• Title/Summary/Keyword: SWOT/AHP Analysis

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Strategy of Vitalization for Female Maritime Officers

  • Jeong, Woolee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.06a
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    • pp.233-235
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    • 2013
  • Women represent only 1 and 2 percent of the 1.25million maritime officers in the world. Despite the slight increase of female maritime officers, there are few studies concerning them indicating that there has been insufficient progress especially on merchant ships. This study refers to the data from carried out 173 female students in Korea Maritime University and suggests the strategy of vitalization for female maritime officers using AHP and SWOT analysis.

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Strategic Development and SWOT Analysis for IT/ICT Programs in Universities of Mazandaran in Iran Using Digital Indices

  • Mahdavia, Iraj;Abbaspour-Ghomi, Hassanjan;Sahebjamnia, Navid;Eissazadeh-Roshan, Yousof;Fazlollahtabar, Hamed;Mahdavi-Amiri, Nezam;Hamzehpour, Amin
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.31-47
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    • 2009
  • The rapid growth of information and communication technologies prompted the need for developing the strategic implementation framework of IT/ICT programs in universities. Here, we propose a strategic framework for the development of the IT/ICT programs in the universities of the province of Mazandaran in Iran. We use the SWOT analysis to assist the formulation of the strategy, where the Analytic Hierarchy Process (AHP) is applied to weigh the SWOT factors and the fuzzy TOPSIS is used to evaluate the strategic plans. Based on Iran and Mazandaran Digital Indices (DI) and considering the SWOT matrix, four strategies are identified. Finally, an analytical concept, namely the strategy shooting, is considered to show the role of SWOT factors and strategic plans on the performance of the system.

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A Study on Weight of SWOT Factors for Korea Food Service Franchise Entrepreneur (국내 외식프랜차이즈의 창업을 위한 SWOT요인의 중요도에 관한 연구)

  • Choi, Chae-Bong;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.141-162
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    • 2017
  • The International Monetary Fund (IMF) crisis introduced a system for easy layoffs. With recent economic downturn, employees have been asked to retire early and less new jobs have become available. More small businesses as a result have been started. The purpose of this research is to study weight and ranking on SWOT factors of korea food service franchise industry using the SWOT analysis. The Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) were used to analyze the SWOT found by the surveys. First, the SWOT analysis shows that the franchise owners and the expert group view the industry positively overall and there are more strengths, opportunities than weaknesses, threats. While there are negatives and threats to the industry overall, many people think that there are more opportunities and positive aspects. Second, the franchise owners rank proven business model and platform (S3) as the strongest strength of food service franchise businesses while the expert group ranks management supports (S2) from headquarters as the strongest strength. Third, the expert group and franchise owner group indicate that the weight on unfair franchise contracts with headquarters(W3) and high penalty from breaking a franchise agreement(W4) are 60% of weaknesses. Fourth, both the expert group and franchise owner group indicate that change in people's lifestyle, value system and consumption pattern(O3) as the most important opportunity. Fifth, both groups indicate that changes in consumption pattern(T1) due to ever changing food service industry as the biggest threat. It is ranked higher than the entry of korea food service franchises.

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A Study on the Development plan of Logistics Competitiveness of Hunchun Region (훈춘지역 물류경쟁력 발전방안 연구)

  • Li, Chunyu;AHN, Woo-Chul
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.125-150
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    • 2019
  • The Hunchun area is the only development and opening line in Jilin Province and the Changchun-Jilin-Tumen Developmental Plan area, and as a hub area for regional logistics, promoting the logistics competitiveness of the Hunchun area is an important factor in promoting economic development in the Northeast region. The purpose of this study is to derive the factors for activating logistics competitiveness in Hunchun area by applying SWOT analysis and to present them to policy-makers by drawing priority of factors for promoting logistics competitiveness in Hunchun area through AHP survey of Chinese and Korean logistics experts. According to the analysis, the weighting was high in order of opportunity factors and strength factors, and the priority was high in order of factors such as promotion and expansion of One Belt, One Road policies, active support through national policies, construction of international logistics center cities, construction of logistics centers, and supply of bulk cargo. Finally, from a comprehensive perspective, this study presented policy implications such as SO Strategy (Strength-Occupancy Strategy) and ST Strategy (Strength-War Strategy) focusing on the strengths of the Hunchun Region for the strategy of strengthening the logistics competitiveness of the Hunchun area.

Analysis of Relative Importance and Priority of the Strategy for Overseas Expansion of South Korea Fabric Firms in Indonesia (한국 섬유원단업체의 인도네시아 해외진출 전략의 우선순위 분석)

  • Jo, Myoung Rae;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.01a
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    • pp.427-428
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    • 2019
  • 한국섬유산업은 위기에 직면하고 있으며, 해외진출이 증가하고 있다. 한국 섬유산업에 있어서 세 번째 교역군인 인도네시아는 한국의 직접투자액이 5위로 한국의 해외진출이 활발한 국가이다. 본 연구는 한국 섬유원단업체가 인도네시아로 진출하기 위한 발전 전략을 제시하고자 한다. 먼저, 문헌연구와 전문가 회의를 통해 인도내시아 사정을 고려한 섬유업체의 SWOT 대표요인들을 도출하였다. 이들간 우선순위를 도출하기 위해 AHP 분석을 시행하여, SWOT 요인들의 최종가중치와 우선순위를 도출하였다.

