• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• 제17권1호
• /
• pp.281-290
• /
• 2017

This study aims to determine how demographic characteristics and SNS use traits of audiences are different depending on preferred performance types such as pop music concert, musical; play, dancing and ballet. SNS use traits are as follows: duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, preferable type of SNS, annual total number of performance watched, and method to gain performance information. Also, the study was conducted to get significant insights in designing marketing strategy using social network services. The results are as follows. First, the result of examining audience's demographic factors depending on preferred performance type showed meaningful differences in sex, age, marital status, form of family, academic level, job and monthly income of the audiences. Second, SNS use traits of the audiences according to preferred performance genres vary in duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, method to gain performance information. These findings showed that demographic characteristics and SNS use traits needed to be classified more specifically based on genres. Additionally, marketing strategy using performance information, traits of contents and customers' patterns through SNS should be specifically developed based on specified target.

• Asia pacific journal of information systems
• /
• 제30권1호
• /
• pp.53-71
• /
• 2020

The Internet and all of its possibilities and applications have changed individuals' lifestyles in relation to socializing, working, and how they spend their leisure time. Social networking sites (SNSs), such as Facebook or Instagram, are ideal settings for interacting with others but, unfortunately, they are also ideal settings for motivated offenders to commit cybercrimes. Thus SNS users may be more vulnerable to cybercrime. The purpose of this study is to investigate the occurrence of cybercrime victimization, specifically cyber-harassment, cyber-impersonation, and hacking. Self-report surveys collected from a sample of 147 respondents were examined using the moderated multiple regression analysis and a logistic regression analysis to determine possible relationships between SNS lifestyle exposure activities and cybercrime victimization. The results indicate moderate support for the application of lifestyle-routine activity theory (LRAT) to cybercrime victimization. Possible educational and managerial implications, as well as suggestions for future research, are discussed.

• Journal of Korean Society for Quality Management
• /
• 제47권1호
• /
• pp.125-138
• /
• 2019

Purpose: The present research was designed to explore a causal relationship among SNS prosumer characteristics, relationship quality, user satisfaction, and loyalty intention, and we intended to explore mediating role of relationship quality in the causal relationship. Methods: As survey tool, questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed using SEM analysis method. Results: All theoretical relationships, except the relationship between information provision and relational quality, proved to be significant. The relationship quality plays an important intermediary role in the research model. Conclusion: The characteristics of SNS prosumer activity can be summarized by interaction and informational provision. To increase user satisfaction and loyalty, it is necessary to support these characteristics and strengthen relationships with customers.

• Journal of The Korean Association of Information Education
• /
• 제17권1호
• /
• pp.1-8
• /
• 2013

SNS is a social networking service that removes the barrier between cyber spaces and the real world and helps people who have common interests to have a two-way communication, manage their interpersonal relationships and share information. The domestic and international SNS markets have attained a steady growth, and their growth is being more accelerated in recent days. However, studies on SNS have just examined adults, and it's required to research the use of SNS and cyber behaviors via SNS among elementary and middle school students. This study attempted to analyze the relationship of the use of SNS, motivation of using SNS, the use of active SNS functions, SNS-dependent tendency and SNS awareness to cyber behaviors via SNS among elementary and middle school students. As a result, regardless of gender and grade, stealing private information was the most frequent activity and the frequency of 'contacting strangers' activity increased most rapidly with the usage time and grade. SNS dependency turned out to be the most highly correlated with the negative cyber behavior. Moreover, the difference of gender was not significant to the overall negative cyber behavior, whereas that of grade was.

• Journal of Korea Society of Digital Industry and Information Management
• /
• 제11권1호
• /
• pp.183-196
• /
• 2015

With widespread use of smart phones, SNS has been growing rapidly. Companies are required to do its utilization and a preemptive response. However, taking advantage of SNS is still insignificant in the companies. Compared with traditional marketing, people still consider the SNS marketing unfamiliar. This study is aimed at widening the breadth of understanding of marketing activity using SNS and inquiring into its effective applications. In an effort to achieve this research objective, first, this study analyzed the aspect of real applications by reviewing diverse practical business cases. Second, this study provided the momentum of the understanding of SNS marketing-based knowledge. The effective method of producing consumer-intimate products and services lies in customers' participation in development and production. SNS marketing is the very communication and gives ear to a customer's voice. Earnest and creative SNS marketing will play a role as a stepping-stone for businesses to move much closer to a customer.

