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http://dx.doi.org/10.5392/JKCA.2020.20.07.547

Social Networking Service Fatigue and Cessation: Focusing on Cultural and Gender Differences  

Choi, Chulhwan (경희대학교 체육학부)
Mahoney, Tara (뉴욕주립대학교 스포츠매니지먼트학과)
Publication Information
The Journal of the Korea Contents Association / v.20, no.7, 2020 , pp. 547-559 More about this Journal
Abstract
Social Networking Service (SNS) is a part of our daily lives, with their positive and negative impacts. This study investigates SNS fatigue in men and women of different cultural backgrounds as well as the relationship between SNS fatigue and the intentions to cease SNS activities. The study results show that during SNS activities, women are more concerned for their reputation; participants with East Asian cultural backgrounds experience burdens with respect to relationships, and participants with Western cultural backgrounds experience fatigue with respect to privacy concerns. No statistical significance was identified between SNS fatigue and the intentions to cease SNS activity; although people experienced fatigue, they did not desire to stop SNS use. This study reveals that culture and gender impacts SNS fatigue, and few people quit SNS despite the fatigue.
Keywords
Cessation; Cultural Differences; Gender Differences; SNS; Fatigue;
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Times Cited By KSCI : 3  (Citation Analysis)
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