• The Journal of the Korea Contents Association
• /
• v.15 no.11
• /
• pp.524-533
• /
• 2015

This study aims to prove the value of SNS tourism information by confirming the relation between SNS tourism information and perceived risk and by verifying its influence on the intention to switch tourism destination. The data was collected from 302 tourists. For data analysis, SPSS 18.0 program and AMOS 18.0 were conducted. First, functional characteristics of SNS tourism information have been verified to have no relationship with the tourist's perception of risk, and therefore the functional tourism information is thought to cause individual motive regardless of tourist's perception of risk. Second, aesthetic value and economic benefits of SNS tourism information have been analyzed to reduce perceived risk of tourists. Third, a symbol of SNS Tourism information has proved to be an element that increases the risk perceived by tourists, indicating that various kinds of tourism information provided by other channels including SNS can serve as a momentum to make tourists recognize new risks the other way round as new tourism information is accumulated, which acts as new motivating factor.

• Journal of Digital Convergence
• /
• v.14 no.5
• /
• pp.309-316
• /
• 2016

While consumption patterns have changed online music, online music platform began to emerge. While people prefer popular music recommendation, they use the online music platform chart or use the SNS Platform to share information. Online platform Ranking is different because of different properties held by members. Meanwhile, we need music charts characteristics of SNS users. So there were a lot of attempts to chart a comprehensive variety of platforms. And continue to emerge theses linking the musical characteristics and SNS. In this paper, We have developed a new chart using the behavior of Twitter Users who listen to music, and studies comparing the results with existing chart.

• The Journal of Information Systems
• /
• v.27 no.2
• /
• pp.29-52
• /
• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

• Journal of Digital Convergence
• /
• v.11 no.5
• /
• pp.225-235
• /
• 2013

Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS services and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS service depending on the Relationship Commitment and shows the strategies to enlarge the use frequency and the On-line Word-of-Mouth. The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS service affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.05a
• /
• pp.435-436
• /
• 2015

In order to analyze and maximize efficiency of advertise, business put more importance on SNS. Especially, keyword extraction analyses based on Hadoop receive attention. The existing keyword extraction analyses have mostly MapReduce processes. Due to that, it causes problems data base would not update in real time like SNS system. In this study, we indicate limitations of the existing model and suggest new model using Storm technique to analyze data in real time.

• Information Systems Review
• /
• v.19 no.1
• /
• pp.25-48
• /
• 2017

As the number of Internet users has increased, the uses of social networking sites (SNSs) and online games have become universal activities across gender and ages. The extensive distribution and the usage of the Internet are beneficial to our society, but its adverse effects, such as Internet addiction, which refers to uncontrollable excessive Internet use, are becoming prevalent. Relevant social costs are also becoming troublesome. SNS and gaming addictions have negative effects on one's life, causing significant social problems. To illustrate different facets of these addictions, Problem Behavior Theory is adopted in the study. How self-esteem and perceived family environment affect SNS addiction and gaming addiction is addressed. The main subjects are Korean university students in their 20s who use SNS and play online games. The relationship between SNS addiction and gaming addiction is also addressed.

• Journal of the Korea Convergence Society
• /
• v.6 no.6
• /
• pp.213-219
• /
• 2015

This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2013.01a
• /
• pp.161-164
• /
• 2013

현대 사회에서 SNS는 개인의 의견을 표출하는 수단으로 널리 활용되고 있다. 스마트기기의 보급은 SNS를 새로운 교육 환경으로 만들어주고 있고, 학습자는 SNS의 특성을 활용하여 여러 가지 생산적인 활동을 할 수 있다. SNS의 특성은 무형식 학습에 적합하지만 정규 교육에서도 학습자에 맞게 학습 형태를 구성한다면 학습에 유용하게 활용할 수 있다. 본 연구는 학습자의 지적수준과 SNS 활용 능력에 따라 정규 교육에서 SNS를 활용하는 교육 모델을 제시하고자 한다.

• Informatization Policy
• /
• v.20 no.2
• /
• pp.3-19
• /
• 2013

Studies on the SNS political participation have covered issues of SNS effect on political participation, electoral campaigns, and the public sphere. Such issues as characteristics of SNS political participation, the characteristics of SNS users, SNS effect on the political participation, active SNS political participants, and the impact on young people's political participation, etc. have been studied in the area of political participation effect. On the election issues, SNS impact on election turnout, voting behavior, and the election results were main research topics. Finally, the research on the public sphere mainly discussed topics of quality of SNS information and social fragmentation phenomenon. What is commonly observed across all the three subjects is that the conflicting claims appear to almost all the topics. These contradictory findings are likely to occur because variables of real politics are not fully taken into account and research variables are not strictly manipulated. We can get more accurate research results in the study of SNS political participation when we conduct cross-national research reflecting the context of real politics and also designing independent variables more in detail and elaborately.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.11
• /
• pp.109-124
• /
• 2020

The present study identified the determinants of the behavioral intention to purchase an air purifier. This work further examined the moderating effect of interactivity readiness on the relation between the purchase intention and the word-of-mouth (WOM) intention. Our conceptual model included a second-order construct of SNS WOM richness, consisting of three first-order constucts of SNS WOM relevancy, timeliness and sufficiency. Furthermore, SNS WOM usefulness and credibility were incorporated into the model to predict the purchase intention. A total of 312 respondents participated in the survey study. A series of scale refinement processes were performed and a structural equation model analysis was conducted to verify our research hypotheses. The results indicated that SNS WOM richness was found to be significantly predictive of both SNS WOM usefulness and credibility, which in turn, had significant impacts on purchase intention. In addition, results revealed that purchase intention had a significant and positive influence on WOM intention. However, results failed to verify the moderating effect of interactivity readiness on the influence of behavioral intention on WOM intention.