paper, we suggest a way for selecting and ranking corrective strategy in service operation based on SWOT analysis. Every candidate of corrective action strategy is ranked and evaluated on the basis of the impact factors of the SWOT variables, correlations between possible corrective actions and SWOT variables, and RPNs of service failures. The most desirable set of corrective actions is selected considering the preference score of each corrective action, required resources and budgetary allowance. The proposed methodology is demonstrated with an illustrative example.

A Study on the Strategic Development Plan of the Freight Forwarding Industry in Korea (복합운송주선업의 전략적 발전방안에 관한 연구)

  • Bae, Bag-Sig;Moon, Seong-Hyeok;Baek, In-Hum
    • Journal of Navigation and Port Research
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    • v.31 no.5 s.121
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    • pp.369-375
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    • 2007
  • The purpose of this study is to suggest the strategic development plan of the freight forwarding industry in Korea. In order to do this, 20 derailed factors were identified both from previous studies and from brainstorming professionals of the freight forwarding industry and these made info a 3 level hierarchy structure. SWOT/AHP technique identifies the relative weight of each level and composite relative weight of detailed factors. As a result, the strategic development plan of the freight forwarding industry priority in Korea has been proposed.

SWOT/AHP Analysis Prototype Model for Construction CALS (건설CALS의 SWOT/AHP 분석 프로토타입 모델)

  • Seo, Myung-Bae;Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.11a
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    • pp.505-508
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    • 2007
  • 건설부문의 정보화를 선도한 건설CALS의 긍정적인 효과가 있는 반면 단점이 있다는 전제 하에 본 연구에서는 이를 보완하기 위하여 고려해야 할 요인을 파악하였다. 이를 위해 SWOT분석을 사용하여 건설CALS의 25개의 강점, 약점, 기회와 위협요인을 도출하고 각 요인들의 우선순위를 부여하기 위해 SWOT/AHP분석을 적용하는 프로토타입 시스템을 제시하였다. 프로그램을 사용하여 향후 전략계획을 수립할 때 고려해야 할 요인들의 상대적인 중요도를 용이하게 식별할 수 있었다.

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Critical Success Factor of Construction CALS using SWOT Analysis (SWOT분석을 이용한 건설CALS의 성공요인(CSF))

  • Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.337-340
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    • 2007
  • Construction CALS contributed to informatization of public construction sector and to settle construction leaders' mind on informatization of construction project, however, the effect of Construction CALS has reduced as the CALS system has been aged and a plan for spread-out of existing systems has not been established. It is necessary to maximize the effect by developing a future plan after recognizing the current state. This study provided key factors that Construction CALS should take for the bright future by using SWOT Analysis, an useful method to develop a strategy. Considering interior and exterior environments surrounding Construction CALS through investigating existing studies, this study deduced twenty five strength, weakness, opportunity and threat points, and finally this study proposed fourteen critical success factors. The results of this study made a significant contribution to decision of the milestone that Construction CALS should take.

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