• Journal of Information Technology Services
• /
• 제12권2호
• /
• pp.185-193
• /
• 2013

This paper analyzes the effects of i-PIN focusing on the positive value creation rather than the negative loss reduction from the viewpoint of internet company. Empirical tests are run to examine what determines the use of i-PIN and whether i-PIN users participate in e-commerce, communication, and SNS activity. Our findings are as follows. First, the reason for using i-PIN lies in the experience of privacy infringement rather than a high value on privacy protection. Second, i-PIN users tend to participate in the online activity such as e-commerce, communication, SNS. Third, the marginal effect of i-PIN adoption amounts to 2~9% of increase in the online activity. With the results, we expect that i-PIN adoption leads to sales increase and new customer acquisition as well as privacy leakage decrease and it provides logic to solve social underinvestment problem in privacy protection.

• Knowledge Management Research
• /
• 제15권3호
• /
• pp.37-66
• /
• 2014

Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.

• Spatial Information Research
• /
• 제23권2호
• /
• pp.69-81
• /
• 2015

If one can infer the residential area of SNS users by analyzing the SNS big data, it can be an alternative by replacing the spatial big data researches which result from the location sparsity and ecological error. In this study, we developed the way of utilizing the daily life activity pattern, which can be found from timeline data of tweet users, to infer the residential areas of tweet users. We recognized the daily life activity pattern of tweet users from user's movement pattern and the regional cognition words that users text in tweet. The models based on user's movement and text are named as the daily movement pattern model and the daily activity field model, respectively. And then we selected the variables which are going to be utilized in each model. We defined the dependent variables as 0, if the residential areas that users tweet mainly are their home location(HL) and as 1, vice versa. According to our results, performed by the discriminant analysis, the hit ratio of the two models was 67.5%, 57.5% respectively. We tested both models by using the timeline data of the stress-related tweets. As a result, we inferred the residential areas of 5,301 users out of 48,235 users and could obtain 9,606 stress-related tweets with residential area. The results shows about 44 times increase by comparing to the geo-tagged tweets counts. We think that the methodology we have used in this study can be used not only to secure more location data in the study of SNS big data, but also to link the SNS big data with regional statistics in order to analyze the regional phenomenon.

• Journal of The Korean Association of Information Education
• /
• 제19권3호
• /
• pp.261-270
• /
• 2015

In this paper, a strategy of cooperation activities was conducted to analyze on the impact of what effect appears in teacher training. We classified with satisfaction, effectiveness and academic achievement as effects of teacher training. We were divided into three groups that are cooperative-reflection activity group using the SNS, self-reflection activity group and general training group. Depending on the type of reflection activity, we have one-way ANOVA analysis for the effectiveness of teacher training. By the results of the analysis, we found to have a positive impact that cooperative reflection activity group were more an academic achievement, satisfaction and effectiveness of training. Accordingly, we have found the SNS-based collaborative reflection activity is very effective in teacher training.

• The Journal of the Korea Contents Association
• /
• 제20권7호
• /
• pp.547-559
• /
• 2020

Social Networking Service (SNS) is a part of our daily lives, with their positive and negative impacts. This study investigates SNS fatigue in men and women of different cultural backgrounds as well as the relationship between SNS fatigue and the intentions to cease SNS activities. The study results show that during SNS activities, women are more concerned for their reputation; participants with East Asian cultural backgrounds experience burdens with respect to relationships, and participants with Western cultural backgrounds experience fatigue with respect to privacy concerns. No statistical significance was identified between SNS fatigue and the intentions to cease SNS activity; although people experienced fatigue, they did not desire to stop SNS use. This study reveals that culture and gender impacts SNS fatigue, and few people quit SNS despite the fatigue.