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http://dx.doi.org/10.12672/ksis.2015.23.2.069

Location Inference of Twitter Users using Timeline Data  

Kang, Ae Tti (Department of Social Studies, Ewha Womans University)
Kang, Young Ok (Department of Social Studies, Ewha Womans University)
Publication Information
Spatial Information Research / v.23, no.2, 2015 , pp. 69-81 More about this Journal
Abstract
If one can infer the residential area of SNS users by analyzing the SNS big data, it can be an alternative by replacing the spatial big data researches which result from the location sparsity and ecological error. In this study, we developed the way of utilizing the daily life activity pattern, which can be found from timeline data of tweet users, to infer the residential areas of tweet users. We recognized the daily life activity pattern of tweet users from user's movement pattern and the regional cognition words that users text in tweet. The models based on user's movement and text are named as the daily movement pattern model and the daily activity field model, respectively. And then we selected the variables which are going to be utilized in each model. We defined the dependent variables as 0, if the residential areas that users tweet mainly are their home location(HL) and as 1, vice versa. According to our results, performed by the discriminant analysis, the hit ratio of the two models was 67.5%, 57.5% respectively. We tested both models by using the timeline data of the stress-related tweets. As a result, we inferred the residential areas of 5,301 users out of 48,235 users and could obtain 9,606 stress-related tweets with residential area. The results shows about 44 times increase by comparing to the geo-tagged tweets counts. We think that the methodology we have used in this study can be used not only to secure more location data in the study of SNS big data, but also to link the SNS big data with regional statistics in order to analyze the regional phenomenon.
Keywords
Location sparsity; Location inference; Timeline data; Daily life activity; Discriminant analysis;
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