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A Study on the Policy Direction of the Online Platform Industry: Focusing on PEST-SWOT-AHP Analysis for Scholars and Researchers (온라인 플랫폼 산업의 정책 방향성 연구: 학자 및 연구자 대상 PEST-SWOT-AHP 분석을 중심으로)

  • Sun-Ho Park
    • Journal of Industrial Convergence
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    • v.22 no.5
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    • pp.1-10
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    • 2024
  • This study proposes a developmental policy direction for the online platform industry, moving away from the regulatory-centered discussions that have predominated thus far. To offer policy directions, the PEST-SWOT-AHP analysis model was employed. The study first categorizes the issues of the domestic online platform industry into political, economic, social, and technological aspects, which are then further categorized into 16 strengths, weaknesses, opportunities, and threats. The relative importance among these factors was measured, leading to the derivation of four final strategies. The analysis indicates that policy directions should prioritize addressing weaknesses, with 'improving regulations that hinder innovation' being the most important factor across all categories, while technological factors were consistently rated highly in importance apart from this. Accordingly, the policy direction for the domestic online platform industry suggests avoiding excessive regulation and instead emphasizing policy support centered around technological development. This study is significant in that it presents a macroscopic developmental direction for online platform policies that have not been discussed in existing academic research, and it provides professional and objective indicators through consensus among scholars and researchers. In the future, it is hoped that research will continue to propose detailed policy strategies and implementation systems based on a macroscopic perspective.

A Study on vitalization of the Pohang Yeongil Port and its hinterland in the post Covid-19 pandemic (포스트 코로나 시대 지역거점항인 포항영일만항과 배후단지 활성화 방안에 관한 연구)

  • Kwak, Dong-Wook;Lee, Sung-Woo;Kim, A-Rom;Seo, Young-Joon
    • Journal of Korea Port Economic Association
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    • v.38 no.1
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    • pp.73-86
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    • 2022
  • This study aims at investigating measures to vitalize the Pohang Yeongil New Port and its hinterland in the context of the post Covid-19 pandemic. To identify appropriate strategies, an SWOT analysis combined with fuzzy-AHP(Analytic Hierarchy Process) was applied for strategical priority. Among the SWOT factors, weaknesses and threats were found to be critical. At a more detailed level, the strategic priorities were given to insufficient infrastructure (W), neighboring ports (T), insufficient shipping network (W), low service level (W) and South-North Korea relationships (T). Given these results, several strategies to overcome core weaknesses and threats of the Pohang Yeongil Port were suggested. The results of this study may provide valuable insights for port policy makers.

A Strategy Planning for Korean Medical Tourism Using A'WOT analysis (A'WOT 분석 기법을 활용한 한방의료관광 활성화 전략 수립)

  • Lee, Sangseung;Choi, Byunghee;Lim, Byungmook
    • The Journal of Korean Medicine
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    • v.33 no.3
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    • pp.10-19
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    • 2012
  • Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

A Study on Development Plans to Engage Local University Students in Landscape Improvement Projects in Rural Areas - The case of on the Revitalization Project of Rural Center of Geumsan-eup - (지역대학생의 농촌경관 개선사업 참여를 위한 발전방안 연구 - 금산읍 농촌중심지 사업을 대상으로 -)

  • Park, Eun-Yeong
    • Journal of Korean Society of Rural Planning
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    • v.24 no.2
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    • pp.91-100
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    • 2018
  • This study aims to identify more reasonable and efficient development plans to engage local university students in landscape improvement projects in rural areas. To survey university students, residents, administrators and experts involved in such projects on important considerations in this regard, SWOT analysis was employed to identify important factors, followed by analytic hierarchy process (AHP) to evaluate their relative importance, identify problems and suggest implications for improvement. The results are summarized as follows: the relative importance of the SWOT group was in the order of opportunity, strength, threat, and weakness. For each SWOT factor, the relative importance of strengths was in the order of students' aspiration and passion, availability of creative ideas and designs, and improved attachment to their community. The relative importance of weaknesses was in the order of the lack of spontaneous participation of residents, short preparation periods and insufficient budgets, and the lack of experience in similar projects. The relative importance of opportunities was in the order of young students' activity itself being a boost factor to the community, students' endeavors arising a consensus among residents, and students feeling a sense of duty as representatives of their school. The relative importance of threats was in the order of projects being one-shot, temporary events, immaturity, and differences in preferences between older and younger generations. To draw an overall ranking of the sub-factors evaluated, the overall relative importance of the decision-making factors was evaluated. Among the sub-factors for each SWOT group, young students' activity itself being a boost factor to the community as an opportunity factor was shown to be the most important, while the lack of experience in similar projects was shown to be the least important as administrators and experts made appropriate interventions in each stage.